- Creation of Payment Orders for merchandising requests on the SAP platform.- Update, completion, and organization of Excel spreadsheets for data control and analysis.- Development of presentations with merchandising examples for points of sale, ensuring the correct application of brand guidelines.- Sending of mailings in English to international Retail and Marketing teams, facilitating communication and strategic alignment.- Frequent contact with suppliers for service negotiation, ensuring optimal conditions and quality.- Constant contact with Points of Sale to ensure merchandising standards and maintain brand consistency across sales locations.

- Monitoring and tracking mentions of the Heineken brand during Rock in Rio, covering social media and other digital platforms.- Utilization of social listening tools such as BrandWatch and Emplifi to collect data from various sources, including Twitter, Facebook, and Instagram.- Sentiment analysis of mentions (positive, negative, or neutral) to understand public perception of the brand during the event.- Identification of emerging trends and behavioral patterns related to the event and the brand.- Transformation of collected data into strategic content insights during Rock in Rio.- Preparation of detailed reports with quantitative and qualitative data on the brand's performance and consumer perception during the event.- Provision of insights on what resonated with the audience to assist in the creation of relevant and engaging content during Rock in Rio.- Monitoring and identification of potential social media crises related to the event and the Heineken brand.- Collaborative work with customer service, planning, content, and community manager teams to ensure strategies were aligned with the insights gathered during the event.

Social Media & Influencer Marketing:- Strategic content planning for social media (Instagram, Twitter, Facebook, and TikTok), focusing on "always-on" posts and seasonal campaigns.- Research and selection of macro and micro-influencers to create content and videos on Instagram and TikTok, aligning with trending topics, memes, and current trends.- Assistance in script creation and approval of content produced by influencers.- Writing copy and captions for posts across all social media platforms for Zoom and Buscapé, ensuring consistent tone of voice and organic engagement.- Recording, editing, and subtitling videos for Reels and TikTok, including using CapCut, to produce relevant content aligned with current trends.- Boosting posts on Facebook.-Monitoring influencer campaigns, collaborating to maximize results and engagement.- Active benchmarking research to analyze and compare competitor activities, generating insights for future action planning.SAC 2.0 & Community Manager:- Real-time customer support and responses during events like Black Fridays in 2020 and 2021, focusing on resolving queries, recommending products, and managing crises.- Monitoring and social listening on Zoom and Buscapé’s social media for sentiment analysis, mention tagging, and gathering relevant insights.- Creating scripts in collaboration with the support team for crisis management and fostering engaging conversations on social media.- Preparation and presentation of monthly SAC 2.0 reports, with quantitative and qualitative analysis on interaction performance and strategic insights for the marketing team.Tools Used: Capcut, Stilingue, BuzzMonitor, Postgrain, Slack, Trello, Notion, Reportei, Facebook Creator Studio, Google Suite.

- Pesquisa, identificação e criação de um brand persona;- Acompanhamento de tendências do mercado de esports e análise de benchmark;- Engajamento com a comunidade, a fim de mantê-la ativa, no twitter, instagram e twitch- Planejamento estratégico de conteúdo, para redes sociais, sobre o universo de CS:GO, Fortnite e LoL;- Suporte na produção de roteiros para vídeos de anúncios de novidades sobre o time;- Criação de relatórios e análise de métricas.

Atuei em uma pesquisa onde houve trabalho de campo, junto ao orientador Mauro Kleiman sobre a Análise da efetividade social das obras de redes de água e esgoto da Nova Holanda, no Complexo de Favelas da Maré, e seus impactos no domínio privado e rotina dos moradores.