Leticia Rodríguez Menzer Email & Phone Number

Sant Cugat Del Vallès, Ct, Es

Barcelona, Cataluña, España

As a Product Marketing Manager, I excel in driving the success of different digital products from launch to market maturity. With a deep understanding of market dynamics, I craft compelling value propositions, develop effective go-to-market strategies, and ensure seamless customer experiences. My expertise in product positioning, pricing, and sales enablement empowers teams to achieve revenue goals and maintain a competitive edge. I thrive on collaborating with cross-functional teams to deliver exceptional results and exceed customer expectations.

Barcelona, Cataluña, España

As a Marketing Manager I lead the Digital Marketing team in Nominalia and Amen.fr with the aim of effectively promoting our products and services through the relevant digital channels. A fast-paced environment with a focus on commercial results requires to coordinate and manage effectively different marketing projects to ensure the marketing function is efficient and drives performance within budget, while also remaining innovative and flexible.

Barcelona, Cataluña, España

As a Marketing executive at Nominalia I'm responsible for acquiring new customer accounts—with a mix set of marketing tactics—and driving overall sales and profitability associated with these new customers. My job consists on planning the best way of promoting and communicating our product and services to our clients and potential clients. Therefore I use various marketing strategies such as lead generation programs, direct mail, online campaigns, newsletters, promotional activities, affiliation, banner placements, Adwords PPC, online public relations activities, etc. My typical tasks include: researching and analysing market trends and competition,identifying new target markets and the best way to reach them, planning and managing marketing campaigns, developing promotional activities and managing the press agency.

Barcelona, Cataluña, España

As Marketing manager I was responsible for developing and implementing marketing and communications campaigns across the spanish market. I was also actively involved in product launches, merchandising, promotional initiatives, lead geneation programs and email marketing activities. Public Relations, Media contact and corporate & product material developement. Online Marketing (SEO & SEM)

Munich, Baviera, Alemania

As Online Marketing Manager I was responsible of the creation and management of all online marketing campaigns for ES &UK market (SEM, online media, landingpages, etc) and the performance follow up, budget administration, and ROI analysis.I was also responsible of the strategic partner relationships development (Identifying websites with potencial clients, making deals & manage relationships)

Munich, Baviera, Alemania

The main tasks for this role included keyword and key phrase research (SEO & SEM), support to the online marketing team to increase the traffic of the website, acquisition and development of online partnerships for the Spanish website. I also was resposible for maintaining website content & translations.

Buenos Aires Y Alrededores

In this role I was responsible for creating brochures, online newsletters, emailings, presentations for clients and all marcom material. I was also responsible for updating the corporate website and writting and updating content.Contact with press agency & responsible of the clipping book & Media relations.Events coordination: logistic, organizational, giveaways for trade shows, product launches & trade fairs

Marketing Managment Máster Program, Marketing/Marketing Management, General

Bachelor Degree In Public Relations And Corporate Communications, Corporate Communications