Product Lead - Communication + Personalization
Current
Aug 2024 - Present
Who is Egor Nikitin? Overview
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Quick answer
Egor Nikitin is listed as Product Lead. Analyst. at Garage IT, based in Tbilisi, Georgia. AeroLeads shows a matched LinkedIn profile for Egor Nikitin.
Egor Nikitin previously worked as Product Lead - Communication + Personalization at Garage It and Product Owner - Acquisition (Growth) at Garage It. Egor Nikitin holds Master'S Degree, Marketing/Marketing Management, General from Saint Petersburg State University Of Finance And Economics.
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Email format at Garage IT
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Garage IT
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Profile bio
About Egor Nikitin
I'm passionated with analytics and data-driven approach. I love to develop products than meets users and business requirements.In my free time, I work on a pet project, code on Python, solve problems on LeetCode and creating product workflows.
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5 roles
Egor Nikitin work experience
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Product Owner - Acquisition (Growth)
My area responsibilities is:- Product funnel from first touch to the target action, including engaging mechanics and optimisation user flow.1. User dashboard as start point of all actions in product.2. Referral program.3. System of behavioural user segmentation.4. User onboarding.Additional:- Analysing raw data and finding problems/anomalies/correlations/connections- Mentoring colleagues on analytics, unit-economy and product management.- Hiring and assessment.- Developing and optimising processes.
Aug 2023 - Aug 2024
Product Manager - Acquisition (Growth)
My area of responsibility is product funnel from 1st touch to activation (both web and app).I managed and lead a team of 10 people: front, back, Android, iOS, 2 QA's, researcher, data analyst, product analyst, product designer.Key activities:1. Constantly improving user flow by optimising product funnel and implementing new features.2. Monitoring and analysing product metrics, finding anomalies and their reasons.3. Creating, validating, and prioritising delivery/discovery asynchrony roadmap and backlogs.4. Using user and business requirements for working on hypothesis flow.5. Conducting A/B testing, UI/UX testing and calculating their results. Using global hold-out group to estimate cumulative effect.6. Developing and optimising processes.7. Calculating unit-economy.8. Working on a web scaling project.9. Integrated UX/CX metrics and continuous feedback in products.
Sep 2021 - Aug 2023
Project Manager
1. Worked on building performance marketing in the construction industry in the CIS and Europe2. Built end-to-end analytics for advertising channels to estimate ROI and direct sales3. Development of mobile application and personal account on the web
May 2020 - Sep 2021
Marketer
1. Analysed raw data and performance metrics.2. Launched performance marketing via FacebookAds, Google Adwords, Yandex Direct3. Setup lead funnel in B24 and omnichanels.
Feb 2018 - May 2020
2 education records
Egor Nikitin education
Master'S Degree, Marketing/Marketing Management, General
Bachelor Of Engineering - Be, Technosphere And Environmental Safety, 4.95
Saint Petersburg State Transport University
FAQ
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What company does Egor Nikitin work for?
Egor Nikitin works for Garage IT.
What is Egor Nikitin's role at Garage IT?
Egor Nikitin is listed as Product Lead. Analyst. at Garage IT.
Where is Egor Nikitin based?
Egor Nikitin is based in Tbilisi, Georgia while working with Garage IT.
What companies has Egor Nikitin worked for?
Egor Nikitin has worked for Garage It and Arlift.
How can I contact Egor Nikitin?
You can use AeroLeads to view verified contact signals for Egor Nikitin at Garage IT, including work email, phone, and LinkedIn data when available.
What schools did Egor Nikitin attend?
Egor Nikitin holds Master'S Degree, Marketing/Marketing Management, General from Saint Petersburg State University Of Finance And Economics.
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