Alexander L.

Alexander L. Email and Phone Number

Helping Agencies, Startups, Digital & Tech Companies Grow @ MFC Games Inc.
Alexander L.'s Location
Vancouver, British Columbia, Canada, Canada
Alexander L.'s Contact Details

Alexander L. personal email

About Alexander L.

I have a proven track record of scaling tech startups and digital agencies across Asia and North America, from seed stage to late-stage growth. My focus is on helping startups and tech companies achieve rapid expansion by leveraging the power of product-market fit. I believe that a marketer’s true role is to help companies find that fit, guiding customers to their "aha" moment and clearly conveying how products improve lives. I work to integrate a blend of data, creativity, and technology to achieve this.Outside of work, I’m passionate about exploring new cultures through travel, hosting a marketing podcast, and indulging in my love for ramen, music, gaming, and language learning.

Alexander L.'s Current Company Details
MFC Games Inc.

Mfc Games Inc.

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Helping Agencies, Startups, Digital & Tech Companies Grow
Alexander L. Work Experience Details
  • Mfc Games Inc.
    Chief Growth Officer
    Mfc Games Inc. Sep 2024 - Present
    MFC Games leads the evolution in next-gen iGaming and mobile gaming, offering truly social experiences.
  • Vancouver Asian Film Festival
    Board Member
    Vancouver Asian Film Festival Sep 2022 - Present
    Ca
    VAFF envisions a world where North American Asian actors and filmmakers have the resources and opportunities to shape mainstream culture positively. We are dedicated to promoting and celebrating Asian culture and identity in film, helping Asian creators authentically express themselves on screen. Through our annual film festival and other programs in Vancouver, VAFF supports and amplifies Asian presence in film and television.
  • Occam
    Founder
    Occam Jan 2022 - Present
    Occam is an effective and experienced team of tech designers, growth marketers, engineers, and business development professionals that work to keep your projects and milestones on goal.
  • Popcorn
    Account Director
    Popcorn Jan 2022 - Oct 2024
    Vancouver, British Columbia, Ca
    Popcorn is a national award-winning digital marketing and public relations (PR) agency based in Vancouver and Toronto, serving tech companies, businesses and brands across North America (Canada and US), Europe, Asia, and Australia.
  • Reforge
    Growth Marketer
    Reforge Oct 2021 - Oct 2023
    San Francisco, Ca, Us
    Reforge is the world's leading career development platform for top-tier professionals in tech.
  • Brainstation
    Associate Instructor, Search Engine Marketing
    Brainstation Nov 2019 - Nov 2021
    New York, Ny, Us
    Associate Instructor at Brainstation, teaching Search Engine Marketing (SEM) strategy, including how to drive web traffic and build lead generation campaigns, create and measure targeted SEM ad campaigns to drive funnel traffic and ROI optimization to ensure maximum returns on investment.
  • Alexander Leung
    Growth Marketing Consultant
    Alexander Leung 2014 - May 2021
    Vancouver, Ca
    Working with startups and tech-driven companies to ideate and execute on new product marketing and growth initiatives.-- STELLARES.AI --• Traction tested and built new earned and owned user acquisition channels from scratch; drove +50% user growth MoM.• Ran and A/B tested new ad copy and creatives on Google Adwords and Reddit; lowered CPA by 25% while increasing qualified leads by 130%.• Developed and A/B tested email campaigns to increase user onboarding and product engagement rates.-- ISM San Francisco --• Built Facebook Chatbot Messenger re-engagement campaigns to help grow CLV by 10%.• Developed partnership strategy with media publications, fashion bloggers and social media KOLs to help grow top-of-funnel traffic and top performing paid affiliates.-- Stimpacks --• Built highly targeted WOM activation campaigns and content focused on the YouTube gaming community.--PROXOR Technologies--• Product UX/UI revamp, branding & website optimization.--HeartForce Medical Technologies--• Development of investment materials, advisory on product and go-to-market marketing planning and strategy.• Managed client-side, new website design and development--AVA Technologies Inc.--• Content, email marketing, PR media and investor relations.
  • Vistara Capital Partners
    Marketing & Communications
    Vistara Capital Partners Nov 2019 - Jan 2021
    Vancouver, British Columbia, Ca
    • Initiated scaling of company email, CRM strategy and operations to help reach company goal of 4x targeted leads.• Revamped corporate branding, messaging and positioning across all marketing channels.• Managed and led all digital communications and content to Vistara HNWI investors and growth-stage technology portfolio companies.
  • Fullstack Marketing Ninja
    Founder And Host
    Fullstack Marketing Ninja 2018 - Dec 2020
    Fullstack Marketing Ninja is a podcast dedicated to keeping marketers and business professionals at the top of their game. This includes best practices and bleeding-edge tactics used by the best marketers across Asia and beyond. We focus on actionable insights – information marketers can learn and use in their lives to produce results right away, regardless of vertical or level.Listen to the latest episodes at fullstackmarketing.ninja, Spotify or on Google Podcasts.
  • Lalamove
    Regional Marketing Manager, Southeast Asia
    Lalamove Aug 2017 - Aug 2018
    Kowloon Tong, Kowloon, Hk
    • Led and managed a regional team of 11 to achieve regional 3X annual revenue growth target.• Created and executed on go-to-market plans and collaborated with design and engineering teams on product launch campaigns to drive rapid market expansion into 3 new markets.• Led regional ASO / CRO to achieve a 122% increase in app download conversions in 6 months. • Analyzed CRM data trends to optimise CRM strategy, increasing customer retention by 20%.
  • Eighty20 Marketing Agency
    Digital Marketing & Pr
    Eighty20 Marketing Agency Nov 2013 - Jul 2017
    Hong Kong, Hong Kong, Hk
    • Clients: Brand USA, Bank of East Asia, Gravitas, Purecomm, Bolei Digital• Developed brand, PR and communication plans, calendars and roadmaps for clients.• Helped clients implement and execute on growth tactics and strategies to achieve target KPIs.• Conducted market research and created strategic product communication and go-to-market plans.
  • Lamplight Analytics
    Growth Marketing Manager, Head Of Pr & Partnerships
    Lamplight Analytics Mar 2015 - Feb 2017
    • First startup hire; built all marketing channels from scratch.• Built customer traction to reach 100K USD in revenue in 6 months.• Led PR and SEO to position Lamplight as a top analytics startup by reputation and search in 1 year.
  • Ogilvy
    Senior Account Executive
    Ogilvy Jul 2013 - Jun 2014
    New York, Ny, Us
    Clients: IBM Global, Lenovo, American Express, Nestlé• Managed F500 client relationships and annual budgets of 5M USD.• Coordinated product, media and vendor teams to produce time-sensitive global advertising campaigns.• Produced award-winning creative and copy across outdoor, email, social, website and mobile.

