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(Thi) Tram Anh, Le Email & Phone Number

MBA, IB I Head Of Integrated Marketing Communication @Vinamilk at Vinamilk
Location: Ho Chi Minh City, Vietnam, Viet Nam 7 work roles 1 school
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MBA, IB I Head Of Integrated Marketing Communication @Vinamilk
Location
Ho Chi Minh City, Vietnam, Viet Nam
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(Thi) Tram Anh, Le is listed as MBA, IB I Head Of Integrated Marketing Communication @Vinamilk at Vinamilk, a with 907 employees, based in Ho Chi Minh City, Vietnam, Viet Nam. AeroLeads shows a matched LinkedIn profile for (Thi) Tram Anh, Le.

(Thi) Tram Anh, Le previously worked as Head Of Integrated Marketing Communication at Vinamilk and Senior Director, Business Lead I WPP I @ Mindshare at Mindshare. (Thi) Tram Anh, Le holds Master Of Business Administration, International Business from University Of Greenwich.

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Vinamilk

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About (Thi) Tram Anh, Le

As a business leader professional with a deep understanding of media strategy, I am highly skilled in delivering successful business outcomes. My experience leading numerous clients across a range of markets has given me the ability to identify and leverage key market trends, enabling me to drive growth for the companies I've worked for. As a key strategic leader within the organizations I've served, I've been responsible for ensuring that our internal and external business and media objectives align with our overall business goals, effectively driving revenue, market share, and customer engagement. In addition, I have a strong track record of success leading cross-functional teams, collaborating with external partners, and utilizing data-driven insights to make informed decisions and drive successful outcomes. My communication skills and leadership abilities enable me to play a critical role in motivating and inspiring my teams to achieve their full potential, resulting in successful campaigns and measurable returns on investment.

Listed skills include Powerpoint, Public Speaking, C, Windows, and 16 others.

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(Thi) Tram Anh, Le's current company

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Vinamilk
Vinamilk
MBA, IB I Head Of Integrated Marketing Communication @Vinamilk
vietnam
Website
Employees
907
AeroLeads page
7 roles

(Thi) Tram Anh, Le work experience

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Head Of Integrated Marketing Communication

Current

***Ranked 36th among the world’s top 50 dairy producers by UK-based Plimsoll Publishing- Source: Vinamilk Jumps Six Notches among Global Top 50 Leading Dairy Companies - PR Newswire APAC](https://en.prnasia.com/releases/apac/vinamilk-jumps-six-notches-among-global-top-50-leading-dairy-companies-318945.shtml)***Vinamilk is also recognized among the top 20 global dairy companies by Rabobank. These rankings highlight its strong global presence and continued growth within the… Show more ***Ranked 36th among the world’s top 50 dairy producers by UK-based Plimsoll Publishing- Source: Vinamilk Jumps Six Notches among Global Top 50 Leading Dairy Companies - PR Newswire APAC](https://en.prnasia.com/releases/apac/vinamilk-jumps-six-notches-among-global-top-50-leading-dairy-companies-318945.shtml)***Vinamilk is also recognized among the top 20 global dairy companies by Rabobank. These rankings highlight its strong global presence and continued growth within the industry.- Source: Vietnamese brands benefit from massive surge in value in post-pandemic world | Press Release | Brand Finance](https://brandfinance.com/press-releases/vietnamese-brands-benefit-from-massive-surge-in-value-in-post-pandemic-world).Key Responsibilities: 1. Strategic Leadership: • Develop and implement integrated marketing strategies that align with business goals and enhance brand presence. • Convert business objectives into measurable marketing KPIs and actionable plans across all channels. 2. Campaign & Event Leadership: • Lead the planning and execution of high-impact brand activations, events, and campaigns. • Build and track models for measuring the success of business performance, brand health, and marketing KPIs. 3. Team & Cross-Functional Leadership: • Lead the IMC team, collaborating with cross-functional teams to ensure consistency and excellence in marketing initiatives. 4. Performance & KPI Modelling: • Create models to track business, brand health, and marketing KPIs, ensuring a data-driven approach. • Continuously monitor campaign and event performance, making data-based optimizations for better ROI. 5. Brand Management: • Ensure consistent brand messaging across all platforms, and tracking of brand health metrics. Show less

