Leticia Gomez Email & Phone Number

Consulting and advisory services to develop marketing and communication plans, as well as branding strategies.Digital Marketing: Support in designing, developing, implementing, optimizing, managing, monitoring, and reporting digital campaigns.Human Capital: Support in creating job descriptions, searching for candidates, and conducting candidate screening.

Responsible for sourcing, attracting, interviewing, screening and recommending the best match candidates according to the opened positions.

Buenos Aires

• Responsible for marketing strategy, including product design and value proposition, pricing, and communication plan, with a strong focus on the digital experience.• Responsible for the creative strategy of the loyalty program.• Business relationship management, networking, and negotiation with strategic partners such as insurance companies and service suppliers.• Project management for the development of new products and synergy between business areas.• Market analysis, benchmarking.• Development of the digital channel & customer experience. Analytics & Reporting.• Training and guidance on products, scripts, and quality standards for new team members.• Responsible for marketing recruiting processes. In charge of sourcing and screening candidates as well as testing their language skills to make sure they meet the job requirements. Resume Analysis in Online Recruiting platforms (including LinkedIn profiles) and subsequent phone screening for Marketing, Sales and Data Intelligence open positions.• Marketing analyst direct report. Focus on coaching, leading and giving-receiving feedback to support and foster her professional career.

Argentina

• Account Executive for American Express, Zurich, La Meridional, Chubb and MetLife.• Responsible of customer loyalty program within the co-brand Amex-Zurich.• Database mining, management and organization for performance analysis.• Work order (brief) input and full life cycle follow-up, for advertisement elements such as Email Marketing, Flyers, Scripts, Inserts, Facebook Posts, web content, among others.• Resume Analysis, sourcing and screening process for inbound - outbound sales calls.

• Search Engine Marketing: in charge of campaigns such as Google Adwords, Ad Networks and other massive online media search engines.•Responsible of end to end Ad Campaigns strategy, including planning, optimization and follow-up.• Web functionality and usability and general campaign performance report production, analysis and presentation (Google Analytics)• Progress Reporting• Content development: design and web site writing, banners and text ads.• Community comments and content follow-up and comment reports within the assigned accounts (social networks and specialized tourism sites)• Resume Analysis, sourcing and screening process for new team members in the Digital Marketing department. Reported directly to the HR Director.

• Sales Department Management.• Organizing and managing the Commercial Manager’s and other Sales Executives’ agenda.• Meeting and Business Trip organization (nationwide and abroad)• Business leads generation and acquisition of new potential customers.• Budget estimations and follow up.

From a very young age, I discovered a passion for art, communication, and design. This drive led me to pursue a professional career in Advertising and to explore my own abilities by undertaking an independent Graphic Design project:• Creation of digital and printed originals.• Designs for print in printing press, digital tweaks (Photoshop and Illustrator), compilation and typing services.

• Customer care, technical support and sales.• Assistant to the Sales Manager, handling the sales team's schedule.• Generating leads and new clients, creating business opportunities. • Preparing and tracking budgets.• Managing the printing company's e-commerce platform.• Database management and organization.• Graphic Material (laser prints, plotters, banners, copies, etc.) design and manipulation to make sure it met client expectations and that it reached the targeted professional standard.• Client loyalty projects.• Responsible for several telemarketing, data entry and mystery shopper tasks.• Responsible for cash management, collections, and administrative tasks.

Bachelors Degree In Advertising, University Of Business And Social Sciences

Bachelor, Arts In Letters