Brand & Content Strategy• Leading the content team to concept, develop, and create content that reflects strategic goals of the brand• Maintain content calendar, lead content planning and organizational meetings• Create highly engaging content collections for multiple channel outputs• Executing new concepts and developing innovative creative ideas in line with corporate content prioritiesBrand & Content development• Creative Direction, organization and execution of production for commercial campaigns/photo shootings (creative concept, venue planning, model scouting, styling)• Lead the execution of annual strategic initiatives while achieving key marketing KPIs and sales goals. Proactively manage and communicate recommendations to changes in budget to management. • Architect structure to track effectiveness of campaigns and report on brand KPI’s including qualitative feedback on the impact of our marketing initiatives to the business as a whole. • Manage relationships with both agency and freelance partners to set and ensure alignment on project objectives and roadmaps. • Develop integrated marketing strategies across paid, earned and owned media channels. • Spearhead the development of a multi-channel influencer strategy with an ROI-focused approach.• Collaborate on redesign of website to ensure content discoverability and efficiencyPR• Developing pr strategies and sending out press releases • Communication and handling with media, advertising deals and influencer campaigns

Mode & Beauty