Lew Cohn is an advertising creative director, writer and creative strategist with ideas that make marketers say, “Gee, I never thought of it that way.”Worked in New York, St. Louis and Connecticut developing creative campaigns for soft drinks, wireless communications, retail, healthcare, financial, beer, b-2-b and a state lottery. Broadcast, digital, print, web content, long-form video and strategy. Lots and lots of strategy. Now based in Hartford, provide strategic marketing communications to companies and agencies throughout the Northeast. Update existing brands and launch new ones. Often take complex concepts and turn them into interesting, idea-driven communications that everyday consumers can easily understand. Partner with public relations firms to expand their business by providing creative services to existing and potential clients. Work alongside in-house ad agencies that want strategy to play a bigger role in the creative.