My area responsibilities is:- Product funnel from first touch to the target action, including engaging mechanics and optimisation user flow.1. User dashboard as start point of all actions in product.2. Referral program.3. System of behavioural user segmentation.4. User onboarding.Additional:- Analysing raw data and finding problems/anomalies/correlations/connections- Mentoring colleagues on analytics, unit-economy and product management.- Hiring and assessment.- Developing and optimising processes.

My area of responsibility is product funnel from 1st touch to activation (both web and app).I managed and lead a team of 10 people: front, back, Android, iOS, 2 QA's, researcher, data analyst, product analyst, product designer.Key activities:1. Constantly improving user flow by optimising product funnel and implementing new features.2. Monitoring and analysing product metrics, finding anomalies and their reasons.3. Creating, validating, and prioritising delivery/discovery asynchrony roadmap and backlogs.4. Using user and business requirements for working on hypothesis flow.5. Conducting A/B testing, UI/UX testing and calculating their results. Using global hold-out group to estimate cumulative effect.6. Developing and optimising processes.7. Calculating unit-economy.8. Working on a web scaling project.9. Integrated UX/CX metrics and continuous feedback in products.

1. Worked on building performance marketing in the construction industry in the CIS and Europe2. Built end-to-end analytics for advertising channels to estimate ROI and direct sales3. Development of mobile application and personal account on the web

1. Analysed raw data and performance metrics.2. Launched performance marketing via FacebookAds, Google Adwords, Yandex Direct3. Setup lead funnel in B24 and omnichanels.