Defined partner co-marketing strategy and execution of programs. Developed go-to-market strategy by creating and executing innovative marketing campaigns and collateral for Salesforce partnership.• Developed marketing initiatives and collateral including Video, Whitepaper, Blogs, Podcasts and Solution sheets.• Developed and lead go-to-market plans to build demand generation programs.

Responsible for developing and deploying partner recruitment and enablement marketing campaigns and materials for North America through resellers, MSPs, SIs, ISVs, and strategic partners to adopt and implement Sage products and solutions.• Exceeded goal in developing 30+ new NCA and nurture campaigns to help enable partners to help drive demand of Sage products.• Managed the first successful ABM (account-based marketing) program for the partner channel and was instrumental in identifying and onboarding new partners to the program providing dashboards of pipeline and commentary exceeding MQL/SQL targets. • Designed unique sales kit and rolled out the first Joint Solution Accelerator program (bundled solution) with 6 partners that facilitated lead generation across multiple verticals.• Managed communication and relationships across sales and various business organizations of key partner initiatives.• Drove integrated marketing efforts via partners, social media and various communication outlets.

Responsible for team and all marketing functions, as well as directing the company’s public/media relations and corporate communications initiatives to achieve the company objective of sales, growth, profitability, and visibility. • Developed go-to-market initiatives of UPEDS mobile delivery app. • Managed annual budget, contract negotiations, agencies, vendors and development of marketing strategy.About Us:Unlimited Parcel Express Delivery Service (UPEDS) is an application site that provides same-day delivery services with the use of a smartphone or desktop Internet. UPEDS has designed and implemented an innovative technology platform (in the form of iOS, Android, and web-based applications) that significantly improves and simplifies the process of delivering products from one location to another.Visit www.upeds.com to learn more.

Responsible for demand generation of Teneo Infrastructure Optimization and Security in the market to build rapid growth in the U.S. building strong relationships with partners, vendors, agencies, and local business organizations for strengthening company name. • Developed and executed marketing plans for U.S. market expansion including email campaigns, webinars, online marketing programs, outbound campaigns, social media, tradeshows, and events. • Managed quarterly marketing activities with vendors and distributors, aligning to sales team and business goals. • Oversaw budget planning and management of supplier and partner relationships including MDF process to ensure 100% successful funding claims.• Provided quarterly marketing guidance to the sales team and management team to assist with business planning. • Developed lead generation campaigns to drive brand awareness and revenue growth. Several campaigns resulted in 50% close rate.

Responsible for product marketing activities and strategies for software products in Raytheon’s new emerging markets.• Wrote and developed new collateral for Critical Infrastructure Protection sector (website content, whitepapers, and data sheets) by working with consultants, analysts, partners, and public relations agencies to help drive market visibility. • Developed vertical specific go-to-market strategies of cyber security products into new vertical markets (healthcare, utilities, oil, and gas). • Functioned as a consultant to sales team to deliver relevant activities, strategy implementation, and objectives. • Assisted in driving product development and enhancements based on research and customer feedback in new markets.

Responsible for fostering and developing integrated global partnerships to drive incremental revenue and channel development at Angel.• Researched and executed 10 new technology solution providers to enhance Angel service offerings.• Developed target list and began fostering new partner opportunities across multiple industries and vertical channels to position product to create incremental revenue stream (Government, Technology, and Consulting). • Managed and negotiated partner contracts and tracked progress of each, including first government channel agreement. • Assisted in the business development strategy for 2H2011 to drive $6M in incremental revenue.• Identified gap in billable revenue and secured over $300K in 1Q 2012.

Responsible for managing global marketing and sales-enablement initiatives to bring comprehensive solutions to the sales force. • Upgraded and deployed an enterprise wide system for the global sales force which linked marketing and sales information in a shared system across two regions, improving and supporting >600 direct and indirect sales accounts. • Created annual savings >$200K by coordinating migration of international sales tool to a program management tool. • Enabled global perspective at-a-glance within a new comprehensive IT platform, merging disparate processes and synchronizing cohesive management across various regions. Met all target deadlines.• Developed comprehensive sales training initiatives and sales enablement materials to communicate strategies to global representatives in preparation of new marketing initiatives and process changes.

Led “Global Transformation” across 16 organizations within Verizon Business by developing and designing Program Management Office to optimize revenue growth based on solid foundation across 806 multinational accounts. • Developed, implemented, and improved sales tools and product positioning to enable sales to sell the complete portfolio of Verizon products, which resulted in the regions cohesive standards and key performance indicators. • Managed $8.5M budget, helping sales achieve revenue targets. • Directed cross-functional teams’ activities, managed costs, and schedules, and reported progress to Executive Management and other vertical teams via weekly and monthly Ops reviews. • Surpassed sales target by 116% by reducing product issues, addressing contract inconsistencies, and coordinating product enhancements.

Led daily activities for Multinational partners and provided marketing solutions for increasing revenue and customer base. • Developed strategic customer opportunities, engaging with target accounts to develop new technologies or unique go-to-market strategies resulting in expanded product portfolio offerings.• Negotiated and launched the Live Pay-Per-Call (PPC) service that enabled Microsoft to ‘voice-enable’ many of its MSN web properties and associated technologies.

Delivered integrated voice, data, and internet product services to over 500K active customers generating over $15M in revenue with >10 partnerships. Collaborated marketing efforts with sales, finance, legal, product marketing, IT, product managers, and external partners via staff. • Developed lead generation campaigns across telemarketing, direct mail, online, inbound, and various other marketing channels, which drove awareness and sales. • Managed partnership relationships detailing and achieving program performance targets of $1.5M billable revenue, resulting in the Circle of Excellence Award in 2004. • Prepared and delivered quarterly marketing reports to Executive Management and Partners while recommending new opportunities for possible increased market share based on post analysis of marketing initiatives.

Led product marketing direction and implementation of consumer postpaid and prepaid products through partnerships with agents, distributors, and partners. Supported eleven business units and oversaw advertising, promotional activities including sales collateral, online, and direct mail. • Achieved revenue of $12M for Visa phone card product to over 4M cardholders. • Managed staff of nine that defined global marketing efforts to achieve 48% of overall global card revenue.• Accelerated Latin America regional growth by 300% from 1998 to 1999 by initiating a targeted marketing plan for prepaid card product in Venezuela, which had 87% of region’s revenue. • Grew and retained market share surpassing 100% of revenue goals in 1997, 1998, and 1999 using fluent Spanish to enhance management effectiveness with regional teams and partners.• By integrating and leveraging the company’s product offerings and pricing points, achieved retention revenue goals by 100% in 1996.

Led product communications programs on behalf of Sales, Business, and Partners. Managed all facets of project implementation, strategic planning and creative/art development and production. Managed multiple external vendors.

Led product communications programs on behalf of sales, business, and partners. Managed all facets of project implementation, strategic planning, creative development, and production. • Managed marketing agencies to develop internal and customer-facing messaging that communicated the value of our products and brand. Provided guidance and direction on design, copywriting, and editing, resulting in increased revenue. Budget and external vendor oversight for >$1.5M • Created exceptional 12% response rate (vs. norm of 1-4%) by improving direct marketing content, creativity, and adding bilingual option. • Functioned as primary contact for Americas region in brand positioning for core products, helping achieve >$10M plan. • Recommended new packaging, bundling, and merchandising of solicitation materials, resulting in >$50K in cost savings.