𝑀𝑒: Sally, help! I need to write about myself on LinkedIn without sounding like a twat.𝑆𝑎𝑙𝑙𝑦: Just tell people about what you’ve done and what you do. 𝑀𝑒: But everything I say comes across as me being a twat. 𝑆𝑎𝑙𝑙𝑦: But you are a twat.𝑀𝑒: I know, but LinkedIn’s algorithm doesn’t react well to that type of wording. 𝑆𝑎𝑙𝑙𝑦: How about writing about how mind-boggling brilliant you are at juggling tasks and solving staggeringly difficult problems? 𝑀𝑒: Meh… 𝑆𝑎𝑙𝑙𝑦: Alright. How about highlighting your astonishing people skills? Or how you’re stupendously good at storytelling?𝑀𝑒: Meh…𝑆𝑎𝑙𝑙𝑦: Or how you’re capable of working both creatively and strategically? 𝑀𝑒: Yeah, but people will want to hear examples.𝑆𝑎𝑙𝑙𝑦: Then tell them about how you were part of the team that created Sheep View, a campaign that won a Gold Lion at Cannes. And how you’ve been part of teams that have put together long- and short-term brand & marketing strategies that have actually been half-decent.𝑀𝑒: That’s good. Saying that I’ve been part of a team also shows that I’m a team player and won’t push team members off the stairs as we ascend to the awards stage. Anything else?𝑆𝑎𝑙𝑙𝑦: You could also mention that you’ve done things besides branding and marketing. Like your degree and work in journalism and about that entrepreneur that lives somewhere inside you. 𝑀𝑒: Yeah, but they can read about that under the Experience section. 𝑆𝑎𝑙𝑙𝑦: True. 𝑀𝑒: Thanks, Sally. I’ll probably just have ChatGPT write something for me.