One of two EiRs building the Startup 425 innovation ecosystem. Startup 425 is a city government initiative funded by the cities of Bellevue, Kirkland, Redmond, Renton, and Issaquah with the goal of empowering founders and entrepreneurs to start new businesses in the region. Through a combination of event programming and education resources, we particularly focus on supporting entrepreneurs from underrepresented groups.

Portfolio management, fundraising support, and investment allocations committee member.Loyal is a global semi-liquid venture fund, designed to offer above-average returns while preserving capital through diversification and a unique gate-stage investing process that reduces bias. Partnered with INSEAD, Founder Institute, 900+ advisors, and 200+ investors, we are Loyal to the world with 300+ investments in 60+ countries.

Founder advisor for Loyal VC portfolio startups in areas including GTM strategy, business development & partnerships, product marketing, and team management.

Instructor for Marketing 301 - Marketing Concepts; MSCM 510 - Marketing Strategy; and ENTRE 575 - Entrepreneurial Leadership

Fellow in Cohort III of the Material Change Institute executive fellowship program for emerging fund managers.

Managing director of the Seattle chapter of the Founder Institute pre-seed accelerator.

Director and entrepreneur mentor for the Seattle/Portland chapter of the Founder Institute, the largest global pre-seed accelerator for startups.

GTM, branding, and growth marketing advisor for the premium sustainable fashion brand SENTIENT.

Early investor in You.com.

Guest mentor for the CDL-Climate stream in Vancouver.

Ganas Ventures invests in pre-seed and seed Web 2 and Web 3 community-driven startups in the US and Latin America. ​​For more info, visit: ganas.vc.

Site Director for the Creative Destruction Lab at the University of Washington. CDL is a unique 9-month program for early-stage, science-based startups with massive scaling potential. The program is designed to facilitate startup growth by connecting founders with highly accomplished mentors who have built and exited their own successful ventures.

Eunimart is the fastest and easiest way for ecommerce brands to supercharge organic growth. VCs tell us we're boiling the ocean. We think we're delivering the best organic growth and backend operations management solution for retail brands, period. We're transforming ecommerce to the tune of 2-3x revenue in 12 months for our average customer, and we have the numbers to prove it.

General manager and VP of Vibe Hearing in the US, the first direct to consumer brand offering from the company. Built the brand, GTM strategy, and owned the P&L while growing an intrapreneurial, high-performing team. Developed a turnkey launch pilot in two months and a nationwide retail partner network in under a year, while navigating a highly complex and ambiguous regulatory landscape.The Vibe product line is now on the market as an award-winning DTC hearing aid product family under the Sony brand.

Angel investor with the 18th and 19th Seattle Angel Conference funds.

Negotiate strategic partnerships to develop new benefits for startups participating in Amazon's Launchpad program. Part business development, part B2B product marketing, part partner marketing. All adding up to finding the best ways to deploy Amazon's resources to support some of the most interesting and promising new consumer goods companies.

Head of a team of product managers leading go-to-market for all new Amazon Echo devices in North America, including developing and executing online product marketing strategy, partnering with engineering teams to build new front end and CMS technical solutions, and leading testing and optimization programs. Launched Amazon's first wearable devices and exceeded early sales projections by 1-3x.

North America product and email marketing team lead at Amazon Advertising. Drove customer acquisition via email for Amazon's performance advertising business, working in close partnership with the larger NA acquisition and EU and Asia marketing teams. Built out automated campaign strategies, quadrupling campaign reach without additional resources and improving key performance metrics by as much as 100%.

Global product marketing and sales team lead for +$1 billion B2B financial products business. Launched marketing team & strategy integrated with data science, economics, and business intelligence teams.Executed lead generation strategy driving target group conversion rate growth by 10x and generating over $6 million in originations monthly. Doubled impact through strategic email marketing programs.Designed weekly customer behavior reporting at VP level. Synthesized business intelligence and economics data to develop segmentation strategy and multi-level reporting of customer activity.Launched multi-channel campaigns designed around segmentation to grow originations by $8 million monthly. Providing thought leadership as marketing expert for global teams. Projects included inbound marketing and inside sales programs, pivoting strategic focus to account-based marketing; sophisticated lead scoring methodology incorporating two machine learning models for segmentation and predictive behavior modeling; and multimedia content marketing strategy in partnership with central Amazon sales teams.

Managed $500M P&L representing 2 retail categories.Led category-wide response to a fraud upsurge, including designing a test buy strategy and fraud prevention safeguards. Initiated and led alignment across multiple categories globally for coordinated fraud countermeasures and communication.Provided data analysis support to initiatives in 4 categories through self-taught SQL & Excel proficiency.Created and maintained strong relationships with top partners representing >$200M annually in revenue, enabling my managed categories to have fastest participation increases in seller-Amazon partnership programs out of all Amazon Media categories.

Developed content for the Giftry website, including support articles and landing page content design projected to increase conversion rates by 15-25%. Launched the Giftry blog and integrated it with the social media strategy, bringing the new blog to 400 readers monthly in 10 weeks and increasing Facebook page reach by over 60% and growing.Based on performance, became marketing team lead with four direct reports to create and grow creative marketing strategies and support business development, launched expanded social media engagement and established a clear brand presence for the startup in selected channels supporting an additional 40%+ growth in user engagement online. Attended TechCrunch Disrupt 2015 in San Francisco to support Giftry marketing and PR efforts, where Giftry was highlighted as one of the most fascinating apps at TechCrunch Disrupt by Macworld.

My project was a deep analysis into a major component of Amazon's email communications with customers in the EU. Teaching myself the necessary SQL along the way, I had the unique privilege of exploring Amazon's legendary data warehouses to find and compile the data I needed. The result was a detailed outline of the state of performance data collection and a snapshot of program performance to date at an unprecedented level of detail. Using my discoveries, I built a business case to support support recommendations to improve management and data collection of the program and presented it to a panel of senior managers.

Digital marketing and business development from the ground up, including creating the firm’s first contracts and proposals, online marketing strategy development, and initial branding.

Leverage is a content development and marketing company for small businesses, providing professional digital marketing, copywriting, content development, and SEO services to organizations in a broad range of industries. Leverage's services emphasize developing simple, effective, low cost solutions that can be easily maintained by a small business owner.