"Do not go where the path may lead – go instead where there is no path, and leave a trail." (Waldo Emerson)With over 25 years of experience in the creative industry, I am a founding partner at The Network, a global collective of independent agencies that collaborate to deliver innovative solutions for clients across different markets and sectors. I am also the Chief Creative Officer/Founding Partner at White Rabbit Budapest, the most awarded and respected agencies in Hungary, with a portfolio of local and international brands.My mission is to create impactful and memorable campaigns that connect with audiences, challenge conventions, and drive business results. I have contributed to multiple award-winning projects (with awards from Cannes Lions, ADC*E, Eurobest, Cresta, LIA, etc.) and participated on the judging panels of festivals like Cannes Lions, ADC Annual Awards, Young Guns, Chip Shop Awards.I am also a blogger on advertising, sharing my insights and opinions on Reklamtortenet.hu (Advertising Chronicles). I am passionate about learning new skills and trends, and applying them to my work. I enjoy collaborating with talented and diverse teams, and empowering them to unleash their creative potential.I also like writing my "About" section with the help of AI.