As a professional with a passion for innovation, I have always made it a priority to explore how this transformative force can benefit businesses. My expertise lies in both digital and multichannel strategies, allowing me to provide a well-rounded approach to problem-solving.Throughout my career, I have been fortunate enough to lead multidisciplinary teams in managing some of the most prominent brands in the region. In addition to this, I have also played a key role in new business development and client management, leveraging digital transformation strategies to achieve success.Thanks to my extensive experience in organizational models and process creation, I am able to design innovative strategies that effectively drive business objectives forward. Working and advising companies across a range of industries, including pharma, telecommunications, consumer goods, automotive, and many others, consistently demonstrating my ability to innovate and transform.
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CeoOmd GuatemalaGuatemala -
CeoOmd Guatemala Jan 2024 - PresentGuatemala -
Director Corporativo DigitalOmnicom Media Group Guatemala Sep 2022 - PresentDirector Corporativo Digital, responsable de diseñar, planificar, y ejecutar la visión estratégica y transformación digital de las diferentes empresas del grupo. Corporación con presencia en Centroamérica y el caribe, enfoque en tecnologías y estrategias de comunicación multicanal. -
Director General DigitalBbdo Guatemala Mar 2019 - Sep 2022Guatemala -
Director Desarrollo De NegocioBbdo Guatemala Jan 2020 - Aug 2022Guatemala -
Director De Estrategia DigitalBbdo Guatemala Oct 2016 - Mar 2019GuatemalaEncargado de la planificación estratégica en plataformas digitales y campañas 360 en medios tradicionales. Así también de la ejecución de dichas campañas a través de la coordinación de un equipo de trabajo.Clientes Regionales: Bayer Consumer Care: Alka-Seltzer, Aleve, Tabcin, Cardioaspirina, Dr. Scholls, Aspirina Forte, Aspirina Advanced, Clarytine, Afrin, Alka-Seltzer Extreme, Dorival.Frito Lay: Doritos, Tortrix, Lays, Cheetos.Clientes locales: Pollo Campero, Telepizza, Cementos Progreso, CBC, Industria Licorera de Guatemala, Grupo UMA. -
Estratega DigitalProximity Guatemala Jul 2014 - Aug 2016Guatemala
Lester R. Martínez Education Details
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Marketing
Frequently Asked Questions about Lester R. Martínez
What company does Lester R. Martínez work for?
Lester R. Martínez works for Omd Guatemala
What is Lester R. Martínez's role at the current company?
Lester R. Martínez's current role is CEO.
What schools did Lester R. Martínez attend?
Lester R. Martínez attended Universidad Anáhuac.
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