Leading the transformation of our global marketing campaigns, introducing a more process-focused and globally inclusive approach to campaign planning. Developed, launched and evaluated global marketing campaigns in collaboration with cross-functional teams to target customer acquisition and retention. Ensuring strategically aligned campaigns and messaging for global audiences for our global events, product announcements, releases, updates and programs.Implementing always-on campaigns… Show more Leading the transformation of our global marketing campaigns, introducing a more process-focused and globally inclusive approach to campaign planning. Developed, launched and evaluated global marketing campaigns in collaboration with cross-functional teams to target customer acquisition and retention. Ensuring strategically aligned campaigns and messaging for global audiences for our global events, product announcements, releases, updates and programs.Implementing always-on campaigns, expanding our marketing efforts to encompass the entire Graphisoft solutions ecosystem, incorporating social media. By adopting a comprehensive and integrated approach, we have effectively engaged with our customers and prospects across various platforms, enhancing brand visibility and achieved growing engagement above industry rates. Show less

Contributed to the strategic product and marketing planning and led the execution of global marketing initiatives. With a thorough understanding of the architecture and construction industry, I developed comprehensive go-to-market plans and overlooked the production of content development, enabled localization and supported regional adaptation and launch; ensuring that our messaging resonates with diverse audiences worldwide. Through close collaboration with Product and Customer Success… Show more Contributed to the strategic product and marketing planning and led the execution of global marketing initiatives. With a thorough understanding of the architecture and construction industry, I developed comprehensive go-to-market plans and overlooked the production of content development, enabled localization and supported regional adaptation and launch; ensuring that our messaging resonates with diverse audiences worldwide. Through close collaboration with Product and Customer Success teams, I have facilitated seamless product announcements, releases, and updates, maximizing the impact of our offerings. With a customer-centric approach, I have actively contributed to achieving sales targets, fostering strong relationships with our users and channel partners, supported their evolving needs. Show less

I successfully oversaw the production, localization, and distribution of voice-led 'interactive training modules,' offering self-paced learning opportunities for our software solutions, shortly after YouTube's inception in 2005. By pioneering this innovative approach, we introduced the the frist 'Archicad Interactive Training Guide,' which was skillfully adapted to over 20 languages and garnered an astounding one million downloads from eager users across the globe.Over the years video… Show more I successfully oversaw the production, localization, and distribution of voice-led 'interactive training modules,' offering self-paced learning opportunities for our software solutions, shortly after YouTube's inception in 2005. By pioneering this innovative approach, we introduced the the frist 'Archicad Interactive Training Guide,' which was skillfully adapted to over 20 languages and garnered an astounding one million downloads from eager users across the globe.Over the years video training guides and online leearning courses, webinars, etc. revolutionized the way people obtain information. As pioneers in the industry, we recognized the power of visual learning and early on embraced the potential of online videos to educate and empower our users. Show less

Conducted comprehensive analyses of competitve AEC software solutions and identified key strengths and opportunities as input for our customer-facing communication strategies and content. Leveraging this data, we have been able to effectively position our products and connect with our target audience, ensuring that our messaging resonates with their needs and preferences. I also identified weaknesses and threats has been instrumental in supporting product strategy and software… Show more Conducted comprehensive analyses of competitve AEC software solutions and identified key strengths and opportunities as input for our customer-facing communication strategies and content. Leveraging this data, we have been able to effectively position our products and connect with our target audience, ensuring that our messaging resonates with their needs and preferences. I also identified weaknesses and threats has been instrumental in supporting product strategy and software development efforts. By identifying areas of improvement and potential challenges, we have continuously refined and enhanced our offerings, ensuring that our solutions remain at the forefront of the architectural software industry. Show less