Le Tran Email & Phone Number

Seattle, Wa, Us

As the Head of Product Marketing at AWS, I lead a high-performing team responsible for driving awareness, engagement, and adoption across the following strategic portfolios:• AWS Support: Providing 24/7 technical support, architectural guidance, and operational best practices to help customers successfully navigate the cloud.• AWS Managed Services: Offering fully managed cloud infrastructure and application services to improve operational resilience, reduce overhead, and enhance security and compliance through AWS’ deep expertise.• AWS Professional Services: Delivering strategic advisory services, solution implementation, and operational expertise to help organizations accelerate their cloud transformation. • AWS Security Solutions: Helping customers establish comprehensive security programs such as risk assessments, compliance services, incident response support, and more.• AWS Training & Certification: Upskilling developers, engineers, and business leaders with the cloud skills and credentials needed to drive innovation.Key focus areas:• Customer-centric marketing strategy, positioning, and marketing plans• Driving awareness, engagement, and adoption for product portfolios• Leading a talented team of product marketers to execute against goals• Leveraging customer insights to craft compelling value propositions and messaging• Driving marketing integrations across AWS on strategic initiatives, e.g., AI/ML/generative AI, modernization & migration, and security

San Jose, Ca, Us

As a marketing consultant at PayPal, I excelled in product marketing, go-to-market strategy, engagement marketing, and acquisition marketing across the SMB customer segment. With extensive knowledge of the SMB space from 14 research studies, 10 seasonal marketing campaigns, and 2 small business contests, I’ve collaborated closely with SMB customers to enhance their businesses.✓ Forged a new "outside-in" approach to understanding SMB pain points through 160+ customer interviews and distilling insights into the top 10 global SMB global customer challenges.✓ Positioned PayPal as an SMB thought leader and business partner by launching the first PayPal small business contest, surpassing all engagement goals.✓ Generated 17% revenue growth through the pilot of a demand generation program -- tested and optimized content, offers, sales enablement, and process design.✓ Streamlined processes for webpage prioritization, customer research, campaign development, and co-marketing to drive operational efficiency.

Palo Alto, Ca, Us

I was responsible for the category growth of personal computing products for Large Enterprise customers in the mass and home shopping channels, and alignment of our team on the channel strategy. I managed the account portfolio, pricing strategies, and promotional planning to reach revenue, margin, and share goals. I partnered with internal teams to develop the right product and pricing proposals, supply chain models, and product designs to meet customer demand. This role involved complex negotiations, executive level sales, and significant partner relationships. ✓ Converted Wal-Mart into a profitable account while still maintaining #1 account market share.✓ Won $135M Black Friday business at Wal-Mart with significant improvements in margin. ✓ Won QVC's $60M Black Friday business for the first time in HP's history.

Palo Alto, Ca, Us

I developed marketing strategy, integrated marketing campaigns, and promotions for strategic initiatives within the Americas region. I utilized advertising, events, social media, public relations, direct mail, web, in-store merchandising, and sales training to target the buyer journey.✓ Launched HP's new PC brand ENVY with best-in-class marketing plan.✓ Partnered with Warner Bros. on a co-marketing campaign to uniquely target female users.✓ Oversaw a 3-person team to develop sales promotions and solution bundles.

Milpitas, Ca, Us

I was the product marketing and go-to-market authority for SanDisk MP3 players within the Americas region. I created go-to-market plans encompassing pricing, product positioning, marketing and media messages, promotions, and sales strategies. Retail partnerships, pricing strategies, in-store merchandising, and solution bundling were critical success factors in this highly competitive space. I represented SanDisk at CES, press tours, and other events.✓ Achieved #2 market share against heavy competition from Samsung, Sony, and Microsoft.✓ Generated $70 million sales with the launch of a portfolio of SanDisk MP3 players.✓ Developed the first memory card promotion with embedded music at SanDisk.

Brisbane, California, Us

Monster is a small, privately held company known mostly for its audio cables at the time. It is run by the founder and functions like a startup. I was the category champion and product manager for Apple and MP3 player accessories. ✓ Formalized and fostered a new product ideation and new product development process. ✓ Doubled the number of product lines and increased revenue by 50%.✓ Managed entire Apple relationship on contracts, licensing, and product development.

San Jose, California, Us

I led new product development, roadmap planning, portfolio and P&L management for digital imaging products. This role emphasized new product innovations, value proposition and product positioning work, market entry/segmentation/sizing analysis, and strategic marketing plans. ✓ Promoted after a year to lead all new products within the business unit, supervising 1 PM.✓ Claimed #1 worldwide market share for the ClickSmart webcam product line.✓ Contributed $20M sales with a market entry strategy into the digital camera market.

San Jose, California, Us

Master Of Business Administration (M.B.A.)

Certificate In Intensive Mandarin Chinese Language Program

Bachelor'S Degree, Business Administration