I have a solid experience in the development functions of marketing and business strategies that has allowed me to grow the profits of the companies for which I have worked, thanks to the creation of new business opportunities and the intelligent management of human resources entrusted to me.For 15 years I have been managing micro and macro teams of up to 10 people.As Sales & Marketing Director I was responsible for the growth of the businessthrough the management and organization of activities such as: creation of new commercial projects epromotions, strategy and analysis of market opportunities, sales forecasts, strategic planmarketing with the definition of specific KPIs; prospecting and lead generation activities.Customer satisfaction is the key to our economic success.The focus of my external and internal marketing strategy is to treat my collaborators in the same way as prospects and customers, analyzing needs and needs and finding solutions to create well-being and interaction between them aimed at increasing sales and turnover of the Company.Since 2018 I have been working mainly in Agile mode and this forced me to redesign theways to build an effective employee experience with my collaborators.I have developed an empathic leadership model since 2012, which has made my teams protagonists of commercial and marketing strategies, and has allowed me to increase the customer base of the companies for which I have worked by 70%.The engagement of my collaborators, digital sales & marketing training, the promotion ofcorporate culture and employer branding have been proposed and developed by me with a view toenhancement of the Company's brand reputation and enhancement of performance andcompetitiveness of this on the market.My professional experiences have also allowed me to refine my business skills& Digital Development:- pricing strategies able to meet the company's objectives- mobile platforms and Analytics tools;- development of the economic offer;- identification of potential partnerships, customers and markets;- management of business intelligence on customers and competitors.A year of experience in the United States has allowed me to implement the English language, to hone my leadership, management and corporate event planning skills and to learn how to usestate-of-the-art business software for managing online services.