Chris is the unique business, brand and sports expert with outstanding achievements in China and Hong Kong. He created impactful campaigns with his talent and commercial clients. He lead his projects from business and communications strategy, marketing, sponsorship development, PR, and creative asset production and channel management. He championed the Peninsula Shanghai collaboration with Envision Formula E Team in the Shanghai e-Prix 2024. Chris has been assisting Film Director Wong Kar Wai on IP rights consulting and commercialization since 2018. Chris leaded the Sports & Lifestyle sector at Edelman China in 2022. During his time at SECA as Vice President, he led a project involved 100 Days 100 Marathon (Challenge 100) from ideation, content creation, sponsorship development. The project was about a Chinese extreme marathon champion, Chen Pen Bin, run 4,219km from Guangzhou to Beijing in 100 days with live-broadcast to promote running and support 2022 Beijing Winter Olympic application to IOC. The campaign was sponsored by ANTA, Lexus, Amway and Johnson & Johnson. The campaign generated over RMB 250 million media value and help clients in brand building and generate good business results. The hero, Chen Pen Bin, achieved CCTV 2015 体坛风云人物 “Top 10 Athletes” and the campaign achieved CCTV 2015 体坛风云人物 “Top 10 Sports News”.He also lead the follow projects from Ip Management, tournament direction and sponsorship. - JP Morgan China Squash Open (PSA Gold) - Beijing Half Marathon- Spartan Race - 鄒市明 Talent Management and Venetian Macau Hotel & Resort Top Rank boxing showsChris served in China Ogilvy, Saatchi & Saatchi and BBDO for 20 years. He was the Brand Team Leader on key clients including VISA, Bayer HealthCare, Air New Zealand, Pepsi, Starbucks and Dell. His Visa 2008 Beijing Olympics campaign granted China Effie Silver awards 2009.