Letícia Lopes Email & Phone Number

Rennes, Fr

Rennes, Brittany, France

⋄ Strategic Account Management in the Healthcare sector, with in-depth expertise in key issues and certifications such as HAS, CSRD, QHSE, ISO standards, waste management, and Qualiopi⋄ Implementation of strategies to ensure the success of client portfolios, demonstrated by KPI's⋄ Establishment of regular follow-up points with sponsors and stakeholders for transparent and effective collaboration⋄ Development of contract value within client portfolios by offering tailored solutions adapted to their specific needs⋄ Cultivation of high-quality client relationships from the onboarding process, ensuring seamless collaboration from the outset⋄ Guidance of clients in the daily development of their practices, taking into account their specific contexts and unique challenges⋄ Proactive animation of the BlueKango user community, fostering exchanges and sharing best practices⋄ Occasional reinforcement of customer support for quick and effective resolution of incoming requests⋄ Facilitation of client purchases by ensuring their satisfaction and guiding them through the process⋄ Implementation of high-performing action plans to drive revenue through upselling and cross-selling to the initial contract, while also identifying and formalizing replicable usage and success stories for continuous improvement

Rennes, Brittany, França

⋄ Manage the company's customer portfolio B2B in France and abroad⋄ Partner Success Management⋄ Executing the Onboarding, Ongoing and Retention of customers⋄ Creating strategies to improve the customer journey before and after sales, avoiding friction⋄ Listen to customers to identify their needs and taking the Feedbacks to the Sales, Marketing, Product and R&D team to improve the product (Customer B2B and users)⋄ Collecting and materializing customer ideas to transform into data and monitor the evolution of the project⋄ Identifying business opportunities for the sales team or possible Up-Sell | Cross-Sell⋄ Strategy development to identify and avoid possible churn ⋄ Manage the CRM, organizing and creating automations for a more effective tracking⋄ Implementation of process for tracking tickets and monitoring of their evolutions between each month⋄ Write reports and update customer accounts ⋄ Development of playbooks for each step of the customer journey ⋄ Follow up the action plan and analysis of customer success | KPI's, Health Score and NPS (VoC, Voice of Customer) ⋄ Participating in communication and marketing strategies due to the representativeness of the voice of the customer⋄ Community engagement: fórum, events, workshops

⋄ Conducting strategic conversations with Partners in order to raise the firms profile and searching for potential market opportunities ⋄ Act as the primary marketing contact for the Partner Sales Team in Brazil and China including regular participation in team calls, in-person meetings and planning sessions.⋄ Work directly with strategic partners and channel partners in Brazil, China and United Arab Emirates -marketing plans to acquire new customers, retain and grow existing customers and deliver growth to segments B2B, B2C, SB2B, SB2C.⋄ Providing leadership in planning, budgeting and delivery for business development and marketing activity⋄ Developing and manage the brand in the key markets⋄ Lead requests for proposal and pitch strategy⋄ Work with the internal communications team to develop content and manage its input on the website and across all social media platforms⋄ Social Media Management: Facebook, Linkedin, Instagram, Wechat, Weibo, Blog and Newsletter⋄ Creation of graphic content according to the visual identity of the brand and company guidelines

São Paulo, São Paulo

⋄ Working directly with the teams of Sales and Customer Success Manager to adapt the product to customer expectations⋄ Onboarding new B2B customers⋄ Design strategies in two main pillars: activation and retention of merchants⋄ Execute shopper marketing strategies to ensure that all the actions arise without friction⋄ Coordinate and train sales teams to ensure the effectiveness of the actions⋄ Purchasing management with suppliers to execute the shopper media plan PLV⋄ Follow up of OKR mapping and defining targets, detecting churn and looking forward to the improvement of the results.⋄ Planning the annual calendar to ensure brand visibility in e-commerce events, technology and seasonal events with a large impact like Black Friday's⋄ Approval of creative concept with publicity agencies regarding briefing meetings and follow-up of deliveries to ensure that the productions are in accordance with the company's visual identity⋄ Planning actions for compliance, retention, and prospecting of new P2P and B2B customers⋄ Budget management, analysis, and closure regarding gifts for external events⋄ Cultural fit of commercial verticals presentations (Photoshop, Adobe illustrator, Adobe Premiere e Power Point and Google Tools)

São Paulo E Região, Brasil

Agribusiness international company, the main focus is animal protein (beef, pork, lamb, poultry and seafood). ⋄ Planning and Organization of International Fairs (Stand layout, production of materials, support and logistics in general)⋄ Development of graphic material for Social Media, Email Marketing, Folders and Site Layout (focused on UX)⋄ Social Media Management⋄ Elaboration and Editing of informative texts for articles with the capturing of images⋄ Approval of Creative Concept with Publicity Agencies regarding briefing meetings and follow-up of deliveries to ensure that the productions are in accordance with the company's visual identity⋄ Endomarkering (Institutional Marketing serving all company structures, mainly commercial teams)⋄ Monitoring of KPIs⋄ Planning of actions to adapt, retain and prospect new clients⋄ Creation of Presentations (Photoshop, Adobe Illustrator, Adobe Premiere and Power Point)

Liberdade - São Paulo

⋄ Interactive educational objects⋄ Custom graphics⋄ Creative infographics⋄ Slide shows⋄ Digital design⋄ Editing, processing and manipulation of image⋄ Development of material for distance education⋄ Image Bank Management⋄ Layout for Hotsite

São Paulo E Região, Brasil

⋄ ISO Quality Management System⋄ Monitor and respond to recalls⋄ Regulatory affairs (National and International territory)⋄ Creation and review of procedures⋄ Regulation with Avisa and ABNT⋄ Internal and external auditship⋄ Good storage practices⋄ Suppliers evaluation

Bachelor'S Degree, Digital Project Manager

Français Langue Étrangère, La Formation D'Une Troisième Langue, Mention Très Bien

Digital Multimedia Production