Pearl Leung Email & Phone Number

Toronto, On, Ca

* Onboarded, cross-trained, and managed two direct reports.* Build trusting relationships with clients through transparent communication, frequent campaign updates, and proactive project managementMarketing/Audience:* Drive full-funnel growth of up to 10 clients at a time by developing and implementing multi-channel awareness, lead generation, and fundraising campaigns.* Develop, execute, and monitor digital lead generation campaigns through Meta (Facebook and Instagram)… Show more * Onboarded, cross-trained, and managed two direct reports.* Build trusting relationships with clients through transparent communication, frequent campaign updates, and proactive project managementMarketing/Audience:* Drive full-funnel growth of up to 10 clients at a time by developing and implementing multi-channel awareness, lead generation, and fundraising campaigns.* Develop, execute, and monitor digital lead generation campaigns through Meta (Facebook and Instagram), Twitter, Google Ads, and referral programs (Sparkloop)* Design landing pages, print material (posters, postcards), and QR codes to facilitate offline lead generation* Build and set up onsite ads (e.g. pop-ups) to drive newsletter sign-ups and reader revenue* Analyze campaign performance data (Google Analytics, Meta Ads Manager) to bring down costs and improve results.* Design, distribute, and analyze customer surveys to test assumptions, inform clients’ editorial and membership product roadmap, and optimize marketing messaging.Product and process:* Developed four products based on client feedback and in partnership with our Development and UX Design teams* Led development of our email product for media networks in collaboration with the rest of our Product team, bridging the gap between client needs and technical capabilities* Develop 15+ help docs, templates, and digital toolkits for internal and external use.Clients: Discourse Community Publishing (IndigiNews, The Discourse, The Wren, Sun Peaks Independent News), The Land, Tone Madison, The Objective, The Breach, RANGE Media, Kansas City Defender, Energeticcity.caPlatforms/software used: - Email: Mailchimp, ActiveCampaign- Lead generation: Meta (Facebook/Instagram) Ads Manager, Google Ads- Website: Wordpress, ConvertPro, GravityForms- Analytics: Google Analytics (GA4)- Project management and communication: Clickup, Slack, Google Workspace- Other: Zapier, Canva, Photoshop Show less

Occasional contributor to Indiegraf's weekly newsletter. I write 500-750 word stories about marketing for indie publishers.

* Developed and executed campaign strategies to achieve clients' growth goals (awareness, leads, revenue).* Wrote, designed, and deployed marketing emails through Mailchimp and ActiveCampaign to generate revenue for clients.* Created onsite ads to drive donations using Optinmonster and ConvertPro.* Designed, distributed, and analyzed customer surveys to better understand clients' value propositions.* Liaise with clients and manage campaign timelines.* Report on which… Show more * Developed and executed campaign strategies to achieve clients' growth goals (awareness, leads, revenue).* Wrote, designed, and deployed marketing emails through Mailchimp and ActiveCampaign to generate revenue for clients.* Created onsite ads to drive donations using Optinmonster and ConvertPro.* Designed, distributed, and analyzed customer surveys to better understand clients' value propositions.* Liaise with clients and manage campaign timelines.* Report on which channels drive conversions and where we can improve using Google Analytics.* Adapt campaign tactics to optimize conversions.Clients: The Land, Tone Madison, The Objective, IndigiNews, The Discourse, Sun Peaks Independent News, The Breach, Tri-Cities Dispatch, The RidgePlatforms/software used:- Email: Mailchimp, ActiveCampaign, Ghost- Lead generation: Meta (Facebook/Instagram) Ads Manager, Twitter Ads Manager, Sparkloop- Website: Wordpress, ConvertPro, Optinmonster, GravityForms- Analysis: Google Analytics (UA and GA4)- Project management and communication: Clickup, Slack, Google Workspace- Other: Zapier, Canva, Photoshop Show less

