Leticia Murguía Martínez Email and Phone Number

• Develop and nurture robust relationships with H Code's Premium Publisher Network across the US, LATAM, and Mexico.• Operation and optimization of Google Ad Manager and SSPs for improving demand and supply revenue.• Responsible for CTV growth in the US, and LATAM markets working with direct and reseller partners.• Manage end-to-end onboarding process for new publishers, encompassing negotiations, proposals, and seamless integration of supply with our programmatic demand partner.• Allocate branded content to different Tier Websites.• Oversee day-to-day administrative operations for publisher partnerships, including month-end billing review, deal setup, and troubleshooting.• Drove publisher traffic growth by deploying H Code's full suite of ad product solutions.• Conduct rigorous testing and quality assurance on ad tags and creatives to ensure adherence to specifications.• Perform data analysis and delivered actionable insights to publishers and internal teams.• Collaborate with the Platform team to ensure timely implementation of ads.txt files from our partners across the network.• Partner with AdOps teams to optimize campaign delivery and maximize publisher ad revenue.• Implement and optimize backend solutions such as tags and ads.txt files to enhance monetization efforts.• Lead LATAM project management initiatives to foster strategic partnerships and drive regional growth.

-Management of 40+ accounts from different industries (fintech, travel, gaming, restaurant, automotive, retail, etc.), with upselling KPIs and an increase of portfolio services per quarter.-Client relationship management.-Lead my team to make the best of every step of the process to keep growing the portfolio of accounts and key accounts.-Assure that the KPIs are aligned to each account strategy and drive each brand to a performance model through learnings, audience building, and accurate optimizations.-Management of 60+ campaigns per month, getting involved in proposals, planning, follow-up, and reporting with relevant insights to each account.-Improvement of the team workflow and implementation of agile methodologies.

-Marketing and Communication strategies for affordable luxury brands ( Kate Spade and Brooks Brothers). -Marketing and PR for Brunello Cuccinelli. -Coordination, planning, and reporting deliveries for digital strategies. -Coordination of design and copywriting for all the store visuals and online banners and campaigns.-Responsible for e-commerce for affordable luxury brands. -Strategic planning for communication through different media channels and suppliers such as PH, Saks, and Liverpool.-Support to the sales, merchandise, and visual teams.

-Development of strategies and campaigns for BAYER (OTC brands).-Manage with another coworker the whole strategy for the 10 otc brands in the digital side. From planning, to reporting , we grew the budget for the digital planning and grew the engagement and social media for 8 of the 10 brands.-Created new reportings and planning templates with more insights and useful information for the brand to see relevant data and benchmarks compared to the competition.