Digital Marketing Teamleader
As a digital marketing leader, I was responsible for:- implementation the digital marketing strategy of Heureka Group, - delivery of the digital marketing plans and budget (owner of the paid traffic channels, with high impact on the corporation's revenue)- empower and lead a team of five specialists (search, shopping & CSS/CSP, social, DV360, email marketing)- co-operation and support both of our regional digital marketing team and our local B2C and B2B marketing teams- growth strategy for social - gain more traffic with affiliates- took over and improve the email-marketing activities