Letícia Costa Tomazelli Email and Phone Number
With over 12 years of experience in executive positions in the pharmaceutical industry, my mission is to structure and expand businesses innovatively and sustainably. My leadership style develops and inspires people towards lofty goals, driving exponential and lasting growth for the organizations I lead.With our team's keen eye on innovations and trends at Sinclair, we identified a promising business opportunity in Brazilian aesthetic dentistry, positioning the company as one of the pioneers in this market niche with the brand Perfectha®.📈 We started operations in Brazil with nine collaborators and expanded the team to approximately 150 direct and indirect sales representatives within five years.🚀 Over the past eight years, our sales team has grown 25 times, boosting revenue by ten times.🏆 We achieved a climate survey rating of 9 in recent years, with turnover close to zero.🌍 I believe in the power of belonging and engagement, prioritizing the development of internal leaders. Result: two managers were selected for international positions, reflecting our commitment to development.My journey began in a startup of related (medical) products, where I rose to become a partner. During this period, we became Brazil's leading distributor of Sinclair products. Success drew Sinclair's attention, leading to the acquisition of the startup. This trajectory solidified my expertise in strategic leadership and business expansion in this industry.🎓 I hold a PHD in Pharmacy and Biochemistry - specializing in Cosmetology from USP and an Executive MBA from FDC.** MAIN SKILLS **- Growth | Sustainable Growth- New Business Development- Strategic Leadership- Management of High-Performance Teams- Talent Development- Adaptability and Innovation- Market Growth and Commercialization- Organizational Culture and Engagement- Strategic Relationships and Partnerships- Change and Risk Management- Corporate Social Responsibility- Strategic Communication
Sinclair
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Vice President LatamSinclair Mar 2023 - PresentSão Paulo, BrasilI lead the merger process between the EBDs and Injectables business units, aiming to unify Sinclair's operations in all Latin American countries (Project One Sinclair). -
Head Of Brazil And North AmericaSinclair Sep 2020 - Feb 2023- Implementation of strategic governance that brought more maturity to the company. With the management of indicators and new bonus metrics, we significantly improved company performance.- Strategic vision in identifying a new market niche for dentists' aesthetic treatment makes us one of the pioneering companies in this field.- People development, with team growth from 8 to 150 sales representatives, resulting in a 10x increase in company revenue.- Management of high-performance teams by identifying potential professionals invited to join the global team, the first talents recruited for another country.- Inspiring leadership with low turnover (virtually zero) and climate survey consistently above 9; Building a leadership team with internal professionals, strengthening the teams' sense of belonging and engagement. -
Country Sales And Marketing DirectorSinclair Pharma Jul 2016 - Sep 2020São Paulo- Responsible for implementing and managing the operations of the new Sinclair Pharma subsidiary in Brazil (first month of operations - July/2016).- It established the entire commercial structure of the company with a sales team that grew from 8 to 45 representatives in five years.- Opening a new business unit - facial harmonization with a focus on aesthetic dentistry - with more than 11 distributors nationwide.MAJOR RESPONSIBILITIES: ➢ P&L for all commercial related activities (Sales, Sales Operations, Marketing, Telemarketing/ Customer Service & Distribution) ➢ Strategic market development for new company & new products launch (Perfectha® and Ellansé® brands)➢ Positioning, segmentation and demand generation➢ Marketing strategy for the entire Sinclair portfolio: Silhouette Soft®, Perfectha® and Ellansé® (Launch predicted for September 2017)➢ Sales forecasting, budgeting and strategy➢ Sales management ➢ Business Development ➢ Performance metrics, analysis and decision making➢ Global experience -
Marketing & Operations ManagerEstheticare Medical Distribution Mar 2013 - Jun 2016São Paulo E Região, Brasil- Desenvolvimento estratégico de mercado para o lançamento de novas empresas e novos produtos- Posicionamento, segmentação e geração de demanda- Foco em Cirurgia Plástica e Dermatologia Estética- Estratégia multicanal, plano de ação, acompanhamento de KPIs- Congressos, eventos, digital, RP- Advocacia de líderes de opinião-chave- Programas de treinamento -
Coordenadora De Marketing E DistribuiçãoSinclair Pharma Mar 2012 - Mar 2013 -
Research And Development AnalystAvon Feb 2010 - May 2011São Paulo, Brazil. -
Research And Development TraineeColgate-Palmolive Sep 2009 - Jan 2010São Paulo E Região, Brasil -
TraineeToxiclin Serviços Medicos Mar 2008 - Jul 2008São Paulo E Região, Brasil
Letícia Costa Tomazelli Education Details
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Executive Mba -
Cosmetology -
Chemistry -
Pharmacy
Frequently Asked Questions about Letícia Costa Tomazelli
What company does Letícia Costa Tomazelli work for?
Letícia Costa Tomazelli works for Sinclair
What is Letícia Costa Tomazelli's role at the current company?
Letícia Costa Tomazelli's current role is LATAM Vice President at Sinclair | Exponential Leader in the Pharmaceutical Industry | Executive in Sales, Marketing, and Operations | New Business Development | PhD in Cosmetology.
What schools did Letícia Costa Tomazelli attend?
Letícia Costa Tomazelli attended Fundação Dom Cabral, Universidade De São Paulo, Université De Montréal, Canadá, Universidade De São Paulo / Usp.
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