Director Of Operations And Marketing
CurrentOrganize and oversee the daily logistics and ensure business is well-coordinated and productive by managing processes and evaluating metrics, considering barriers and expected outcomes. Provide strategic support for the business development, marketing and client management. Define strategy for all marketing channels and oversee associated budgets, as well as identify and implement innovative tactics to build our brand and online presence while improving lead conversion and SEO strategies. •… Show more Organize and oversee the daily logistics and ensure business is well-coordinated and productive by managing processes and evaluating metrics, considering barriers and expected outcomes. Provide strategic support for the business development, marketing and client management. Define strategy for all marketing channels and oversee associated budgets, as well as identify and implement innovative tactics to build our brand and online presence while improving lead conversion and SEO strategies. • Modernize and improve operational procedures to increase efficiency and profitability while tightly controlling costs such as labor and preventing waste• Devise new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth• Establish clear priorities and production quality standards• Ensure projects are completed according to approved time, quality and cost estimates• Conduct continuous evaluations of market trends to stay current on consumer and competitor changes• Developed and implemented marketing and communications plans• Assessed and strengthened client digital presence, including rewriting website copy, authoring posts and updating social media platforms• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs• Consult with product development teams to enhance products based on customer data• Successfully launched offline and online consumer targeting and marketing strategy • Strengthen marketing programs to capture new business and take advantage of changing trends in client markets• Develop metrics and measured success in order to further penetrate marketplace Show less