Founder
Organic Circle Limited
London, United Kingdom
Launched and nurtured an organic food and drink supply service, catering to HORECA in and around London, selling the business in 2010.Engaged with a homeless charity to collect food surpluses from customers to give to the homeless.Generated £100,000 in revenue with 60 outlets and 18 different product ranges and boosting gross profit margin from 26% in year 1 to 38% in year 2.Constructed a sales pipeline for stockists maximising margins.Approved product visibility, menu listing, and staff training of product promotions, schedule, and pricing.Cultivated relationships with customers, ensuring stockists had the correct stock levels, were up to date with promotional activity, and used relevant point of sales material and accounts.Agreed credit terms, promotion schedule, marketing activity, sourcing new products, attended food fairs, networked, and cultivated trade and industry relationships to expand the portfolio.Introduced a unique delivery system using an LPG powered van and an electric- powered car, resulting in promoting the company’s green credentials, and a 50% annual cost savings on fuel, a £6,000 cost saving in congestion charge and road tax exemption.Marketed the business as an ethical player by teaming up with a London charity that feeds the homeless, encouraging customers to donate excess food to the charity.