Dat Le personal email
- Valid
Dat Le is a Lifecycle Marketing Lead at DFINITY. They possess expertise in powerpoint, social media, brand development, sales, market planning and 18 more skills. They is proficient in English. Colleagues describe them as "Dat and I worked closely on the global launch of Uber Eats Pro (our first Courier loyalty product), as well as many other courier-focused campaigns. He was an incredibly hard worker throughout - pushing the team forward and always making sure we were data-driven in our work. He was my favorite cross functional partner - we spent hours white boarding complex campaign logic and he always brought discipline, creativity and most importantly humor to these exercises. He is a real team player and I can't wait to work with him again in the future.", "I worked with Dat as we were both marketing managers at Uber. Dat is no question one of the most creative and passionate people in the team. Ideas seem to come up to Dat very easily and frequently, besides, Dat is very experienced in social media and viral content production, which made him very efficient in producing engaging and viral contents to our social media channels. Not only creative, Dat is also efficient in what he does by providing data and hypothesis to back up his campaign ideas. Without Dat, Uber Vietnam can never have a soul behind the brand that we have today. He's going to be a great addition to any company that wants to build communities, or create the brand voice, tone, and characteristics that talk directly to customers.", and "It was a delightful experience having had Dat as a colleague: he's smart, capable and personable. He knows exactly how to spot the core of any issue and provide constructive feedbacks. Very creative - he can provide your team with provoking thoughts and great ideas that make your campaign shine. And have I mentioned he has an unbeatable fighting spirit when it comes to adversities? Any team would be lucky to have a team-member like Dat."
-
Lifecycle Marketing LeadDfinityCalifornia, United States -
TravelCareer Break Apr 2024 - Sep 2024Took a career break to go on solo road trips (25+ hikes across 10 national parks), make dinner for friends as their visiting chef (Cioppino is the most requested dish), and go to Burning Man (my first burn).
-
Senior Lifecycle Marketing ManagerAmazon Nov 2023 - Apr 2024Seattle, Wa, Us -
Head Of Product-Led GrowthCopper Banking Apr 2022 - Jul 2023Seattle, Wa, Us -
MentorFirst Round Capital Sep 2022 - May 2023San Francisco, Ca, Us- Acted as an experienced change agent to mentor junior growth/marketing professionals -
Global Growth Marketing LeadBlock Jan 2021 - Apr 2022Oakland, California, Us- Led a cross-functional team to activate new customers by driving activation strategy that engages millions customers in always-on campaigns across multi-channels (email, push notifications, in-app notifications...)- Led the integration of MovableInk to personalize the recommendation experience (new merchants, popular merchants, popular categories, gift cards...) and their loyalty program experience (tiers, points, progress bar...)- Unlocked promotions capabilities by collaborating with Product to integrate TalenOne into Afterpay marketing-tech-stack and established a promotion strategy -
Global Growth Marketing ManagerUber Oct 2018 - Jun 2020San Francisco, California, Us- Pioneered the retention strategy targeting the highest drop-off points in the funnel including idea formulation, customer segmentation, creative production, A/B experimentation, global-scalable solution, and constant optimization… adding annual incremental revenue of $13.5M.- Led the CRM launch strategy and its global expansion playbook for the loyalty program Uber Eats Pro and contributing an annual incremental revenue of $20M with collaboration from Product, Engineer, Ops, Data Science... -
Regional Marketing ManagerUber Jul 2017 - Oct 2018San Francisco, California, Us- Drove storytelling on social (both campaign and always-on) for both Uber Rides and Eats business at scale (across 14 APAC markets) by supporting establishing the first of its kind Social Content team, creating playbooks, leading operational cadence and knowledge sharing - Strategized the go-to-market approach on external social channels: influencers and publishers for #yearwithuber - Established and led the connection between the APAC country teams and the global team - Co-led with APAC CMO as a culture champion to lift up culture spirits, organize Diversity & Inclusion events and nurture learning and development path within One APAC Marketing Organisation -
Marketing ManagerUber Jul 2015 - Jul 2017San Francisco, California, UsJoined as a founding team member and built a team of 7 direct reports to grow Uber from a startup brand to an established brand featured as Top 100 Brands in Vietnam in 2017- Growth marketing: user referral, influencer referral, partnership and field marketing- Product marketing: developed and executed the go-to-market strategies for #uberMOTO, #ubercash payment method (adding 40% annual incremental revenue in Vietnam), upfront pricing…- Brand building: integrated-marketing-campaign #UberToTheMoment, viral content on Mom's day (32,000 shares and reaching 13,000,000), on-demand stunt #UberICECREAM and #UberJOY, guerrilla campaign #UberCHAIR -
Co-Founder, MarketingOctober Bedding Mar 2016 - Jan 2020Ho Chi Minh City, VnJust a direct-to-consumer bed linen company that is built on nights & weekends. Proudly made in Vietnam and LGBT-owned business. -
Country Product LeadSea Feb 2015 - Jul 2015Singapore, Singapore, Sg- Led the Vietnam team of 20+ direct reports (Marketing, Creative, Customer Support and Quality Assurance) to engage with Regional Product team with an ultimate goal to drive for user acquisition and user activeness- Increased Daily Active User to 17% higher within 1 month after Feb 2015 -
Marketing ManagerSea May 2014 - Feb 2015Singapore, Singapore, Sg- Built a team of 5+ direct reports to focus on launching products and drive end-to-end customer journey including acquisition, adoption, engagement, and retention- Growth marketing (retention): demonstrated customer relationship management approach to develop community-bonded activations to grow from within- Product marketing: led go-to-market launch for friend-matching feature, mobile forum feature...- Business development: acquired business partners in co-marketing projects for win-win collaboration -
Management Trainee, MarketingPhilip Morris International Aug 2012 - May 2014Lausanne, Ch- Built well-rounded knowledge about the tobacco industry through stretching assignments in Sales, Field Trade Marketing, Planning and Consumer Engagement- Volunteered to relocate to Hanoi market under Consumer Engagement assignment to lead the Passive Selling Team of 120 headcounts and manage a budget of USD300,000 for exclusivity partnership contracts on Club/Pub/Lounge channel- Led a pilot project, Apprentice Challenge 2014, of USD75,000 budget aiming to create 6,000 words of mouth in 4 months by intern recruitment activations and internship challenge engagement- Awarded the ABCD (Above and Beyond the Call of Duty) within the first year of the program
Dat Le Skills
Dat Le Education Details
-
National University Of SingaporeEconomics -
Harvard Business School Executive EducationLeadership And Strategy Management -
University Of AmsterdamEconomics And Business
Frequently Asked Questions about Dat Le
What company does Dat Le work for?
Dat Le works for Dfinity
What is Dat Le's role at the current company?
Dat Le's current role is Lifecycle Marketing Lead.
What is Dat Le's email address?
Dat Le's email address is le****@****hoo.com
What schools did Dat Le attend?
Dat Le attended National University Of Singapore, Harvard Business School Executive Education, University Of Amsterdam.
What are some of Dat Le's interests?
Dat Le has interest in Human Rights, Education.
What skills is Dat Le known for?
Dat Le has skills like Powerpoint, Social Media, Brand Development, Sales, Market Planning, Start Ups, Market Research, Digital Marketing, Advertising, Integrated Marketing, Customer Relationship Management, Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial