Leta Soza

Leta Soza Email and Phone Number

Co-Founder and Partner @ Amber Matters
Oakland, CA, US
Leta Soza's Location
Oakland, California, United States, United States
About Leta Soza

Marketing ClimateTech for a Thriving, Resilient PlanetThe future of our planet depends the success of ClimateTech innovations, and I’m here to ensure those solutions have what they need to unleash their full potential. With over 15 years of experience navigating ambiguity in Silicon Valley startups, I now focus on helping early-stage ClimateTech companies establish, expand, or evolve their marketing function.Across industries, I’ve seen one key misstep: marketing data infrastructure is often overlooked or misconfigured, limiting growth. I even encountered this first-hand when I first dove into ClimateTech. But it’s like installing solar panels without connecting them to the grid—power and potential, untapped.That’s where I come in. I build fractional marketing teams that deliver creative, strategic execution, all anchored in a custom analytics foundation. From day one, we configure your marketing engine for growth, so every planet-transforming innovation can realize its full impact.ClimateTech is inherently scientific—driven by data, research, and evidence. Its marketing should be, too. I ensure that your marketing is both creative and data-driven, helping you scale and succeed.When I’m not working with ClimateTech innovators, I’m an advanced certified sommelier, mushroom forager, and urban beekeeper with a penchant for pollinating deliciousness wherever I go.

Leta Soza's Current Company Details
Amber Matters

Amber Matters

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Co-Founder and Partner
Oakland, CA, US
Leta Soza Work Experience Details
  • Amber Matters
    Co-Founder And Partner
    Amber Matters
    Oakland, Ca, Us
  • Leta Soza
    Principal Owner
    Leta Soza Nov 2018 - Present
    Oakland, Ca, Us
    Climate Tech is inherently scientific—driven by data, research, and evidence. Its marketing should be too. Our fractional marketing teams combine strategy, execution, and data to help ClimateTech startups reach their ambitious targets. Marketing thrives with expertise, and data makes it unstoppable—get both with us.Current Clients: Eion, CarbonCure
  • Forbes Communications Council
    Official Member
    Forbes Communications Council Oct 2016 - Present
    Boston, Ma, Us
  • Carbon Health
    Senior Director, Growth Marketing
    Carbon Health Apr 2021 - Sep 2023
    Oakland, Ca, Us
  • Carbon Health
    Director, Growth Marketing
    Carbon Health Aug 2020 - Apr 2021
    Oakland, Ca, Us
  • Plenty, Inc
    Lifecycle Marketing + Content & Community
    Plenty, Inc Oct 2017 - Nov 2018
    South San Francisco, Ca, Us
    Defined, evaluated, and deployed brand’s marketing technology stack architecture to acquire, retain, and elate target customers. Created customer journeys and segmentation strategies designed to drive demand generation. Drove development and deployment of customer care function. Creative directed and oversaw production of original brand assets in various formats including video, photography, long form owned media, email, animation, etc. Partnered with comms lead to develop unique executive and brand thought leadership strategy. Led development of various go-to-market channel strategies focused on DTC e-commerce.
  • Onclusive (Formerly Airpr)
    Director Of Product Marketing & Customer Success Lead
    Onclusive (Formerly Airpr) Sep 2013 - May 2017
    London, England, Gb
    Fused analytic prowess and content expertise to to drive all product messaging and positioning. Developed the customer success framework used across B2B and B2C enterprise & SMB customer base for onboarding, education, and retention. Executed data-driven brand communications explicitly designed to drive awareness, adopton, and expansion. Spearheaded targeted thought leadership, influencer engagement, and content marketing strategies. Generated previously unavailable industry insights and benchmarks through deep data analysis.
  • Delectable
    Content Marketing Consultant
    Delectable Sep 2013 - Dec 2013
    Created and deployed targeted earned and owned media content strategies to drive new user acquisition and increase app usage. Executed product QA and customer feedback sessions with developer team to increase user confidence, improve app efficiency and optimize overall user experience. Organized and prioritized strategic partnership opportunities to expand the total addressable market. -Exposed 50% more press and content syndication targets via an in-depth brand voice development audit-Developed customer success curriculum for users leading to higher adoption rates-Ensured brand experience cohesion through a myriad of partnerships leading to a 75% increase in mindshare
  • Vaynermedia
    Content Producer
    Vaynermedia Jul 2012 - Aug 2013
    New York, Ny, Us
    Cultivated deeply engaged social communities for Fortune 500 CPG brands through original content, customer-centric storytelling, and vigilant community management. Analyzed & leveraged social consumer data to measure effectiveness of product and engagement focused campaigns. Collaborated with brand teams and partner agencies to create brand-aligned social strategies.-Developed and designed over 400 pieces of unique, brand-specific social micro content for global brands-Calculated optimal publishing times for social content resulting in peak reach and engagement-Drove consistent double digit increases in the size of social communities across all social networks month over month
  • Bottlenotes
    Social Media And Marketing Manager
    Bottlenotes Nov 2009 - Jul 2012
    Palo Alto, Ca, Us
    Created and executed comprehensive organic social and paid media strategies for a myriad of brands in the wine and craft beer industries. Spearheaded all email marketing efforts for industry-leading newsletters (The Sip, The Pint). Drove rampant community growth by developing a deep understanding of consumption and retail trends of target audiences. Created innovative content and customer experiences around consumer passion points in the beverage space.-Grew Facebook community from 1,000 to over 100,000 fans through organic and paid content strategies-Maintained and engaged email newsletter audiences of over 200,000K subscribers-Increased the ROI of digital marketing budgets through the creation and dissemination of targeted, relevant content
  • Le Troupe Liddell
    Principle Dancer
    Le Troupe Liddell Jul 2006 - Nov 2009
    Professional contemporary ballet dancer

Leta Soza Skills

Digital Marketing Social Media Marketing Social Media Integrated Marketing Content Strategy Facebook Public Relations Copywriting Community Management Event Planning Advertising Marketing Email Marketing Strategy Social Networking Html Editing Marketing Strategy Event Marketing Editorial Data Analysis Editorial Planning Insight Generation Customer Experience

Leta Soza Education Details

  • Loyola University Chicago
    Loyola University Chicago
    Marketing

Frequently Asked Questions about Leta Soza

What company does Leta Soza work for?

Leta Soza works for Amber Matters

What is Leta Soza's role at the current company?

Leta Soza's current role is Co-Founder and Partner.

What is Leta Soza's email address?

Leta Soza's email address is le****@****ail.com

What is Leta Soza's direct phone number?

Leta Soza's direct phone number is +140860*****

What schools did Leta Soza attend?

Leta Soza attended Loyola University Chicago.

What are some of Leta Soza's interests?

Leta Soza has interest in Sustainability, Emerging Technology, Economic Empowerment, Classical Ballet, Education, Environment, Digital Marketing, Foraging, Science And Technology, Bikram Yoga.

What skills is Leta Soza known for?

Leta Soza has skills like Digital Marketing, Social Media Marketing, Social Media, Integrated Marketing, Content Strategy, Facebook, Public Relations, Copywriting, Community Management, Event Planning, Advertising, Marketing.

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