May 2024 - Present

Senior Director, Business Lead I Wpp I @ Mindshare

Vietnam

Business Lead: NESTLÉ (Coffee & Beverage, Nutrition, Confectionery, Ice Cream, Cereal), FrieslandCampina Vietnam, FORD Vietnam, LVMH Group, Masterise, Tinder & New Business.- Leading media and communication strategies driven by data and insights, especially in an agency setting.- Demonstrating a deep understanding of how brand-building and performance-focused media strategies are connected and their impacts.- Being an independent self-starter with outstanding communication and… Show more Business Lead: NESTLÉ (Coffee & Beverage, Nutrition, Confectionery, Ice Cream, Cereal), FrieslandCampina Vietnam, FORD Vietnam, LVMH Group, Masterise, Tinder & New Business.- Leading media and communication strategies driven by data and insights, especially in an agency setting.- Demonstrating a deep understanding of how brand-building and performance-focused media strategies are connected and their impacts.- Being an independent self-starter with outstanding communication and interpersonal skills, capable of designing and delivering presentations to senior clients.- Collaborating effectively with clients to transform business challenges into clear, concise media strategic briefs.- Driving the creation of integrated strategies across various internal and external multifunctional groups.- Excelling as a storyteller, able to provide clear, actionable advice on complex business issues.- Leading, managing, and motivating teams across different cultures, continents, and capabilities.- Designing partnership and innovation strategies to meet long-term client needs.- Utilizing various syndicated research tools and consumer research methods, such as Euromonitor, eMarketer, WARC, Audience Origin etc. Show less

May 2022 - May 2024

Director, Business Lead I Wpp I @ Mindshare

Vietnam

FORD Vietnam, LVMH Group, FCV, Masterise, Tinder & New Business.Business Management:* Drive incremental growth and expand service offerings with a forward-thinking, entrepreneurial mindset* Influence and adapt plans and approaches for the upcoming year to set the direction for the whole year* Bring strong strategic thinking with a commercial sense to ensure campaign operations run smoothly and effectively* Manage P&L, growth, and profitability while prioritizing tasks… Show more FORD Vietnam, LVMH Group, FCV, Masterise, Tinder & New Business.Business Management:* Drive incremental growth and expand service offerings with a forward-thinking, entrepreneurial mindset* Influence and adapt plans and approaches for the upcoming year to set the direction for the whole year* Bring strong strategic thinking with a commercial sense to ensure campaign operations run smoothly and effectively* Manage P&L, growth, and profitability while prioritizing tasks and delegating appropriatelyClient and Service/Product Management:* Lead key client relationships and deliver first-class servicing* Partnering with the Client to understand the specific Business Unit measurement, usage, and relationship of brand and performance media, how to successfully invest in both, and evaluate and maximize the return on those investments against Client's business objectives.* Manage senior stakeholder relationships by aligning Client media campaign frameworks and ensuring that regional and local businesses are incorporated early in the planning process. * Defining the team's goals, skills, expertise, and culture essential as a pivotal link between global and local businesses* Operating and engagement models for their team, ensuring effective dissemination of information, continual engagement and collaboration with cross-functional teams, alignment and education between global and international teams, and deriving the best workflows, touchpoints, and outputs from the team* Overseeing the allocation and management of Media budgets and working with stakeholders to highlight risks, opportunities, and trade-offs within existing media budgets and programs over the immediate and long-term horizons. Show less

May 2021 - Apr 2022

General Manager

Vietnam

Brand Lead: Sharp, Acecook, Ajinomoto, Mitsubishi, CGV, CJ Entertainment,..1. Operation Management:‣ Manage and responsible for all the costs that arise from sales team's operation (including sales & operating cost, ...).‣ Mainly in charge of supporting team members with all issues regarding to either external or internal side.‣ Work with other Directors (including Product Director/ Creative Director/Media Manager) to build up marketing strategies for each category.‣… Show more Brand Lead: Sharp, Acecook, Ajinomoto, Mitsubishi, CGV, CJ Entertainment,..1. Operation Management:‣ Manage and responsible for all the costs that arise from sales team's operation (including sales & operating cost, ...).‣ Mainly in charge of supporting team members with all issues regarding to either external or internal side.‣ Work with other Directors (including Product Director/ Creative Director/Media Manager) to build up marketing strategies for each category.‣ Build up and execute PR activities to promote company culture, company credentials, new product aiming at attracting talents (HR) &increasing the company's awareness.‣ Ensure all the team working in the motivation environment and keep developing.‣ In charge of managing all activities including recruitment, sales/skill training, career path building.‣ Yearly forecasting the operating cost.‣ Ensure that any work that leaves the agency is of the highest standard.2. Business Management:‣ Manage sales, operations, and business development team.‣ Manage P&L, growth and profitability.‣ Design and build up IMC Planning‣ Lead the pitching process, from identifying to ranking, from briefing to presenting; make sure all the process and timeline are strictlyfollowed‣ Update and manage all the product/platform/vendor in the market for all the strategy digital planning‣ Maintain and build up the relationship will all key clients‣ Identify new opportunity to expand the company business and increase the market share‣ Build up business strategy to lead all the team achieved the annual target.‣ Build up and increase the strong relationship with key clients.‣ Work with the clients to arrive at the best process/systems for managing their business.3. Account Management:‣ Execution management along with account team.‣ Make sure the account team understand well client brief - insight‣ Supervise all work, in terms of its quality, accuracy, insightfulness and innovation. Show less

