Focused on the use of technology to provide the most relevant, targeted and efficient digital interactions. Lead multidisciplinary teams developing innovative marketing solutions across web, social, display and email. Oversee all facets of the Honda digital business, including the Honda brand website and other key retail web destinations and cross-channel/device/funnel digital, social and video advertising. Oversee business development, planning and retention for key Honda business units. Develop business plans and SOWs. Obsess over following the data, hypothesizing/testing, continuous optimization and adding value and relevance to Honda's digital touch points. Leader and contributor in the digital advertising community.

Led and inspired the team responsible for planning, producing and implementing digital and social communications targeted towards a variety of audience segments. Found opportunities to test, optimize and improve against KPIs. Designed test plans for websites and digital creative that resulted in lifts in key shopping actions or other business objectives. Tracked new technology trends and recommend marketing communication applications, keeping clients ahead of the curve.

Managed team responsible for planning, producing and implementing Honda digital and social communications targeted towards in-market auto shoppers; Found opportunities to test, optimize and improve against KPIs; Designed A/B and multi-variate tests for landing pages resulting in lifts in key shopping actions; Collaborated with traditional account team to create integrated campaigns with consistent objectives and messaging.Key Accomplishments:Executed first-of-its-kind live Vine event to kick of Honda’s Summer Clearance. Developed plan that included promotion across multiple social channels, PR, email, web and television, resulting in 200M earned media impressions; Initiated dynamic content-optimized creative for display/social campaigns to utilize new targeting/re-targeting technologies.

Managed, trained and mentored Acura National team of four (two Account Executives and two Account Assistants); Oversaw development, implementation and tracking of integrated launch campaigns; Ensured campaigns had consistent messaging and exceeded key performance benchmarks; Collaborated with Strategic Planning, Consumer Science and Creative to develop, present and execute smart, concise product positioning and targeting for major Acura launch initiatives; Worked closely with Media Planning to evaluate proposals, prepare media plans and present post-reports; Created targeted experiential activations to expose new buyer demographics and microtargets to Acura.Key Accomplishments:Developed and implemented social, PR and video seeding strategy for Acura’s first Super Bowl commercial. Resulted in the most viewed YouTube ad of 2012 with 18M+ views and unprecedented earned media for Acura; Coordinated successful multi-platform campaigns for Acura’s first-ever product integrations in Marvel’s Thor and The Avengers. Included television, print, digital, website, PR, out-of-home, social media and experiential events; Implemented weekly and monthly client reporting on competitive advertising, BDI/CDI, website traffic, social engagement, PR and buzz. Developed methodology and instituted reporting for quantifying ROI.

Oversaw production of national broadcast, print, digital, out-of-home and dealer collateral materials; Collected, analyzed, and reported qualitative and quantitative research, competitive advertising and spending.Key Accomplishments:Implemented first-of-its-kind airport art installation project for new Acura crossover vehicle - coordinated Creative, Production, Media and PR teams to ensure cohesive messaging and flawless execution; Spearheaded Acura’s MY10 brand campaign by curating two-week series of Acura engineer interviews. These interviews became the foundation and substantiation for successful Acura brand image campaign; Reimagined dealer showroom DVDs as tools for conveying Acura brand image to dealers and their clients.

Managed production and media budgets for Honda Corporate Account; Presented monthly budget reports to senior clients; Coordinated events, including Honda Classic golf tournament, Los Angeles Marathon and Acura Classic tennis tournament; Oversaw event advertising and messaging, on-site activation, PR tracking and post-reporting.

Proved my organization skills, attention to detail and ability to come up with creative solutions; Learned the ins and outs of advertising production, project management and working with Creative/Media.