Letitia Lam Email & Phone Number

Glasgow, Scotland, United Kingdom

Within the Brand, Audience and Digital team, I manage and create content for Scottish Ballet's social media and website articles. As Scotland’s national dance company, a big part of my role is to ensure our communications represent our mission to inspire on stage and beyond.

I help clients coordinate and implement their marketing strategies. By creating content for a range of channels including social media, events, emails, and websites, I ensure that what they are spending their time and money on is right for their business and what they want to achieve. More importantly, I help to make things happen. For me, marketing isn't just about selling your services. It's about taking what makes you and your business truly special, then making it clear and enticing… Show more I help clients coordinate and implement their marketing strategies. By creating content for a range of channels including social media, events, emails, and websites, I ensure that what they are spending their time and money on is right for their business and what they want to achieve. More importantly, I help to make things happen. For me, marketing isn't just about selling your services. It's about taking what makes you and your business truly special, then making it clear and enticing so that people WANT to listen.I have the pleasure of working with clients including: Anderson & Edwards | Tax & AccountancyGlobalTax | Corporate Tax AdvisoryWorking Capital Forum Europe | Supply Chain Finance & Treasury eventsBacklit Films | Food & Drink VideographyEssence of Harris | Global fragrance company born from Isle of HarrisLet's see if we can work together ➡ www.letitialam.com Show less

I was promoted into the PM role after showcasing a strong ability to build rapport with clients and manage specialists within our team. I played a key part in our senior management team, taking the lead on process and operational improvements within the agency, as well as project finances, to make sure we were delivering on time, on budget and to a high client standard. Working with designers, UX developers, videographers and copywriters, projects managed include:- Branding… Show more I was promoted into the PM role after showcasing a strong ability to build rapport with clients and manage specialists within our team. I played a key part in our senior management team, taking the lead on process and operational improvements within the agency, as well as project finances, to make sure we were delivering on time, on budget and to a high client standard. Working with designers, UX developers, videographers and copywriters, projects managed include:- Branding - TV ads- Website developments- Overall client accounts- Commercial video content - Events Show less

Edinburgh, Scotland, United Kingdom

Proud driver of Outlaw Social's very own go-to-market strategy and digital outreach. This led to the agency being in a prime position to pivot from being a deliverable agency, to a longer-term branding agency for our clients - Outlaw Social > Outlaw Creative.Key skills included:- Developing a brand's tone of voice- Website copywriting- Social media management- Brand proposals - Article copywriting- Graphic creations- Email campaign management

Glasgow, United Kingdom

I was the first inhouse marketing and events manager at the now multi-award winning financial planning firm Murphy Wealth. As part of the leadership team, I took on brand management and drove campaign strategies, growing the Scottish brand into one of the key industry leaders nationally in the short space of a year. I have been one of the main voices and faces of the firm representing Murphy Wealth externally in networking, community activities and panel events - an aspect I thoroughly… Show more I was the first inhouse marketing and events manager at the now multi-award winning financial planning firm Murphy Wealth. As part of the leadership team, I took on brand management and drove campaign strategies, growing the Scottish brand into one of the key industry leaders nationally in the short space of a year. I have been one of the main voices and faces of the firm representing Murphy Wealth externally in networking, community activities and panel events - an aspect I thoroughly enjoyed. Working closely with the CEO and Board, I managed budgets to host our own inhouse events leading to increased exposure in front of clients, partners and leads. I supported the sales team in their business development activity and the Board in the development and launch of new service propositions including life planning and behavioural insights. The execution of these alongside the social profiling of our advisers and overall team has led to Murphy Wealth being one of the most recognised in its industry. Proud to have been awarded Growth Adviser of the Year, Small Advice of the Year and Next Generation Advice Firm as a result of the award submissions I made during my time at the firm to communicate the impact we collectively achieved to date.Other responsibilities in this fast-paced medium-sized company included: - Being a key voice in digitalising processes and building lead automation journeys - Content creation and customising strategies for our clients - Identifying and liaising with key partners and nurturing community relationships.- Contributing greatly to build an extremely enjoyable workplace that is forward-thinking and keen to support the next generation Show less

Japan & Hong Kong

I took a career break to dedicate myself to volunteering at the non-governmental organisation (NGO) Shumei. As a NGO focused on targeting global sustainable development goals, projects included:- Raising awareness of environmental and harvesting issues through the use of Shumei's Natural Agriculture farming method- External representation at events, including the Hong Kong Wine & Spirits Festival. Drawing the gap between Hong Kong and international stakeholders closer. Built greater… Show more I took a career break to dedicate myself to volunteering at the non-governmental organisation (NGO) Shumei. As a NGO focused on targeting global sustainable development goals, projects included:- Raising awareness of environmental and harvesting issues through the use of Shumei's Natural Agriculture farming method- External representation at events, including the Hong Kong Wine & Spirits Festival. Drawing the gap between Hong Kong and international stakeholders closer. Built greater understanding of social, environmental issues on a commercial level.- Leading language exchange sessions with students at the Miho Institute of Aesthetics College, Japan- Developing partner relationships and contributing to the community development of 2011 tsunami affected areas in Iwate, JapanI maintain an active involvement with the organisation on a voluntary basis following my return to the UK. Show less

Glasgow, United Kingdom

- Facilitated projects across retail, business & premier banking, focused on devising customer solutions to increase NPS, digital banking and customer usage of online/in-app features. - Identified opportunities to help customers maximise the use of self-service features in a personalised way, effectively minimising call wait time- Redesigned client journeys impacted by strategic team location change. Detailed understanding of client needs, concerns, and frustrations resulted in minimum… Show more - Facilitated projects across retail, business & premier banking, focused on devising customer solutions to increase NPS, digital banking and customer usage of online/in-app features. - Identified opportunities to help customers maximise the use of self-service features in a personalised way, effectively minimising call wait time- Redesigned client journeys impacted by strategic team location change. Detailed understanding of client needs, concerns, and frustrations resulted in minimum impact of client servicing following high profile restructure. Show less

