Amy Lynn Horton Email & Phone Number

Colorado Springs, Co, Us

Remote

• Establish the look and feel for brands across several layouts including website, mobile, social, print, and Microsoft applications (Word & PPT).• Create brand guidelines to reinforce brand voice and style for both creative and client teams.• Design user-centered interaction models and work within wireframes to develop strategic screen mockups.• Design logos, icons and infographics.• Collaborate with front end developers, marketing, content and other professionals to create… Show more • Establish the look and feel for brands across several layouts including website, mobile, social, print, and Microsoft applications (Word & PPT).• Create brand guidelines to reinforce brand voice and style for both creative and client teams.• Design user-centered interaction models and work within wireframes to develop strategic screen mockups.• Design logos, icons and infographics.• Collaborate with front end developers, marketing, content and other professionals to create media. Show less

Remote

• Lead brand identity and campaign development, creating strategic design concepts to final art for both digital and print media.• Design packaging for beauty, pet, sports, medical, and natural health products.• Produce production files for print - ensuring accuracy of colors, resolution, spell check, and overall customer specifications. • Design layouts for website, email, presentations, and product catalogues while leveraging brand standards.• Produce 3D renders of product… Show more • Lead brand identity and campaign development, creating strategic design concepts to final art for both digital and print media.• Design packaging for beauty, pet, sports, medical, and natural health products.• Produce production files for print - ensuring accuracy of colors, resolution, spell check, and overall customer specifications. • Design layouts for website, email, presentations, and product catalogues while leveraging brand standards.• Produce 3D renders of product concepts.• Art direct collateral elements for sales team.• Partner with corporate team to create project timelines and design strategy for assigned resources.• Assist in copy writing for all sales collateral, packaging design, website, and social activations.• Research art and industry trends to maintain a fresh perspective and diversify creative ideation.• Maintain art asset organization system for the most efficient and seamless work environment. Show less

Colorado Springs, Colorado Area

Chicago, Il

Designed strategic visual concepts for Beam Suntory brands from large- to small-scale projects for the following marketing channels: Packaging, ATL, BTL, Web, and Social. Worked with creative directors to develop ideas per brief while creating storytelling presentations. Lead the art direction on won business working with associate creative directors, copy writers, photographers, stylists, and production artists. Took lead on graphic design and other illustrative graphic needs per… Show more Designed strategic visual concepts for Beam Suntory brands from large- to small-scale projects for the following marketing channels: Packaging, ATL, BTL, Web, and Social. Worked with creative directors to develop ideas per brief while creating storytelling presentations. Lead the art direction on won business working with associate creative directors, copy writers, photographers, stylists, and production artists. Took lead on graphic design and other illustrative graphic needs per project.Organized team budgeted outings that inspired curiosity as well as curated team camaraderie. Hosted team at Chicago art museums, trendy cocktail bars, art workshops, The Bourbon Chase, etc. Show less

Deerfield, Il

Developed new business pitches with account directors, strategy planners and creative teams for RFPs and continued business for the Beam Suntory marketing teams. Managed client communications from camaraderie occasions to discrepancies as well as brand budgets to keep all teams on track.Researched industry trends and TTB reports to create quarterly presentations that were inspirational and informative for all teams.Lead and executed the development of an in-house photography… Show more Developed new business pitches with account directors, strategy planners and creative teams for RFPs and continued business for the Beam Suntory marketing teams. Managed client communications from camaraderie occasions to discrepancies as well as brand budgets to keep all teams on track.Researched industry trends and TTB reports to create quarterly presentations that were inspirational and informative for all teams.Lead and executed the development of an in-house photography studio for Beam Suntory in an effort to create cost efficiencies for art licenses as well as designed best-in-class photography content per brand for social, web, and print. I collaborated with creatives to build this new art service for the corporation while catapulting my career into art direction and graphic design through photography studio projects in tandem with earning my Certificate in Fine Arts for Graphic Design at the School of the Art Institute of Chicago. Show less

Assisted sales managers in day-to-day account management of advertising media partners and radio time purchases. Duties included budget management; discrepancy reviews and managing their corresponding make goods; liaison to regional radio stations; and oversaw brand activations in specific regions to promote branded/promotional events and website takeovers. Assisted media partners in developing brand activations per the brands creative campaign and media schedule.

Assisted director of photography in project management from developing photoshoot schedules for projects, final retouching of photos to the delivery of the final service including printed pieces and/or web files. Scouted locations, prepared equipment, and sourced materials prior to photoshoots. On days of photoshoots, assisted in artistic direction of projects as well as lighting and time management. Retouched files and worked closely with commercial print companies for large sign and custom… Show more Assisted director of photography in project management from developing photoshoot schedules for projects, final retouching of photos to the delivery of the final service including printed pieces and/or web files. Scouted locations, prepared equipment, and sourced materials prior to photoshoots. On days of photoshoots, assisted in artistic direction of projects as well as lighting and time management. Retouched files and worked closely with commercial print companies for large sign and custom printed pieces. Traveled for on-location photoshoots as well as photography trade shows. Show less

Chicago, Il

Explored, learned and partook in day-to-day duties across all advertising roles from account, creative, production and media for the Heinz and Keybank accounts. Tasked to assist each department per month to understand the responsibilities per person’s role, their challenges and thrills of the job while taking on business duties. Participated in executing gorilla tactics for the creative team, and helped prepare an RFP pitch for the Porsche account which the team won. Created a final report… Show more Explored, learned and partook in day-to-day duties across all advertising roles from account, creative, production and media for the Heinz and Keybank accounts. Tasked to assist each department per month to understand the responsibilities per person’s role, their challenges and thrills of the job while taking on business duties. Participated in executing gorilla tactics for the creative team, and helped prepare an RFP pitch for the Porsche account which the team won. Created a final report recommending new business opportunities for both Heinz and Keybank brands to the C-K teams to finalize my internship for college credit. Show less

Certificate, Graphic Design

Bachelors Of Science Degree, Advertising

Activities and Societies: Delta Delta Delta Sorority, American Advertising Federation, National Student Advertising Competition, Pi Eta.

Education record