Toronto, Ontario, Canada

* Hired 6 Marketing and Communications professionals into teams across CSI and the CSI Institute, including one direct report (Digital Marketing and Communications Coordinator)Marketing:* Led planning, development, and execution of integrated marketing campaigns (landing pages, organic and paid social media, newsletters) to drive high-quality applicants for programs and generate MQLs (market qualified leads) for coworking membership.* Relaunched the coworking membership product,… Show more * Hired 6 Marketing and Communications professionals into teams across CSI and the CSI Institute, including one direct report (Digital Marketing and Communications Coordinator)Marketing:* Led planning, development, and execution of integrated marketing campaigns (landing pages, organic and paid social media, newsletters) to drive high-quality applicants for programs and generate MQLs (market qualified leads) for coworking membership.* Relaunched the coworking membership product, leading the redesign of the website while prioritizing user experience and conversions (increased QoQ pageviews of membership pages by 24.3 per cent)* Develop and execute social media strategy for three entities: > Grew CSI’s following by 14.6% (9,623 followers) > Grew Climate Ventures’ following by 61.5% (593 followers) > Grew SI Canada’s following by 49.47% (1,157 followers)* Curated CSI's weekly newsletter and SI Canada's monthly newsletter.* Grew Climate Ventures newsletter subscribers by 32.8% across three quarters* Reported on overall and campaign-specific marketing metrics using Google Analytics, Mailchimp, and Sprout Social* Managed paid social (CPC) budgets ranging from $500 to $25,000* Be CSI's subject matter expert on Google Ads, paid social (Facebook, Instagram, LinkedIn), organic social, email marketing, and marketing automationProcesses:* Developed Zapier automations to streamline marketing to sales pipelines.* Develop policies and processes around promotion requests, the use of our email lists on Mailchimp, and how to engage the Marketing and Communications teamBrands: CSI, Climate Ventures, SI CanadaPlatforms/software used:- Email: Mailchimp- Organic social: Sprout Social- Paid social: Meta (Facebook/Instagram), Google, LinkedIn- Analytics: Google Analytics- Website: WordPress (Elementor), Wufoo Forms- Graphic design: Canva, Photoshop Show less

Toronto, Canada Area

Digital Marketing• Manage social media channels to drive strategic growth of CSI programs, build brand value, and increase digital presence• Set up and track digital ad performance (Facebook, Google Ads, LinkedIn)• Report on engagement data and other insights, monitoring and adjusting for ROI• Support planning and execution of digital marketing campaigns to drive program recruitment and space salesCommunications (see media below for a selection of my writing)• Write… Show more Digital Marketing• Manage social media channels to drive strategic growth of CSI programs, build brand value, and increase digital presence• Set up and track digital ad performance (Facebook, Google Ads, LinkedIn)• Report on engagement data and other insights, monitoring and adjusting for ROI• Support planning and execution of digital marketing campaigns to drive program recruitment and space salesCommunications (see media below for a selection of my writing)• Write recaps of CSI's monthly Next Economy Conversation and CV Mornings events • Interview and write stories about CSI membersBrands: CSI, Climate Ventures, Social Innovation Canada Show less

Toronto, Canada

Digital Communications Strategy• Developed communications strategies (incl. organic and paid social media, email, website content) in collaboration with program managers to achieve a variety of goals (e.g. event registrations, program applications, website visits)Social Media & Email Marketing• Initiated process for evaluating and tracking analytics across social media channels and email• Created and managed social media content calendar• Developed Facebook ads and… Show more Digital Communications Strategy• Developed communications strategies (incl. organic and paid social media, email, website content) in collaboration with program managers to achieve a variety of goals (e.g. event registrations, program applications, website visits)Social Media & Email Marketing• Initiated process for evaluating and tracking analytics across social media channels and email• Created and managed social media content calendar• Developed Facebook ads and evaluated performance• Engaged online community through national Facebook, Twitter, Instagram, and LinkedIn accounts• Developed, designed, and distributed bi-monthly Talk About Guts newsletter (using Constant Contact)• Trained new employees on Constant ContactCopywriting & Proofreading• Developed copy for social media channels, email marketing, and print collateral (posters, postcards)• Interviewed and wrote articles about individuals in the Crohn's and colitis community for online publication and sharing on social mediaTranslation (English-French)• Translated copy written for various purposes (e.g. email, social media, website content) from English to French, as needed Show less

