Leticia Peuser Email & Phone Number

Argentina

California, United States

Throughout my experience, I have had the opportunity to contribute to the growth and success of Tastemade.com, a platform dedicated to sharing culinary and travel experiences. As a product and UX/UI designer, I approached my work with a focus on creating meaningful user experiences.One of my key contributions was the development of a scalable and user-friendly Design System that effectively met the requirements of the Dev team. This system served as a solid foundation for consistent and efficient design implementation.I also had the privilege of leading the redesign of the platform and website, keeping a strong focus on aligning with business goals and meeting the needs of users. This involved research activities such as user testing, interviews, surveys, card sorting exercises, and A/B testing on Google Optimize. By incorporating user feedback and insights, we optimized the user experience and improved overall satisfaction.To enhance usability, I revamped the information architecture, creating a narrative-driven user experience that made it effortless for users to access relevant information. This redesign resulted in a more intuitive and valuable product, leading to an increase in recurring users.In my pursuit of excellence, I implemented a data-driven Design Process, leveraging analytics tools such as FullStory and Tableau. By analyzing user behavior and feedback, I gained valuable insights that informed our design strategies and decision-making process.

At Toptal, I have gained invaluable experience in creating innovative solutions for a wide range of projects, spanning from Sass products to startups and established companies. In my role, I have had the opportunity to provide consulting services on UX, as well as develop solutions from scratch, depending on the needs of each client.Throughout my experience, I have had the privilege of creating research plans and implementing strategic design processes that have made a significant impact. By leveraging my expertise, I have worked closely with businesses to empower them in making informed decisions based on user insights and data-driven strategies. This collaborative approach has not only resulted in the development of effective and impactful solutions but has also played a key role in facilitating business growth and success.Alongside my project work, I embraced the opportunity to serve as a mentor within the Toptal network. This role enabled me to share my knowledge and expertise with other professionals, guiding and supporting them in their journey of professional growth and development. It has been an incredibly rewarding experience, as I have had the privilege of contributing to the growth and success of the design community through mentorship.Throughout my experience at Toptal, I have maintained a strong track record of adapting to diverse project requirements and consistently delivering exceptional results. Whether engaged in consultancy or end-to-end solution development, my focus has always been on creating user-centric experiences. I am deeply passionate about staying up-to-date with the latest industry trends, as I believe it is crucial to driving the success of the projects I undertake.

Brazil

During my experience on Rocket.chat, a platform known for its open-source and SASS product.I had the opportunity to drive impactful changes as a leader. One of my achievements was introducing a new design process that valued and leveraged the unique skills, strengths, and interests of each team member. This approach fostered a strong synergy among the Product, Design, and Development teams.In addition, I played a key role in elevating the visibility of the UX team within the company. Through effective communication and collaboration, we emphasized the significance of user experience and its contribution to overall business success. This effort resulted in a deeper appreciation for UX principles and their integration throughout the organization.Furthermore, I took on the responsibility of leading the recruitment process for various UX positions. This involved conducting interviews, establishing a comprehensive selection process, and providing valuable feedback to candidates. By meticulously selecting exceptional talent that aligned with our team's objectives and values, we strengthened our workforce.

California, United States

During my time as a Front-end Developer and UX/UI designer, I had the opportunity to contribute to several impactful projects. One of my notable accomplishments was designing the initial version of the website and assisting with the coding process. I placed a strong emphasis on ensuring the website's responsiveness and accessibility, making it user-friendly for a wide range of users.Another significant achievement was designing and developing a complete app for Snapchat Mini, specifically the Tastemade Do It app. In addition to the app development, I also had the privilege of creating a fresh logo and brand identity, aligning it with the unique vision and values of the project.Furthermore, I had the pleasure of using my creative skills to design engaging illustrations for Snapchat. These illustrations served as attractive rewards and captivating backgrounds, enhancing the overall user experience and adding a touch of fun and excitement to the platform.I am truly grateful for the opportunities I had to contribute to these projects and for the chance to combine my passion for design and development in a meaningful way.

