Lety Gomez Email & Phone Number

Scottsdale, AZ, US

Remote

• Manage the RFP process for assigned client accounts.
• Curate media plans to achieve client objectives, KPIs, and reach desired audiences.
• Communicate, advise, and field questions from clients regarding digital media specs, 3rd party vendor tags, research studies, etc.
• Partner with Account Management and Ad Ops to seamlessly transition campaigns from pre- to post- sales.
• Create sales materials including case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients.

• Developed media plans, proposal decks, and targeting slides for RFPs.
• Accurately filled out and maintained Salesforce.
• Curated targeting lists that align with the brand's intended audiences.
• Created training docs to assist new hires understand the RFP process of a Strategist

Eagle, Idaho, United States

• Strategized and self-started marketing projects to help retain target audience attention & influence purchase.
• Created engaging content to improve post performance analytics (increased Facebook engagement by 42% and Instagram reach by 3.2k% within 1 month).
• Implemented a social media content calendar to elevate brand awareness & content consistency.
• Utilized Adobe Create Suite to edit the photographs I took to showcase the boutique’s merchandise on their website and social media pages.
• Wrote blog posts for their website related to current events, merchandise, new arrivals, etc.
• Drafted E-mail regarding their store relocation to inform their subscribed rewards members.