Coordinated the frozen category (Ice Cream, Butter and French Fries) profitably for SADAFCO and initiated, responsible for top line and the bottom line of the business, reports to CEO as a business head.Developed and introduced new frozen products to the GCC market Designed and drafted the frozen business commercial strategy in order to develop and grow this businessDelivered and implemented the sales strategy across all channels (Traditional & Modern Retail Trade and OOH) for all frozen product categories in the GCC-region in such a way that it maximizes top and bottom line resultsDeveloped and executed effective marketing strategies and marketing plans to support the development and growth of the frozen business Managed, coached, developed, trained and motivated sales team, trade marketing and business development professionals. Ensured the required number and quality of people and people management is in line with HR’s policies in order to enable the realization of the targetsMaximized the utilization of assets such as Ice Cream freezers, Vending Machines and sales vansEnsured budgeting, financial monitoring and reporting according to financial policies in order to ensure proper financial managementDeveloped the concept of Ice Cream boutiques from scratch, includes from drafting the concept determining the design and the look to the execution and implementation of Ice Cream Boutiques either company owned or franchised Worked with supply chain by briefing the requirements with regard to (international) suppliers of frozen products and to develop and execute supply chain strategies & plans

New frozen category production and sales company is DFU. DFU is joint venture between UNO and Europastry.Managed out of home consumption and retail chains frozen category sales, marketing and distribution activities all over Turkey.Managed retail and out of home consumption key accounts such as Tesco Kipa, Carrefour , ŞOK, Ikea, BTA, Subway , KFC , BK .Managed sales and marketing team , 3 Regional Manager, 3 Supervisor, 16 Sales Rep, 3 Sales Operation and 3 Marketing Supervisor.

Managed out of home consumption channel (Fast Food, Catering, Bakery, Food Service and Hotels) sales and distribution activities all over Turkey.Played a significant role in coordinating the resources according to the sales strategy.Contributed and implemented business plan and analised sales channel operations to obtain increased company sales and reduce distribution cost.Managed sales and distribution team. (4 Supervisor, 14 Sales Representative)Reports to CEO.

Established and manage 2 distributors in İstanbul and Thrace to sale bread and pastry products which are imported from Holland and produced in Hayrabolu Factory. Responsible for training and managing of both distributors and company sales teams. Manage all sales activities of industrial accounts such as Eti, Ulker, Sölen etc.Contributed to national sales strategy by coordinating succesfully sub-strategies related to traditional trade, and industrial trade. Resulting overall sales increased by 40% in the first year.Increased gross profit and decreased expenses by reorganise the sales team,training and revised rut plans.

Established and managed succesfully the sales force and 1000 stationary agents in coordination with the general management of Spor Toto. Completed the infrastructure for the addional 3000 stationary agents to be recruited in January and February 2004.. Activated 1000 stationary agents in 2 months time which was accepted as a world record by the Intralot’s management (shareholder of Inteltek).

Managed and directed regional sales policy, operations, training, communications and compensation for 170- person retail sales force located in 11 different supermarkets in Ankara.. Contributed and implemented regional business plan and analised supermarket operations to obtain increased company sales and improve loss ratios. Overall regional sales increased by 28% and operational profit by 15% with 6 months.

Played a significant role in coordinating the resources according to the sales strategy. Budgeted and controlled total cold chain. Managed 8 people and 3 exclusive distributers in total.. Contributed to national sales strategy by coordinating succesfully sub-strategies related to traditional trade, organized trade and industrial trade. Resulting in 16% of market share (number 2) in the first year.. Established a strong liason between the marketing and sales management.. Controlled the cold chain consisting 17500 company owned deep-freezers and 23 distributer owned cold-stores. . Contributed in the development and maintenance of the route accounting system .

Managed succesfully marine paint sales through 40 clients. Reported directly to General Manager.. Achived 60% of total company marine paint sales. Resulting 5% increase in market share.