Alexander L. Skills

Social Media Marketing Strategy Digital Marketing Public Speaking Marketing Market Research Teamwork Marketing Communications Public Relations Event Planning Social Media Marketing Research Advertising Online Advertising Start Ups Strategy Team Leadership Data Analysis Event Management Microsoft Office Customer Service Management Business Development Online Marketing Microsoft Excel Wordpress Powerpoint Team Building Strategic Planning Crm Mobile Advertising Sem Seo Search Advertising Analytics Product Marketing Google Adwords Cms Html5 Css Javascript Jquery Sql Software As A Service Leadership Media And Entertainment Ecrm Social Networking Lead Generation Blogging Analysis Music Cantonese Report Writing Music Industry Direct Marketing

Alexander L. Education Details

  • The University Of British Columbia
    The University Of British Columbia
    International Business
  • Tradecraft
    Tradecraft
    Growth & Product Marketing
  • Harvard University
    Harvard University
    Marketing
  • Dalhousie University
    Dalhousie University
    Recording And Music Production
  • National Taiwan Normal University
    National Taiwan Normal University
    Mandarin

Frequently Asked Questions about Alexander L.

What company does Alexander L. work for?

Alexander L. works for Mfc Games Inc.

What is Alexander L.'s role at the current company?

Alexander L.'s current role is Helping Agencies, Startups, Digital & Tech Companies Grow.

What is Alexander L.'s email address?

Alexander L.'s email address is al****@****ail.com

What schools did Alexander L. attend?

Alexander L. attended The University Of British Columbia, Tradecraft, Harvard University, Dalhousie University, National Taiwan Normal University.

What are some of Alexander L.'s interests?

Alexander L. has interest in Science And Technology.

What skills is Alexander L. known for?

Alexander L. has skills like Social Media, Marketing Strategy, Digital Marketing, Public Speaking, Marketing, Market Research, Teamwork, Marketing Communications, Public Relations, Event Planning, Social Media Marketing, Research.

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