Markham

• Key team member in development and execution of go-to-market strategy for Lumify• Led development of 4 videos for the North American internal sales meeting (built storyboards, conducted interviews, and created videos using Shotcut)• Produced and distributed monthly internal newsletter (research, writing, and layout)• Designed and wrote copy for marketing collateral (brochures, advertisements, and leaflets)• Collaborated with Quality & Regulatory team to ensure compliance of… Show more • Key team member in development and execution of go-to-market strategy for Lumify• Led development of 4 videos for the North American internal sales meeting (built storyboards, conducted interviews, and created videos using Shotcut)• Produced and distributed monthly internal newsletter (research, writing, and layout)• Designed and wrote copy for marketing collateral (brochures, advertisements, and leaflets)• Collaborated with Quality & Regulatory team to ensure compliance of customer-facing material• Introduced and documented new creative processes (video editing and proposal design)• Restructured marketing department SharePoint to improve user friendliness and accessibility • Created, distributed, and analyzed results of internal surveys (using SurveyMonkey)Also worked directly with the Senior Communications Manager during my time with the company:• Developed communications support materials• Developed media materials for the grand opening of the tower expansion at Ottawa Heart Institute• Created company-wide brand campaign (identified gaps in knowledge, initiated standards)• Supported logistics and execution of town halls (virtual and in person) Show less

Waterloo, On

Promoted to Executive Vice-President in August 2017.Promoted to Editor-in-Chief in May 2016.(These were all volunteer roles with the Lazaridis School of Business' bi-annual magazine.)• Liaised between the Co-Presidents (off-campus) and the executive team (on-campus) • Restructured editorial team and magazine production process, eliminating inefficiencies• Hired and managed a team of up to 6 writers• Oversaw planning and production of bi-annual magazine• Wrote… Show more Promoted to Executive Vice-President in August 2017.Promoted to Editor-in-Chief in May 2016.(These were all volunteer roles with the Lazaridis School of Business' bi-annual magazine.)• Liaised between the Co-Presidents (off-campus) and the executive team (on-campus) • Restructured editorial team and magazine production process, eliminating inefficiencies• Hired and managed a team of up to 6 writers• Oversaw planning and production of bi-annual magazine• Wrote articles and edited each issue of the magazine• Designed infographics and laid out magazine (using Adobe Illustrator and InDesign)Contributions:• Winter 2018: oversaw production as EIC, wrote three articles, designed four infographics• Fall 2017: oversaw production as EIC, wrote two articles, designed six infographics• Winter 2017: oversaw production as EIC, wrote one article• Fall 2016: oversaw production as EIC, wrote multiple articles• Winter 2016: wrote one article (interview with Angy Jiang, President of Enactus Laurier)• Fall 2015: wrote one article (interview with Carson Kolberg, founder of Meal in a Jar)• Fall 2014: wrote copy for one infographic (Business Etiquette Around the World) Show less

Guelph, On

• Proofread scientific accredited educational programs and publications (English and French)• Developed and presented information session on proofreading and moderated discussion• Managed recruitment for national meetings (involved effective communication with healthcare professionals)• Created reports summarizing feedback from national meetings• Key team member in timely completion of online continuing medical education program (collaborated with external web developers… Show more • Proofread scientific accredited educational programs and publications (English and French)• Developed and presented information session on proofreading and moderated discussion• Managed recruitment for national meetings (involved effective communication with healthcare professionals)• Created reports summarizing feedback from national meetings• Key team member in timely completion of online continuing medical education program (collaborated with external web developers, conducted quality assurance in English and French)• Researched and developed original content for a patient website about multiple sclerosis• Delivered projects on time (managed priorities, collaborated with internal and external stakeholders) • Awarded for exceptional work twice during the 8-month work term• Recognized for attention to detail and ability to complete projects before deadlines by supervisors Show less

Toronto, Canada Area

• Provided high-quality customer service• Helped the store reach its daily, weekly, and monthly budgets

Honours Bachelor Of Business Administration (Bba)

International Baccalaureate Diploma