Levent Ertoglu Email & Phone Number

Istanbul, Turkey

Head of Turkish subsidiary of CD Media SE who is the leading distributor of interactive entertainment, accessories, gaming software and hardware in Southern Europe and Balkan region for more than 25 years. Key partnerships for Turkey include Nintendo, Warner Bros, Electronic Arts, Bethesda, Square Enix, Take2, PowerA and OTL.Some achievements:▪ Establish full service Turkish subsidiary including 3rd party partnerships like logistics, accounting, legal, etc.▪ Initiate re-launch of Nintendo by building strong partnerships at retail.

Istanbul, Turkey

Leading new business integration for Toys including business planning, commercial strategy and product marketing

Istanbul, Turkey

Leading Wholesale & Traditional channels to achieve company set sales and profit targets. Building strong relationship and joint business plans with customers in order to grow business and improve Hasbro turnover and profit in line with implementation of global and regional strategies and priorities. Supervising 2 KAM’s as direct reports.

Istanbul, Turkey

Leading activation of Hasbro marketing and sales strategies in Turkish retail environment at national level. Drive business growth by creating value for Hasbro brands in-store and leading customer marketing plans with major retail partners. Full responsibility of trade marketing and field merchandising budgets. Lead product launchs at the store level closely working with EU regional brand activation teams. Identify new business and growth opportunities in Turkish toy and game market. Supervised 6 direct reports.Some achievements:• Established Channel Development Department by setting clear roles and objectives and hiring new team members.• Developed and executed trade marketing plans with channel differentiation ideas for key retailers.• Initiated new projects like store categorisation, brand planograms, product launch scorecards and efficient sell-out reporting tools.• Re-established field merchandising team with a strong coverage and efficient in-store presence strategy.

Istanbul, Turkey

Drive the overall numbers and business goals for XBOX Console Gaming Business in Turkey including revenue, forecasting, contribution margin and marketing spend with full P&L responsibility. Develop short and long term product strategy, investment priorities and goals while engaging with sales team at the local level and BG teams at the regional and HQ level. Lead and align marketing mix (ATL, PR, BTL, CRM, Digital, Merchandising etc.) to land through the line messaging. Negotiate and agree with regional BG team for themost effective product roadmap in order to meet budget KPI’s. Measure execution and return on investment for all marketing activities.Some achievements:• Built and owned XBOX launch calendar closely working with central BG and supply chain teams.• Led XBOX launch in Turkey with strong marcom and retail execution. Gained 20% market share in first quarter after launch.• Developed product pitch decks and held readiness meetings for local sales, field teams and retail partners for new game and hardware accessory launches.

Istanbul, Turkey

Marketing head for IT and Mobile product groups including VAIO PC, Sony Tablet and Sony branded energy, recording media, speakers, headsets and IT peripherals counting 1/3 of total company revenue. Responsible for maximizing revenue and market share across different consumer segments by owning and monitoring category P&L. Identify needs of the consumer via market insight tools and develop integrated marketing plans to achieve financial targets. Negotiate with Europen BG to build effective product roadmap, pricing and marketing communication mix in order to hit financial and brand KPI’s. Full ownership of A&P budget (€3M). Supervised 2 PM’s and 2 field merchs.Some achievements:• Influenced central BG to modify product roadmap and increase marketing investment which led to successful realunch of VAIO brand in Turkey by end 2008.• Gained 10 fold revenue growth in mobile PC market in 4 years.• Recieved “Best Retail Execution Award” across Europe for execution and maintanence of 35 shop-in-shop concept at technology stores for 2011.• Successful launch of Sony Tablet with strong joint business plan, in-store execution, PR and focused ATL marketing. Gained 10% M/S in first quarter.• Increased VAIO sales in Arçelik channel by 50% in 2011 via store expansion program supported with in-store execution (150 stores) and co-marketing program.• Doubled VAIO in-house market share (20%) in Mediamarkt by 2011 thru account initiatives including exclusive model offers and shop-in-shop execution.• Maximized utilization of partner A&P funds from Intel & Microsoft.

Istanbul, Turkey

Accountable for; developing the annual marketing plan, setting strategic direction and brand positioning for Boys & Girls Toys categories. Define, implement and evaluate consumer communications including media planning, creative development, digital activity, promotions and PR. Propose and manage pricing, budget and profitability of the related product groups via close relationship with central BG.Some achievements:• Initiated and organised “Action Man Adventure Day” for first time in 2004 with participant kids over 2.000 which became a traditional event. Increased Action Man Fan Club members by five times and sales revenue by 30%.• Launched Sindy brand, developed all communication mix and initiated a fan club.

Istanbul, Turkey

Responsible for product roadmap, pricing, promotion and brand positioning for Sharp and Hoover branded home appliances via strong collaboration with central BG’s.Some achievements:• Launched Hoover brand in Turkey; developed retail pitch decks and communication plans.• Presence in the Oracle ERP project as the key user of Product Marketing team.

Ba, Business Administration

Activities and Societies: President of Management & Economics Club (1998-99)46th degree in national university exam (over 1 million.

High School Degree, Turkish-Math