I am a serial entrepreneur and innovator with a passion for creating cutting-edge digital experiences. Over the last two decades, I have transformed shopping experiences both in-store and online. As the founder and former CEO of YCD, I led the company to become a leading global provider of personalized customer experiences for top retailers, reaching over 100 million consumers monthly at thousands of venues worldwide.In recent years, I founded ByondXR and developed the leading XR commerce platform that transforms how people experience the world around them. ByondXR's platform enables brands to create immersive, interactive, and personalized experiences for their customers, whether it's in-store or online.My work with ByondXR has earned numerous accolades, including being recognized as the Top 100 fastest-growing startup by Deloitte Digital. Leading brands such as Estée Lauder, P&G, L'Oréal, Target, Mitsubishi, Unilever, and Armani have all utilized ByondXR's platform to power their virtual stores.I enjoy sharing my insights with others and have spoken at top universities such as Washington University, Parsons School of Design, Fashion Institute of Technology, Bezalel Academy of Art and Design, and IDC research college, as well as at industry events such as The Economist, DLD, Shoptalk, and DSE. Additionally, I have contributed to publications such as USA Today, The Wall Street Journal, Forbes, Vogue, and Frost & Sullivan.As a long-time SciFi fan, I am fascinated by technologies that enhance our reality. I envision a future where digital enrichments to the human body and seamless brain-machine interfaces will extend our mental abilities into a complete and immersive sensory experience, forming new perceptions of reality.In 2022, The Wall Street Journal named me one of the Top 100 Israeli tech leaders, while Vogue Business named me one of the Top 100 global innovators. I have also previously been featured by Forbes as one of the country's most influential professionals.