As part of the company's Diversity and Inclusion agenda, "Emerge" was the first network of its kind at Barclays. Formed in 2015 to connect and develop new professionals in Barclays, and enable them to positively influence the organisation. - Led this Scotland's regional network to devise strategic solutions in maximising engagement and input from junior colleagues. - Co-founder and project lead of the first Reverse Mentoring Programme at Barclays, enabling senior leaders at Barclays… Show more As part of the company's Diversity and Inclusion agenda, "Emerge" was the first network of its kind at Barclays. Formed in 2015 to connect and develop new professionals in Barclays, and enable them to positively influence the organisation. - Led this Scotland's regional network to devise strategic solutions in maximising engagement and input from junior colleagues. - Co-founder and project lead of the first Reverse Mentoring Programme at Barclays, enabling senior leaders at Barclays to be mentored by junior colleagues.- Following a successful pilot programme with colleagues partaking globally, 800 colleagues registered as participants within 3 months, including members of the Group Executive Committee.- Led a global team and increased engagement across the firm's global footprint, leaving a legacy that began plans to expand and grow uptake across UK, US and APAC. Show less

Glasgow, United Kingdom

With the aim of growing future leaders, the 18-month programme is dedicated to providing graduates with the opportunity to experience and develop through various areas of the bank, and several professional training programs. These include chartered qualifications such as the Investment Operations Certificate (IOC). First rotation: Chief Operating Office for Investment Banking (August'14 - May'15)- Refined a project reporting role and made 0.5 FTE headcount reduction through LEAN… Show more With the aim of growing future leaders, the 18-month programme is dedicated to providing graduates with the opportunity to experience and develop through various areas of the bank, and several professional training programs. These include chartered qualifications such as the Investment Operations Certificate (IOC). First rotation: Chief Operating Office for Investment Banking (August'14 - May'15)- Refined a project reporting role and made 0.5 FTE headcount reduction through LEAN methods including waste removal and streamlining process with existing avenues of reporting.- Gained the skills and knowledge behind project planning and implementing governance to ensure monthly goals were met through reporting- Developed the ability to lead difficult conversations by challenging project plans vs. actual delivery.Second Rotation: Derivatives Confirmations (May'15 - Current, following completion of programme)- Responsible for Credit drafting and DTCC client issues, with an aim to ensure all trades are delivered in a timely manner by regulatory standards. - Drove process efficiencies to deliver competitive results and high-quality client service amongst industry standards. - Designed governance and controls within the team to mitigate risks and ensure timely escalations. - Built a collaborative culture to enhance firm's reputable brand and service quality amidst tight deadlines. Show less

Glasgow, United Kingdom

- Event Creation team member responsible for Europe and Middle East Asian (EMEA) markets.- First stage of Corporate actions within the department to ensure agent and market information were accurately carried forward to internal/external clients retrospectively- Ensured detailed analysis of figures and deadlines are met without fail whilst providing an outstanding degree of service. - Integrated and cross trained with the US team to enhance coverage and knowledge of global markets… Show more - Event Creation team member responsible for Europe and Middle East Asian (EMEA) markets.- First stage of Corporate actions within the department to ensure agent and market information were accurately carried forward to internal/external clients retrospectively- Ensured detailed analysis of figures and deadlines are met without fail whilst providing an outstanding degree of service. - Integrated and cross trained with the US team to enhance coverage and knowledge of global markets as well as increase the overall Event Creation team's efficiency. - Developed new process improvements upon the migration and training in London to encourage productive changes within the new team. Show less

Glasgow, United Kingdom

- Planned the company's upcoming product launch expected before Christmas 2013. - Mapped out the production cycle from start to finish in the form of Gant charts and utilised critical path analysis- Namely responsible for fully analysing and conducting market research and financial product funding e.g. crowd funding

New York

- Analysed operational processes within the firm and devised solutions to resolve problem areas which significantly saved costs- Gained transferable insight and knowledge of operations on a global basis across the bank- Main point of contact for the assigned operational project and held senior leaders accountable for delivery- Produced Business Requirement Documents to bring projects into practicality whilst also creating client statement templates

Scotland

- Participated in the process of trying to 'fuel and spark Scotland's potential' by bringing back skills and experiences from my internship with Barclays to Scotland - As a Saltire Scholar Supporter, helped to guide and support upcoming Scholars due to start their internships through knowledge-share and mentoring

Glasgow

(SIFE is currently known as ENACTUS)- First line of contact to the Business Advisory Board Directors supporting our SIFE team, updating them on progression of projects and reaching out for guidance when appropriate. - Organised Board Advisory Meetings aiming to enhance team potential and project results. - Enthusiastically promoted SIFE and the university team's projects to encourage significant involvement of more students.

Glasgow

- Managed a team of students to promote the culture of Hong Kong to a diverse audience.- Planned events aimed to unite members and recruit new members. - Built networks with other societies & collaborated to host event catering up to 100 people.

Glasgow, United Kingdom

- Directed the team financially, ensuring financial targets were met and spending was within budgets. - Regulated accounts and worked closely with MD. - Contributed significantly to the school team's business idea and working collectively to produce sufficient profit from selling self-made products.

Cisi Level 3 Certificate In Investment Operations, Investments And Securities

Ba Hons, Business Enterprise, Hunter Centre Of Entrepreneurship

Activities and Societies: President of Strathclyde Hong Kong Society, Corporate Relations Executive of SIFE Strathclyde, Welcome Team 2.0.

Education record