As a Senior Manager in Digital Growth center, I excel in translating ambitious ideas into actionable strategies, driving organizational and individiual value. My role at Vodafone involved leading b2b transformation, leveraging expertise in digital marketing automation tools in team.Managed a high-performance call center team responsible for cold calling business customers. Generated opportunities seamlessly integrated with te sales team's effortsAdapt at optimizing digital working cultures, implementing SEO, CRO, and performance marketing inititativesBoosted revenue throug close collaboration with the sales teamFostered growth in the digital practice, managing traffic strategies, and optimizing demand generation funnels.Created strategic artifacts, contributed to digital practice growth, and organized team efficiently.

Steered and directed transaction banking marketing a a managerial forceOversaw and executed strategies to enhance transactions comissions in bank transfer and demand depositsOrchestrated collaborative campaigns with the digital team and SME business lineChampioned the importance of data management, forging partnership with big data teams.Prioritized stakeholder management as a critical aspect of leadershipEstablished and maintaned an effective analytics organization, leading team to successDrove continual analysis and idea sharing with business lines, showcasing leadership in innovation

Responsible for marketing and product development of merchant acquiring in business segmentDecreasing cost of acquiring business by %10 new deal with supplierIncreased the customer number by %80 in new digital POS product with new campaign for hunter teamsImproved customer acquisition by %5 by design a unique product which is totaly new in sectorDigital sales ratio is increased up-to %10 with new digital optimization and affiliate marketing

Planned and designed digital service for business segment customers. Defined growth strategy, hired product owners and marketing team, and set goals and expectations%75 number of SME’s customers are started to onboard digitally %60 number of credit allocated by digitally with instant lendingChanged the focus on conversion rates and started affiliating marketing with aggregators, increasing conversions by 40%Successfully cooperated and communicated within the team and coordinated communications between the Marketing, Development and Sales departments, digital sale ratio boost up to %25 in business segmentI managed a team of 5 people in agile environment, directed team to focus digital transformation in mobile and electronic banking platforms

Executed & actively co-ordinated digital product projects in Cash Management domainİstanbulSuccessfully completed 6 projects from start to finish as a product owner, generating a total of 500,000 Euro in revenueVisited corporate clients with sales team in order to make sure their needs are understood and also to improve current product offering

Leaded cash management product approval processes, managing both internal (legal, compliance, tax, etc.) and external (ING branch countries) stakeholdersCommunicated with global marketing team for product roll out externally and internallyMade documentation and presentation for cash management products

Lead to development of new products & processes; managing related projects and participating in every phase ideation, development, testingAnalyzed current business process flows and improved efficiency in terms of timing and cost, which decreased time of cost cash management operation by %10Successfully completed 5 projects from start to finish,generating a total of 100,000 Euro in revenue

• Analyzing personal credit risk and reporting.• Enhancements on credit scoring system with IT side