• Multimedia Designer for the largest non-hospital medical service provider in Hong Kong.• Brands managed include: EC Healthcare, NYMG, Dr. Reborn, Paintech, Painkiller, HKAI, Qualigenics, ReHealth. • Photographer for award ceremonies, doctors, celebrities & KOL events.• Motion Graphics // Visual Design // Photography // Animation // Website Revamp // Advertisement Designs for stores, shopping centers, buses and train stations.• Responsible for printed collaterals and online visual materials, from design to print preparations.• Design applications: PSD, AI, AE, LRC

• Created short animation, GIF, banners and visual motions for special campaigns and events.• Responsible for retouching all graphics, photos and visual assets for brand consistency.• Liaised with relevant influencers, KOLs and bloggers to bring awareness to the brand.• Lead digital media designer & illustrator, responsible for monthly creative concepts.• Utilized Adobe Photoshop, After Effects & Illustrator as primary softwares.• Directed all photoshoots & videoshoot approaches, supervised the team for digital media.• Created all assets for the new official website, including the UXUI and graphics.• Lead merch designer and ensured originality and consistency is met across product range.• Handled multiple projects in the area of adverts, visual communication & motion graphics.

• Assisted in the visual identity of 11 SKIES, founded by Hong Kong celebrity Adrian Cheng.• Lead Designer within our team, directed the branding and visual direction for 8+ clients.• Produced designs, copywriting, video content, GIF for B2B / B2C businesses, including 11 SKIES, XCMG, Yutong Buses, ZPMC, Bonuship, Urovo, Guotai Junan.• Helped prepare 300+ slides presentation decks for client pitching.• Liaised with creatives in APAC / EMEA regions to expedite projects.• Mentored junior Designers, Copywriters and Project Managers.• Refined the quality of English copywriting.

• Head of the Marketing department, ensuring all digital and promotional material are effective and relevant for our target audience. • Managed all marketing materials, including redesigning a 20 year old website, optimising EDM, Google / Facebook Ads as well as visual identity rebranding.

• Managed a team of Marketers, Designers, Photographers. • Brought £400K+ increase in sales in 5 months organically through Marketing and SEO.• Writing 300,000 characters monthly in blog content and SEO. • Managed product range of 15,000 SKUs. • Managed creative assets and content creation for 2 websites, campaigns and catalogue. • Managed advertisement, event planning, staff uniform, book fair posters, video production.• Assisted a rebranding overhaul which improved customer retention.• Effectively utilized marketing channels including Google Analytics, Facebook Ads Manager, Creator Studio, Hootsuite, Mailchimp, Magento, Hotjar, Shopify, Twitter, Instagram, YouTube, and LinkedIn to deliver optimal retention and growth within the customer base.• Carried out detailed competitor analysis using tools such as Google Analytics, Google Search Console, Google Market Finder, Google Keyword Planner, Answer The Public.• Optimised channels for precise communication for desktop, mobile and tablet.• Sole handler of photography studio, DSLR camera and lighting equipment.• Used Adobe Lightroom and Photoshop to develop raw images to finished visuals.• Continuously increased google ranking through original content and SEO writing / blogging. • Drove in huge traffic through influencer partnerships and website optimisation.

• Managed a team of 3 people, directed the brand image, palette, and brand tone.• Drove in substantial organic traffic through creative SEO writing. • Devised new creative assets from careful observation of customer clicking hotspots and most visited landing pages as well as research in user experience.• Constantly optimised website and reaching out to new influencers for better SERP.

• Managed design process from conception through production hand-off for over 200 styles, for the spring season in less than 2 months. • Generated over 20 styles a day including: Aztec, Baroque, Neon, Tie Dye, Stripes with slogans, Animal print, Neon, Line Art, Abstract, Embroidery, Vintage, Futuristic. • Identified key colours, prints, patterns and silhouettes for upcoming seasons of 2019 in unit with merchandising team. • Designed women's and men’s casual wear and recommended new styles by sketching artwork on Illustrator and Photoshop.

• Managed advertising written copy, visuals and scheduled posts for Facebook, Instagram. Handled all physical and online queries of 250 tenants, as well as maintenance of CCTV, parcels, temperature levels, emergency lighting, security system, deliveries.

• Effectively communicated creative solutions with my clients, finalised a studio room with my artwork, canvas size of 200 x 140 cm. Completed singlehandedly within a 2 months deadline. • Completion of 3 concept art ideas on a day to day schedule.

• Generated sales through optimised visual merchandising. • Helped customers in their purchasing decisions through use of probing and open ended questions to determine their needs and financial capabilities.• Facilitated seasonal sales by creating seasonal fashion displays.

• Presented demonstrations to over 20 various groups. • Created acrylic and oil painting for over 12 years. • Successfully produced artwork and illustrations for businesses on Upwork, Peopleperhour and locally. • Gained over 1000 followers on my Art page.• Regularly nominated as Best Artist in Secondary School. • Sold over 35 pieces of my original Fine Art canvas pieces to my clients in my hometown.• Brought characters, props, and environments from sketch to final rendering.