Executive Producer - Content Integrations
CurrentAs Executive Digital Producer at NBC Sports Boston, I oversee our multi-platform content strategy including written, video, audio and social media, while exploring other opportunities to connect with Boston sports fans. I'm a strong believer in utilizing data to shape strategies, and have a deep knowledge in Google Analytics, Adobe Analytics, CrowdTangle, and social media analytics. I have a diverse video production background in leading the productions of NBA games, news/discussion programming, promos, marketing campaigns/shoots, long/short form features and social media content. Since 2004, I've worked across departments to increase ratings, media consumption, fan engagement and integrated sponsorships.