As the Senior Digital Product Manager at The Jackson Laboratory (JAX), I am entrusted with spearheading the development of a user-centric digital experience for all stakeholders. My role entails orchestrating the vision, strategy, and execution of JAX’s public websites and applications, ensuring they serve as an intuitive and elegant gateway for customers and constituents alike. Key Responsibilities and Essential Functions:• Web Infrastructure Management: Oversee the maintenance and enhancement of web infrastructure, including jax.org and the Sitecore content management system, through effective resource management and collaboration with IT and vendor partners.• Leadership and Governance: Lead the Executive Web Governance team, Web Operations team, and UX/UI working group, fostering collaboration and alignment across key stakeholders.• Team Management: Direct the Web Development Group, orchestrating Agile design and development processes, managing projects, conducting scrums, and allocating resources to ensure seamless execution of initiatives.• User-Centric Design and Strategy: Drive user-centric design and strategy by engaging with internal and external stakeholders, ensuring the website meets the diverse needs of its users while aligning with strategic objectives.• Technical Environment and Architecture: Define the technical environment, coding standards, and architecture for JAX’s public-facing technologies, developing long-range plans to support strategic initiatives and ensure scalability.• Vendor Management: Manage relationships with vendors and contractors involved in building and maintaining web applications, ensuring quality deliverables and effective collaboration.

As the Digital Strategies Manager within the JAX® Mice, Clinical and Research Services Marketing team, I played a pivotal role in driving the digital experience and customer engagement for JMCRS. With a strategic focus on leveraging analytics to inform decision-making, I lead the execution of innovative digital content and experiences that align with the mission of The Jackson Laboratory and support JMCRS objectives.Key Responsibilities:• Lead Digital Strategies: Drive digital strategies encompassing web performance, search engine optimization, paid search marketing, display advertising, marketing automation, branding, and user experience design to enhance customer engagement and drive business results.• Facilitate Technology Optimization: Facilitate the optimization and migration to new digital technologies.• Collaborative Leadership: Collaborate closely with Strategic Communications, Information Technology, and key internal and external stakeholders to execute successful digital strategies.• Technology Development: Successfully migrate and integrate new technology solutions to enhance website performance, capabilities, load time, and security, driving continuous improvement and innovation.• Customer Satisfaction and Innovation: Enhance customer satisfaction and innovation through the implementation of personalized digital experiences, detailed targeting of ads and content, and the adoption of new technologies.

• Data-Informed Execution: Utilize analytics data to inform the execution of effective and innovative digital communications materials, driving user engagement.• User Experience Problem Solving: Take a lead role in solving challenging user experience problems, ensuring a seamless and intuitive digital experience for website visitors.• Collaborative Digital Design: Work closely with Marketing and Strategic Communications colleagues to contribute to the digital design process, ensuring visual consistency and standards across the enterprise.• Web Structure Optimization: Make recommendations on JMCRS jax.org web structure and implement changes based on U/X data and research to enhance website performance and user experience.• Marketing Initiative Support: Support marketing initiatives by analyzing historical trends, adjusting website content based on performance metrics and shifting marketing focus, and conducting A/B testing of digital promotional content.• Analytics Monitoring and Reporting: Monitor website analytics, generate reports, and provide insights to inform decision-making and drive continuous improvement.

• Digital Strategy Development: Lead the planning, integration, and automation of digital strategies, aligning efforts with overarching business objectives and goals.• Digital Channel Optimization: Oversee the design, development, and optimization of digital channels, focusing on SEO and user experience (UX) to enhance visibility and engagement.• Digital Marketing Strategy Implementation: Manage and implement digital marketing strategies and forecasting, leveraging insights and analytics to drive decision-making and optimize performance.• Analytics Oversight: Monitor and analyze analytics data to improve user experience and ROI across multiple channels, identifying trends, insights, and areas for improvement.• Social Media Marketing: Develop comprehensive social media marketing plans, including both organic and paid campaigns, to enhance brand visibility, engagement, and customer acquisition.• Digital Campaign Management: Execute digital campaigns using platforms such as Google AdWords and Google Display, optimizing performance and driving results through targeted advertising strategies.

A multifaceted role in shaping and optimizing the digital presence of the organization. With expertise spanning digital strategy, marketing, and user experience (UX) design, I played a crucial role in enhancing brand identity and driving engagement across digital channels. Leveraging my skills in design, development, and content management, I oversee the implementation of innovative digital initiatives that align with organizational goals and objectives.Key Responsibilities:• Digital Strategy Development: Lead the development and implementation of digital strategies, aligning efforts with organizational goals and objectives to drive growth and engagement.• Digital Marketing Management: Manage digital marketing initiatives, leveraging various channels and tactics to enhance brand visibility, customer acquisition, and engagement.• User Experience (UX) Design: Drive UX design efforts to optimize the digital experience for users, ensuring a seamless and intuitive journey across web platforms.• Brand Identity Management: Manage the design and application of a new brand identity, ensuring consistency and alignment with organizational values and objectives.• Website Development and Launch: Lead the development, testing, and launch of new websites, focusing on delivering a user-centric experience that meets the needs of current and potential users.• Social Media Campaign Implementation: Implement social media campaigns to drive engagement and increase campus visits and overall enrollment, leveraging targeted messaging and audience segmentation.• Content Management and Oversight: Oversee all content on the website to ensure accuracy, relevance, and alignment with organizational objectives, implementing processes to maintain quality and consistency.• Photo Library Management: Manage the photo library by collaborating with professional photographers, ensuring a diverse and high-quality collection of images that align with brand identity and messaging.

• Digital Marketing Strategy: Assess, plan, and implement digital marketing strategies to enhance brand visibility and drive engagement across digital channels.• Digital Optimization and SEO: Lead efforts to optimize digital assets for search engines, improving visibility and driving organic traffic to the organization's digital platforms.• User Experience (UX) Improvements: Identify opportunities for UX improvements and implement solutions to enhance user satisfaction and drive conversions.• Brand Strategy Development: Develop and implement brand strategies that align with organizational goals and objectives, ensuring consistency and alignment across digital platforms.• Competitive and Market-Driven Strategies: Stay informed about market trends and competitors' strategies, leveraging insights to develop competitive and market-driven strategies.• Visual Communications: Lead visual communications efforts, ensuring that digital assets are visually appealing, engaging, and aligned with brand guidelines.

Design Strategy Development: Conduct research and user testing to inform the development of web and print-related design strategies, ensuring alignment with organizational objectives and target audience preferences.• Web Infrastructure Management: Oversee maintenance and enhancement of jax.org and the Sitecore CMS through resource management and collaboration with IT and vendors.• Leadership and Governance: Lead the Executive Web Governance team, Web Operations team, and UX/UI working group.• Team Management: Direct the Web Development Group, manage Agile processes, projects, scrums, and resource allocation.• User-Centric Design and Strategy: Engage with stakeholders to ensure the website meets diverse user needs and aligns with strategic objectives.• Technical Environment and Architecture: Define technical standards and architecture for public-facing technologies, ensuring scalability.• Vendor Management: Manage relationships with vendors and contractors for web applications.