Leticia Baumann Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

Responsible for creating adidas Brazil’s corporate communication area. Development and management of the short- and long-term strategic communications plan to provide a consistent and proactive approach to communications and events throughout the organization and improve employees' engagement. Corporate & Internal communications: works closely with leadership team on communication strategy and actions implementation to support business growth strategy, providing strategic and tactical communications, considering internal and external perspectives. Responsible for ensuring the alignment of the communication materials/campaigns with the mission, values and brand of the company. Responsible for corporate communication plan, including content development for different audiences as press, customers and internal stakeholders and alignment with global and LATAM communication teams and local Brands PR Manager to ensure the correct implementation of the strategy.Budgets and agencies management. Events: responsible for all corporate events, including engagement events focused on company core business and aligned with business goals, corporate social responsibility events, end-year celebrations, LATAM Leadership Team Conference, Sales Convention, All Employee Meetings, HR recruiting fair. As part of the role are the following actions: event strategy development, project management, concept creation, positioning e messaging development, planning, managing cross-functional teams, KPIs definition and evaluation, suppliers and partners management.CSR: managing social responsibility actions in Brazil, as employees volunteer program. Using internal communication to reinforce the company's CSR actions. Using PR and marketing actions to reaching out external public to delivering the message of the company's commitment to social responsibility. Management of NGO sponsored by Company. Holding fundraising and sport events for the NGO.

Atlanta, Ga, Us

- Part of the communication team responsible for the communication strategy for the FIFA Confederations Cup and the World Cup for Coca-Cola Brazil;- Leadership in the development and implementation of a communication strategy to unify and align the company's messages internally and increase employee engagement, covering 55 thousand employees (headquarters and factories);- Work as Press officer during the FIFA Confederations Cup 2013, accredited to be at the Press Center (Maracanã) of the event during the games and press conferences;- Financial management and budget control, contracting suppliers, negotiating contracts.

Espoo, Southern Finland, Fi

• Development and implementation of a Communication Plan in order to unify the culture, visual identity and sense of belonging of the new company, formed by employees from 5 different companies.• Content generation, ensuring that corporate messages and brand visual identity were present in all important communications and campaigns.• Support to business units, defining the scope, creating, delivering and measuring communication actions that positively impact the main influencers and employees.• Writing corporate communications according to the needs of the areas and businesses.• Event management such as monthly CEO meetings with employees and year-end events, including presentation production.• Management of communication providers, including briefings and budget negotiation.• Acting as “Guardian of the brand” ensuring that all materials follow the policy established by global.• Relationship with external media, supporting the CEO's needs.

Espoo, Southern Finland, Fi

Began as analyst promoted to contract manager - Responsible for communications and business relationship with suppliers in all Latin America countries. Contract management. Negotiation with suppliers. Monitoring and resolution of contractual issues (quality, deadlines). Interface with human resource department, technical staff, contractors and legal department. Monitoring the work performed of suppliers, schedules, processes and flows.

Espoo, Southern Finland, Fi

Local newspaper focused on Tourism, circulation 2,000. Responsible for managing the staff, write and edit the print. In charge of writing editorials.

Responsible for internal and external communications. Wrote and edited e-newsletters and press releases. Web site maintenance, including writing and photos. Interfaced with the media.

Responsible for external communications, including public relations, managing press materials, and coordinating of external events. Provided communications consulting and hands-on support to human resources in internal events and writing assignments. Actions of endomarketing and institutional communication. Developed actions to strengthening the company’s brand. Contact with various communications suppliers to request services and resolve issues.

Union’s newspaper, weekly publication, circulation 11,000. Responsible for research and articles writing. Assisted in special editorial contents. Began as trainee.

Brazilian Government Social Security CompanyResponsible for internal communications. In charged of research, writing, and edit internal newspaper (monthly publication, circulation 2,000). Interfaced with the media.

Mba, Mba Esg - Environmental, Social, And Corporate Governance

Bacharel, Journalism

Master Of Business Administration (Mba), Marketing And Corporate Communications

Aspectos Trabalhistas E Previdenciários Na Gestão De Rh

Extensão, Marketing

Liderança - Gestão De Pessoas