Ceo
CurrentWe use our skills and experience to solve yours strategic problems…We make the complex world of tourism easy to understand…2BA can assist with strategic thinking, writing a business, tourist, marketing or communications strategy, taking a new product to market, managing your brand, dealing with a crisis that might damage your reputation, or engaging with stakeholders.Strategies, seminars, consulting and coaching services have helped local goverments, ngo’s, companies achieve extraordinary levels of productivity, profitability and efficiency. Whether you’re looking to attract more clients, increase number of tourists, motivate staff or be a better leader. Strategies can help.For tourism businesses, 2BA can also assist with projects such as developing a new visitor experience, communicating your visitor offering, marketing your destination, developing product for the foreign travel markets, or improving the quality of your tourism experience.Agnieszka Nowak (with cooperation team of scientists) is an experienced leader, an insightful strategist and marketer, a lateral thinker and problem solver, a strategic influencer and communicator, and an effective board directors.We have advised tourism businesses how to develop and take products to market, how to develop and manage their brands, and how to collaboratively market and sell their products. This often involves writing business, marketing or communications plans and providing expertise about destination marketing. Our clients have included government agencies, councils and private businesses.
