Letícia Pereira Lima Dos Santos Email & Phone Number

Brazil

• Structuring of KPIs for the Digital Account and Prepaid Card;• Annual planning of Product Growth actions;• Monitoring the P&L of the products in order to implement action plans;• Data analysis;• Product value proposition studies;• Strategic analysis of products, assessing potential target and revenue possibilities;• Reviewing sales channels;• Developing new communication rules, and reviewing the current ones;• Planning and reviewing service channels and scripts;• Structuring and monitoring CSAT results;• Designing and monitoring the product funnel, leading Acquisition, Activation, Retention and Revenue strategies;• Collaboration with cross-functional teams including CRM, Marketing, Commercial, Products and Technology in order to implement a product growth strategy.

São Paulo, Brazil

• Working on the discovery of new functionalities and product improvements;• Benchmarking and research to monitor market trends, opportunities and threats;• Mapping the 'as is' of the customer journey;• Working with CX to design new customer journeys;• Creating and updating support/training presentation;• Technical product training for cross-functional areas;• Strategic studies to decision-making;• Monitoring and analyzing product indicators to create action plans.

São Paulo, São Paulo, Brasil

• Mapping market and competition;• Drawing up product visions and customer journeys;• Training cross-functional areas on business parameters and BACEN's resolutions relevant to the product;• Organizing and controlling deliveries from cross-functional areas and project stakeholders;• Preparing executive presentations.

Bachelor'S Degree In Public Relations, Social Communication

Technical, Mechatronics