Feb 2020 - Apr 2021

Head Of Integrated Media Lead Cum Business Development

Vietnam

* Develop new business opportunities across PR, corporate communications, digital and social media, activation through networks, telephone, emails, and through face to face meetings;* Support reaching or exceeding the agency annual targets by achieving committed revenue and profit generated; Participate in the growth strategies and plan for the agency;* Identify and map our business strengths and customer needs by researching business opportunities and viable income streamlines;*… Show more * Develop new business opportunities across PR, corporate communications, digital and social media, activation through networks, telephone, emails, and through face to face meetings;* Support reaching or exceeding the agency annual targets by achieving committed revenue and profit generated; Participate in the growth strategies and plan for the agency;* Identify and map our business strengths and customer needs by researching business opportunities and viable income streamlines;* Animate and organize qualitative events, partnerships, activities to introduce our services and capabilities;* Stay ahead of the competition by following up on all regional and local leads and opportunities;* Ensure that the agency maximizes the chance of winning business and by keeping regular updates with clients and prospects;* Communicate new business status and update reports within the company;* Deliver budget and cost estimate that generates revenue and profit;* Update the client and prospect database with qualified contact and regular actionable activities;* Follow the industry trends locally and internationally, and the agency and client’s news and movements;* Bring all the agency capabilities together in our proposal, to come with an integrated approach;* Lead the pitching process, from identifying to ranking, from briefing to presenting; make sure all the process and timeline are strictly followed; Show less

Jun 2016 - Jan 2020

Integrated Media Lead

Vietnam

*Close new projects, as well as develop, maintain, and grow strong relationships with our clients.*Receive and act quickly on new inbound warm leads.*Create and implement your own personal outbound lead strategy.*Act as the day-to-day contact between 1Digital and assigned accounts to identify, communicate, and make necessary changes to correct issues, address needs, and grow the business with your accounts.*Define technical specs, and create scopes of work (SOW).*Work with… Show more *Close new projects, as well as develop, maintain, and grow strong relationships with our clients.*Receive and act quickly on new inbound warm leads.*Create and implement your own personal outbound lead strategy.*Act as the day-to-day contact between 1Digital and assigned accounts to identify, communicate, and make necessary changes to correct issues, address needs, and grow the business with your accounts.*Define technical specs, and create scopes of work (SOW).*Work with assigned accounts on strategic operational needs, including but not limited to educating, and training clients.*Ensure all proposed deliverables are met.*Run meetings with clients. Relay all important information to the appropriate teams.*Monitor the ongoing status of projects, and communicate with clients to keep all projects running in an efficient manner.*Deliver on-time, on-scope and on-budget projects to clients Show less

Oct 2013 - May 2016

Sales And Marketing Specialist

Pgt Group

Vietnam

• Identifying new sales leads and markets• Maintaining fruitful relationships with existing customers• Communicate with potential and home buyers as developer’s representative• Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms• Determine clients’ needs and financial abilities to propose solutions that suit them• Prepare necessary paperwork (contracts, leases, deeds, closing statements… Show more • Identifying new sales leads and markets• Maintaining fruitful relationships with existing customers• Communicate with potential and home buyers as developer’s representative• Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms• Determine clients’ needs and financial abilities to propose solutions that suit them• Prepare necessary paperwork (contracts, leases, deeds, closing statements etc)• Negotiate, consult and persuade customers to sign contracts.• Maintain and continue to grow database• Assist with/ drive function preparation• Maintain all sales and communication plans• Remain knowledgeable about real estate markets and best practices• Reporting to Head of Sales Show less

Jul 2012 - Jun 2013
Team & coworkers

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1 education record

(Thi) Tram Anh, Le education

FAQ

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What company does (Thi) Tram Anh, Le work for?

(Thi) Tram Anh, Le works for Vinamilk.

What is (Thi) Tram Anh, Le's role at Vinamilk?

(Thi) Tram Anh, Le is listed as MBA, IB I Head Of Integrated Marketing Communication @Vinamilk at Vinamilk.

Where is (Thi) Tram Anh, Le based?

(Thi) Tram Anh, Le is based in Ho Chi Minh City, Vietnam, Viet Nam while working with Vinamilk.

What companies has (Thi) Tram Anh, Le worked for?

(Thi) Tram Anh, Le has worked for Vinamilk, Mindshare, Microad, Inc., and Pgt Group.

Who are (Thi) Tram Anh, Le's colleagues at Vinamilk?

(Thi) Tram Anh, Le's colleagues at Vinamilk include Bui Anhminh, Tran N Nguyen, Nga Pham Hoang, Mập Bi, and Hiếu Trần Quang.

How can I contact (Thi) Tram Anh, Le?

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What schools did (Thi) Tram Anh, Le attend?

(Thi) Tram Anh, Le holds Master Of Business Administration, International Business from University Of Greenwich.

What skills is (Thi) Tram Anh, Le known for?

(Thi) Tram Anh, Le is listed with skills including Powerpoint, Public Speaking, C, Windows, Teaching, Photoshop, English, and Negotiation.

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