Responsible for Kitchen and Bathroom accessories categories, working on:- Assortment strategy definition, annual budget elaboration, and sales forecast;- Portfolio and product lifecycle management (national and international items);- Supplier management, negotiation, and purchase (national and international suppliers);- Purchasing management (OTB), pricing, and commercial action plans;- New products development and launch;- Participation in launch campaigns of licensed items (Stranger Things/ Melissa/ Raíza Costa/ Magali Toy);- Performance analysis, KPIs follow-up, and monthly and weekly reports presentations;- Marketing and competitors analysis, support to sales and training teams;

Responsible for implementing the innovation roadmap, focusing on the kitchen furniture and home appliances category, working on:- Product development, leading project follow-up forums, with a multidisciplinary team, following the steps from idea to product launch;- Benchmarking and market data analysis to identify opportunities and insights (competitor’s movements, market data – GFK and IEMI);- Understanding of consumer needs through market and field research;- Preparation of technical briefing, product specifications, and leadership of a team of designers and product analysts;- Definition of product launch strategy: prices/volume/margins / go-to-market;- Category performance analysis, product life cycle follow-up, phase-in/phase-out strategies and elimination of obsolete items, participation in the S&OP forum;- Working together with the branding/communication team to design campaigns and launch events, preparing briefings for agencies;- Launch of limited edition products focused on brand repositioning, ensuring margins and volumes: Cozinha Retro i1 and Pop Art Collection by Paulo Biacchi;- Interface with the product engineering, supply, pricing, manufacturing, quality, logistics, and commercial teams;

Responsible for the Women's bags category representing 20% of the company's revenue, working on:- Assortment, price, volume, and cluster strategy;- Portfolio and product lifecycle management (national and international items);- Product development of private labels per collection with national and international suppliers;- Volume forecast, negotiation, purchase (OTB), and inventory management;- Suppliers management;- Weekly and monthly reports and KPIs presentation to the commercial board;- Interface with trade marketing, logistics, and support to the sales team;

Responsible for portfolio management, innovation, and development of exclusive products:- In charge of categories: Small Appliances; Fitness, Hobby & Leisure; Textile and Zumba;- Assortment strategy, exclusive products negotiation, responsible for price, volume, distribution, and margin strategy, - Suppliers management, promotional budgets negotiation, and definition of commercial actions to increase sales;- Approval of promotional and publicity materials, supporting the internal advertising agency in developing strategic communications for the products (monitoring the production of commercials, Ideias magazine, and material for the website and stores);- Presentation of new products and strategy for marketing, training, quality and after,-sales teams;- Responsible for negotiating exclusive products with one of the main suppliers in the electronics segment, ensuring a 25% growth in revenue in 2018;- Action plan and execution of strategic planning of fitness equipment manufacturing, increasing sales volume by 31% in 2016 and reducing inventory costs and losses;- Participation in the creation of the Genis Fitness – Equipment Brand, collaborating with the definition of the values proposal, brand architecture, and product positioning;- Responsible for product reformulation, packaging, communication, and line extension of the AccellClean cleaning line, resulting in a 15% growth in sales volume;INTERNATIONAL EXPERIENCE- Miami, United States - September 2014: Commercial meeting to negotiate the development of the ZUMBA brand in Brazil;

Responsible for developing local production of private label items for Decathlon’s brand, working on: - Supplier panel management and opening new suppliers within the company's audit standards;- Development and launch of strategic products, ensuring margin and supply;- Reduction of production costs of the Underwear Quechua line, enabling the strategy of reducing the selling price without reducing the margin;- Reduction of production lead times from 90 and 60 days to 45 and 30 days;- Sourcing training monitor, responsible for preparing the workshop and training the team to work in opening new suppliers;

Responsible for Color chart development, focused on the women’s fashion segment:- Color Trends research, working with specialized sites and bureaus (such as WGSN);- Season Color Chart definition and color development with international suppliers;- Assortment and volume strategy, purchase and sales performance analysis;- Presentation of trends and season color chart to the commercial team;- Fabrics development for New Businesses – uniform and home line;- Attending national and International events and fairs of the segment;INTERNATIONAL EXPERIENCE- Beijing, China - March 2011: International Textile Trade Show InterTextile - Prospect new products and suppliers, plus visiting suppliers for product development;- Shanghai, China - October 2010: International textile trade show InterTextile - Prospect new products and suppliers;- Paris, France - February 2010: International Fashion and Textile Trade Show Première Vision and TexWorld – Fashion trends and products research;- New York, United States - July 2009: International Fashion and Textile Trade Show Première Vision and TexWorld - Fashion trends and products research;