Head Of Integrated Marketing Communication
Current***Ranked 36th among the world’s top 50 dairy producers by UK-based Plimsoll Publishing- Source: Vinamilk Jumps Six Notches among Global Top 50 Leading Dairy Companies - PR Newswire APAC](https://en.prnasia.com/releases/apac/vinamilk-jumps-six-notches-among-global-top-50-leading-dairy-companies-318945.shtml)***Vinamilk is also recognized among the top 20 global dairy companies by Rabobank. These rankings highlight its strong global presence and continued growth within the… Show more ***Ranked 36th among the world’s top 50 dairy producers by UK-based Plimsoll Publishing- Source: Vinamilk Jumps Six Notches among Global Top 50 Leading Dairy Companies - PR Newswire APAC](https://en.prnasia.com/releases/apac/vinamilk-jumps-six-notches-among-global-top-50-leading-dairy-companies-318945.shtml)***Vinamilk is also recognized among the top 20 global dairy companies by Rabobank. These rankings highlight its strong global presence and continued growth within the industry.- Source: Vietnamese brands benefit from massive surge in value in post-pandemic world | Press Release | Brand Finance](https://brandfinance.com/press-releases/vietnamese-brands-benefit-from-massive-surge-in-value-in-post-pandemic-world).Key Responsibilities: 1. Strategic Leadership: • Develop and implement integrated marketing strategies that align with business goals and enhance brand presence. • Convert business objectives into measurable marketing KPIs and actionable plans across all channels. 2. Campaign & Event Leadership: • Lead the planning and execution of high-impact brand activations, events, and campaigns. • Build and track models for measuring the success of business performance, brand health, and marketing KPIs. 3. Team & Cross-Functional Leadership: • Lead the IMC team, collaborating with cross-functional teams to ensure consistency and excellence in marketing initiatives. 4. Performance & KPI Modelling: • Create models to track business, brand health, and marketing KPIs, ensuring a data-driven approach. • Continuously monitor campaign and event performance, making data-based optimizations for better ROI. 5. Brand Management: • Ensure consistent brand messaging across all platforms, and tracking of brand health metrics. Show less