Leticia is driven by a passion for turning complex challenges into meaningful opportunities. As a natural problem-solver, she’s spent her career finding innovative ways to deliver impactful results. Her expertise spans branded content, lead generation, multi-platform marketing, SEO, SEM, CRM, budget management, forecasting and subscription modelling. She’s also led strategic partnerships and data commercialisation efforts, always with a focus on what truly matters - building lasting relationships and driving growth.With more than 25 years of experience, Leticia’s journey has seen her play pivotal roles in shaping the marketing landscape across sport, finance, education, FMCG and hospitality. Twenty of those years have been at the forefront of digital transformation, with more than a decade dedicated to leading brand and marketing strategies for Australia’s top brands.Leticia’s unique ability lies in crafting multi-channel strategies that are not only creative but also commercially sharp, ensuring every decision is tied to real business outcomes. Her knack for blending strategic thinking with clever, authentic storytelling and hands-on execution sets her apart, making her the go-to expert for brands looking to make a meaningful impact.
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Co-Founder And CeoEmergerNewport, Nsw, Au -
Co-Founder & Strategy DirectorEmerger Mar 2019 - PresentSydney, AustraliaBuilding, strengthening, starting and evolving brands is not about an aesthetic solution to a business challenge. It’s about understanding the business, people, market and customers to create a clear strategy and execution plan to deliver a positive business outcome that drives sustainable authentic brand growth. We partner with our clients to achieve this through our deep experience in sales, marketing, organisational structures, human behaviour, media, print, design and creativity… Show more Building, strengthening, starting and evolving brands is not about an aesthetic solution to a business challenge. It’s about understanding the business, people, market and customers to create a clear strategy and execution plan to deliver a positive business outcome that drives sustainable authentic brand growth. We partner with our clients to achieve this through our deep experience in sales, marketing, organisational structures, human behaviour, media, print, design and creativity. Co-Founded alongside brand expert Franko Callanan. Key Experience:- Business and marketing strategy, including product/brand launches and partnerships/sponsorships- Brand development, advocacy building and engagement (internally and externally)- Integrated, multi-platform content planning and calendars- Data mining and analysis, looking for actionable trends and insights- Deep understanding of lead generation, conversions and optimisation- Writing: published author and retired journalist- End-to-end project management, including understanding of how to create efficiencies across multiple teams and tasks Show less -
Queen CoconutThe Completely Coconut Company Dec 2018 - PresentSydney, AustraliaCor de Coco will be launching in America August 2024. Follow us on Instagram @cordecoco_usa for major announcements and store locations. FOR COCONUT LOVERS & DAIRY DODGERSCor de Coco is a sustainable, health focused, coconut beverage business that manufactures and sells coconut milk beverages.We are bandits for good health, the goodness of all natural ingredients and things that truly taste great. We have left no stone unturned in our quest to ensure all of our products were… Show more Cor de Coco will be launching in America August 2024. Follow us on Instagram @cordecoco_usa for major announcements and store locations. FOR COCONUT LOVERS & DAIRY DODGERSCor de Coco is a sustainable, health focused, coconut beverage business that manufactures and sells coconut milk beverages.We are bandits for good health, the goodness of all natural ingredients and things that truly taste great. We have left no stone unturned in our quest to ensure all of our products were made using the highest quality, all natural ingredients derived from plants. Both our iced coffee range and kids milkshake range are made with fresh coconut milk, pure coconut water and natural flavours; meaning they are gluten free, dairy free, all natural and only use coconut derivatives to sweeten and stabilise to achieve guilt free drinks that don’t compromise on taste. Show less
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Head Of MarketingMerivale Nov 2017 - Dec 2018 -
Marketing And Business Development ConsultantLeticia Cavallaro Feb 2015 - Nov 2017
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Strategic Business AdvisorSportility Feb 2015 - Oct 2017 -
Group Account DirectorChannelzero Feb 2016 - Sep 2017 -
General ManagerVienna Inn Coporation Sep 2015 - Sep 2016Vienna, Va Usa
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Head Of MarketingIvy College Dec 2014 - Jun 2015Sydney
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Head Of MarketingEvolution Media Group Jan 2014 - Dec 2014Sydney Area, Australia -
Digital Marketing Manager - Australia & New ZealandPerform May 2013 - Dec 2013Sydney Area, Australia
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Crm ManagerFox Sports (News Limited) Jan 2013 - May 2013Sydney Area, Australia -
Digital Marketing ManagerFox Sports (News Limited) May 2010 - Dec 2012Sydney Area, Australia -
Editorial Associate ProducerFox Sports (News Limited) Mar 2009 - May 2010Sydney Area, Australia -
Sports JournalistFox Sports (News Limited) Nov 2007 - Mar 2009Sydney Area, Australia -
News JournalistNews Limited (News Corp) Jun 2006 - Mar 2007Sydney Area, Australia -
InternNational Public Radio Jan 2005 - Jun 2005Washington D.C. Metro Area -
Newsroom InternNine Network Australia Aug 2003 - Sep 2004Sydney, Australia
Leticia Callanan Education Details
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Leverage Diversity And Inclusions For Organisational Excellence -
Graduate Certificate In Marketing -
Ba. Communications -
Bachelor'S Degree
Frequently Asked Questions about Leticia Callanan
What company does Leticia Callanan work for?
Leticia Callanan works for Emerger
What is Leticia Callanan's role at the current company?
Leticia Callanan's current role is Co-Founder and CEO.
What schools did Leticia Callanan attend?
Leticia Callanan attended Stanford University Graduate School Of Business, University Of Technology, Sydney, University Of Technology Sydney, Boston University.
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