Lethabo Thosago Email & Phone Number

Johannesburg, Gp, Za

London Area, United Kingdom

My role is focused on delivering value for clients by focusing on multiple key aspects:- Identifying strategic avenues for improvement and leading the implementation thereof- Leading growth hacking initiatives- Developing test- and-learn initiatives- Conduct new business audits and reviews- Lead paid media management and strategic digital marketing direction- Provide client consultation- Manage GTM and GA4 implementation- Conduct data analysis- Develop individualised training programs for junior employees, and prepare and provide training.

London, England, United Kingdom

Duties include: - Leading client account comms- Leading paid media strategy for clients- Leading paid media account activity with budgets ranging between $100k to $180k per month- Strategic planning and implementation of Test-and-Learn activities for clients- Performance reporting and QBRs- Competitive research on behalf of clients- Conduct reviews of accounts and strategise performance-improving initiatives- Trial product and format Beta's on multiple platforms

London, England, United Kingdom

Duties include: - Leading performance marketing strategy for multiple accounts- Leading Paid media account budgets ranging $50k - $120k per month- Strategic planning of performance marketing efforts and additional channel exploration- Frequent reporting of account activity- Leading client-based strategy sessions to enhance overall Digital Marketing Strategy- Competitive research- Conduct frequent Paid Media account audits- Conducting Predictive and Prescriptive Analysis of Paid Media activity

London, England, United Kingdom

- Handling day-to-day performance marketing for multiple accounts- Managing paid media account budgets ranging $50k - $120k per month- Strategic planning of performance marketing efforts- Daily, weekly and monthly reporting of account activity- Providing support with client acquisition efforts and competitive research- Day-to-day client comms

Johannesburg, Gauteng, South Africa

My duties involved:- Being a digital marketing support structure for multiple brands- Crafting digital marketing campaigns for the relevant brands- Conducting constant analysis of marketing campaigns and presenting reports- Providing ROI metrics for campaigns and optimizing accordingly- Investigate digital tools for company-wide use- Manage agency relations and performance- Creating dashboard and reporting systems for departmental use- Investigating areas of future growth within the digital environment

Johannesburg Area, South Africa

My role involves: - Structuring and restructuring the brand's image. - Managing brand direction. - Crafting overarching marketing campaigns and execution plans. - Leading the design of marketing materials and influencing the User experience for the service.- Liasing with partners to plan integrated marketing plans.

Assisting with strategic implementation and student adoption of Office365 in educational institutions

Midrand

Duties involved day-to-day assistance with marketing activities with a large exposure to Trade Marketing, Digital Marketing, Marketing Strategy and Promotional material planning.

Sandton

Helped develop a brand campaign for one of the SAB brands. Duties entailed developing a market-ready brand strategy for a new entrant to the beer industry from primary research all the way to execution.

Pretoria Area, South Africa

Duties entailed:- Handling social media accounts for the company- Setting up and managing the digital marketing function of the organisation- Assisting with event marketing strategy- Assisting with general event handling

Pretoria Area, South Africa

Served as Chairperson of the residence during a time of uncertainty and turmoil and served as the Head of the Residence disciplinary Committee.

Pretoria Area, South Africa

Served on the Residence Committee as Head of Marketing, Clothing and the Secretary General of the Residence

Masters, Creative Brand Leadership

Bachelors (Hons), Strategic Brand Management

Bachelor'S Degree, Marketing/Marketing Management, General