Internal Special Event Specialist
West Chester, Pa
• Planned and executed product demonstrations live on-air to sell products.• Managed a budget to create product and event launches; each day’s “today’s special value” was merchandised for public displays and live audience shows.• Oversaw venue identification, pricing and contract negotiations, event layout and logistics, event budgeting, invoicing, and post-event summaries.• Worked closely with vendors to identify opportunities for strategic initiative share-outs via events, communications, open houses, and educational webinars.• Strategically planned and executed premier events for QVC’s Vendor Advisory Board.• Successfully developed and maintained cross-functional relationships across all departments within QVC, including Buying/Merchandising, E-commerce, Planning, Creative, Supply Chain, and IT.• Led event production and visual display management: created and maintained visual displays to enhance products, maximize seasonality, and drive sales and promotions.• Served as point of contact for public figures and on-air guests, walking through behind-the-scenes for live TV airing and ensuring they understood how our product prep and demonstrations drove sales.• Managed guests in the audience staging show for live demonstrations with Q&A meet-and-greets.