California, United States

During my time at Prediktive, I had the privilege of contributing to the development of the job platform's user experience and interface. This involved designing a seamless and user-friendly experience for developers and companies alike. I also had the opportunity to shape the brand designs, ensuring consistency and reflecting the company's values. It was a fulfilling experience collaborating with stakeholders and fostering a collaborative environment within the team.

Orange County, California Area

At Tutornerd, I had the incredible opportunity to create the entire UX/UI design and develop the front end of their online and in-person tutoring platform. Tutornerd offers a robust platform that caters to students, tutors, and administrators alike.Through this platform, users can seamlessly attend online lessons using the dedicated lesson space. They also have their own profiles and access to a social network with features such as instant messaging, ratings, and a comprehensive view of past and future lessons.My involvement in this amazing project encompassed the UX/UI design and front end development, where I meticulously crafted the sitemap, wireframes, mockups, and implemented them using HTML and JavaScript. Ensuring a seamless and intuitive experience on mobile devices was of utmost importance to me.

United States

At Plug.dj, I had the privilege of being involved in the UX/UI redesign and front-end development of their music platform. Plug.dj offers a unique space where users can create rooms for collaborative DJing, curate playlists, engage in room chats, and personalize their profiles with animated avatars.My role encompassed the entire process, from designing the sitemap, wireframes, and mockups to creating a seamless workflow using tools like InVision. With a strong emphasis on mobile view, I ensured that the platform provided an optimal user experience across devices. To bring the designs to life, I utilized HTML, SASS, Handlebars, and JavaScript.Throughout the project, we employed effective project management practices using Jira. This allowed us to efficiently plan and execute different features using techniques such as planning poker for accurate sizing. The development process was facilitated by utilizing GIT for version control.In addition to the UX/UI redesign and front-end development, I also took charge of various creative tasks. This included designing social media posts, creating email templates with responsive HTML, and conducting analytics analysis. To further optimize the platform's performance, we conducted A/B testing using Google Optimize, allowing us to make data-driven decisions and refine the user experience.Working on Plug.dj was an exciting endeavor, as I was able to contribute to the transformation of a music platform that fosters collaboration and personal expression. By combining my expertise in UX/UI design, front-end development, and creative tasks, I strived to enhance the overall user experience and ensure a seamless and engaging platform for music lovers.

My role encompassed a wide range of responsibilities, including brand projects, website development, design systems, and front-end coding. My primary focus has been on creating visually appealing and user-friendly designs that offer a seamless user experience. I have always taken great pride in my collaborative approach and meticulous attention to detail, ensuring that every solution I deliver aligns perfectly with the objectives of the organizations I have worked with. To stay ahead of the curve, I actively keep myself updated with the latest industry trends, leveraging the newest tools and techniques to create innovative and impactful designs.

Dubai, United Arab Emirates

During my tenure at Lowe Mena, a leading design company based in Dubai, I had the privilege of being involved in the UX/UI redesign and front-end development of various projects.Lowe Mena is renowned for its innovative and cutting-edge design solutions, serving clients across diverse industries. Working within this dynamic and forward-thinking environment, I gained invaluable experience in designing user-centric interfaces and implementing efficient front-end solutions.Collaborating with a talented team of designers and developers at Lowe Mena, I had the opportunity to contribute to the creation of visually stunning and highly functional websites. Our focus on delivering exceptional user experiences helped our clients establish a strong online presence and engage their target audiences effectively.By combining my expertise in design principles, user experience, and front-end coding, I played a vital role in ensuring that our projects aligned with industry standards and best practices. I am proud to have been part of Lowe Mena's commitment to delivering top-notch design solutions to clients in Dubai and beyond.

Inclusive Design For Digital Platform (Accessibility), Ux/Ui Design

Seniority Ux, Ux/Ui Design

Ux Writing, Ux/Ui Design