Manager, Marketing Analytics & Insights
Current-Leverage media mix models to recommend AOP and LTP of over $300 Million in paid media spend for Disneyland, Disneyworld, Aulani, Disney Cruise Line, and AbD businesses -Optimize marketing/media results through leveraging advanced analytics tools and testing-Work closely with partners building media mix models, tracking key indicators of marketing, media, and business performance, and frame recommendations for leadership-Lead and mentor a high performing team of data analysts Incorporate into account various 1st and 3rd party inputs from Consumer Insights, media performance, and industry trends to make paid media spend volume and strategy recommendations-Develop key performance metrics for marketing channels, tying marketing to business performance
