Following the acquisition of RISI Inc. by Euromoney Institutional Investor PLC in 2017, and the found of its pricing division – Fastmarkets, RISI is now sitting well below Fastmarkets umbrella and rebranded as Fastmarkets RISI. During the process, I was promoted to Country Manager position for Fastmarkets RISI, overseeing all Fastmarkets RISI’s commercial activities in the broader Asia territory. Primary responsibility of the new role includes:• Develop strategies and plans for Fastmarkets RISI in China, and oversee and drive the execution of the overall strategy, to achieve and accelerate revenue growth from a collective efforts of subscription, consulting, events, and etc. in the region. • Work collectively with oversea business managers in a matrix organization to help shape each of their market strategies and product development activities, making sure those are in line with local market demand. • Engage and collaborate with different business partners and supporting teams, to foster Fastmarkets team mentality that promotes alignment, collaboration and optimization of resources, so as to develop a high performing team on the ground, while encouraging employees’ engagement with a broader global team. • Act internally and externally as a champion and ambassador for Fastmarkets RISI business in China/Asia. Represent Fastmarkets RISI in conversations with different stakeholders around our business, from government & industry associations, customerss, partners, vendors, and etc., to identify new development opportunities or avoid potential market or regulatory risks.

Headquartered in Boston, MA, RISI Inc. is the leading information provider for global forest products industry. The business includes a broad variety of different services, including news & pricing, analytics & forecasts, industry database, cost benchmarking, and industry events and magazine businesses.I was promoted to “Managing Director, China” position in March 2012, and was holding full P&L responsibility over the whole China operation, with two offices in Beijing and Shanghai respectively, accommodating 38 full-time industry professionals.During the period, I managed to successfully turn around our China subscription business that originated from an acquisition. • China domestic revenue surged 5X over the years till 2018, through better integrating with broader RISI global team, improvement of legacy products, new product development, better go-to-market strategy, launch of new industry events, and build-up of consulting capability, and etc.• Besides revenue/profit data, China business is also in a much better and healthier position, with very robust sales pipeline - average order value around 10X vs. pre- changes, and even though many new product development activities the business still remains a much leaner product mix: downsizing # of major subscription offerings by 60-70%;• Apart from the regular subscription business, I’ve also set up a very successful China event strategy, and launched 3 new recurring industry events – China Recovered Paper, Asia Pacific Nonwovens/Hygiene, and China Packaging, all of which have seen very steady growth till today;• Besides, through leveraging both internal and external resources, I’ve also managed to build up company’s capability to sell and deliver consulting services, which is critical for any info service companies in China, given the comparatively lack of in-house analytical skills with domestic Chinese companies. Company now among the top pick for industry consultancy works in the region.

Joined RISI in January 2008 as the first locally-based sales person in the region, I managed through the global economy recession, and grew the corporate sales in the territory by over 150% in 4 years through 2012.Major Accomplishments• Subscription revenue grew steadily by 90% over 4 years till 2012 (including through 2008/2009 global financial crisis period), with over 97% renewal rate;• Non-recurring revenue, including both Multi- Client Studies and one-off consulting business grew from roughly nothing to over 300,000 US$.

Shanghai Leadway E-commerce Co., Ltd was running an information service business on pulp and paper industry, and was one of the two major local info providers dated back to 2006. I joined the company at its 5th month, and eventually reset the company's vision to become a respected information provider in the pulp and paper industry in China. As CEO of the start-up firm, my primary responsibility was to set the company strategy, build service platform, and hire & grow a young but very energetic management team. The company was sold to RISI Inc. at later stage.

APP is the biggest paper company in China. I started with APP as business analyst at Market Strategy & Planning department in January 2004, and moved to Beijing office one year later, selling paperboard products. Was then promoted to business intelligence manager in the Industrial Paper & Paperboard BU, and took charge of the two major boxboard mills’ market intelligence generation and internal sales analysis, and etc.