Lewis Richardson Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

TUPE'd across to Global following their acquisition of Primesight and the merger with Exterion and Outdoor Plus. Current role and responsibilities:- Point-of-contact for all international outdoor briefs and enquiries coming through Omnicom and IPG Mediabrand media agencies (as well as Talon and Rapport)- Maintain and grow long-lasting client relationships - Identify new clients and opportunities - Weekly face-to-face meetings with media agencies and outdoor specialists, discussing strategies and generating ideas, whilst championing the outdoor environment in its entirety - Write compelling strategic sales stories and presentations across our diverse portfolio which includes sourcing and collating new research and ideas- Present strategic sales stories on a weekly basis to clients, ranging from one person to a room full of people - Write and action detailed media agency business plans in order to achieve sales targets- Responsible for reporting sales forecasts each quarter to the Group Business Director - this includes collating details on the team's sales, sales pipelines, and putting in place solution-lead parameters to reach targets should there be any short-falls- Sometimes present weekly international sales revenue to the wider business- Monthly 1-2-1 sessions with Account Managers and Account Executives to offer support, guidance and discuss best practice

London, United Kingdom

Promoted to Account Director following a string of successes which included over-delivering on sales targets and bringing new brands on board. Role and responsibilities:- Point-of-contact for all international outdoor briefs and enquiries coming through Omnicom and IPG Mediabrand media agencies (as well as Talon and Rapport)- Maintain and grow long-lasting client relationships - Identify new clients and opportunities - Weekly face-to-face meetings with media agencies and outdoor specialists, discussing strategies and generating ideas, whilst championing the outdoor environment in its entirety - Write compelling strategic sales stories and presentations across our diverse portfolio which includes sourcing and collating new research and ideas- Present strategic sales stories on a weekly basis to clients, ranging from one person to a room full of people - Write and action detailed media agency business plans in order to achieve sales targets- Solely responsible for reporting sales forecasts each quarter to the Group Business Director - this includes collating details on the team's sales, sales pipelines, and putting in place solution-lead parameters to reach targets should there be any short-falls- Sometimes present weekly international sales revenue to the wider business- Monthly 1-2-1 sessions with Account Managers and Account Executives to offer support, guidance and discuss best practice

London, United Kingdom

London, United Kingdom

- Point-of-contact for all enquiries and trouble-shooting coming through a number of e-commerce clients directly and affiliate agencies- Maintain and grow long-lasting client relationships - Identify new clients and opportunities - Weekly face-to-face meetings with e-commerce clients directly and affiliate agencies, discussing strategies and generating ideas, whilst championing all of Ve Interactive's digital marketing products including their online ad re-targeting technology

London, United Kingdom

- Acted as the delegate relations representative on behalf of digital/media agencies and solution providers for the iMedia Brand Summit 2015- Sold delegate passes to digital/media agencies and solution providers, accounting for 23.65% of the overall summit revenue- Identified and sourced my own leads, maintaining a proactive attitude and sustaining a healthy sales pipeline - Developed relationships with digital/media agencies and solution providers including Amobee, The Exchange Lab and Synthesio by remaining in regular communication, learning about their services and ensuring their needs were met in order to have a successful summit

London, United Kingdom

- Created and executed a detailed marketing strategy (both traditional and online) for the ad:tech London 2014 VIP Programme which included working closely with; the marketing manager to accurately target VIPs, the head of content to create relevant, purposeful material and a creative agency to produce print and digital design- Contributed to the 300% increase in brand attendees compared to the previous year and secured the attendance of 326 VIPs, most of which were senior brand executives from some of the world's most recognisable brands such as GSK, LEGO, Mercedes-Benz and Proctor & Gamble- Managed all PR activity which included cleansing our press contact list and identifying the top digital marketing publications, liaising with journalists and bloggers and engaging with them via social media and the press room- Grew our press contact list by 47.93% compared to the previous year, increased our Twitter following by 21.28% compared to the previous year and secured press coverage from major publications such as The Drum, Marketing Magazine and MediaWeek- Generated 23.79% of total delegate sales revenue and managed key accounts including Orange and Danone Nutricia- Supported the marketing manager with the overall marketing campaign and contributed to the 5% growth in attendees compared to the previous year

London, United Kingdom

- Worked closely with the content and marketing teams, identifying government ministers and c-level executives to invite to the award-winning Gastech Korea 2014 VIP Programme by conducting research and corresponding with offices around the world- Wrote letters of invitation, letters of confirmation and other correspondence to offices around the world from dmg :: events and KOGAS, addressed to government ministers and c-level executives- Managed mail out invitations and awareness campaigns by reaching out to offices around the world and responding to enquiries/queries- Managed and maintained a Salesforce database of over 500 VIP delegates, including exhibitors, partners and sponsors, ensuring the status of each contact was up-to-date - Liaised with the sales and sponsorship teams and managed sponsor fulfilment for the VIP Programme passes issued- Liaised with the government and c-level executive offices of VIP delegates post-registration for logistical details- Responded to email enquiries/queries within 24 hours and supported dmg :: events staff with VIP Programme information

London, United Kingdom

- Supporting the marketing manager on the ad:tech London 2013 event, I contributed ideas and innovative techniques to enhance marketing strategy and support development of the portfolio; with a particular focus on digital developments- Project managed all PR activity (with support of both the marketing and content manager) including: liaising with journalists and providing press lists and press passes where appropriate, identifying PR opportunities and building relationships with publics and monitoring all PR engagement via the press room - Acted as a day-to-day contact with external suppliers including PR companies, designers, online providers, data and mailing houses, registration companies, printers and photographers- Maintained and input event website content, managed SEO/keywords and contributed to online product development- Maintained databases to ensure data quality; organised and scheduled direct mail- Supported in the management of the exhibitor promotional campaign- Assisted with the copy writing, design and production of marketing and sales collateral - Supported the registration process- Provided marketing support to the exhibition sales, sponsorship and conference teams - Provided onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand)- General marketing administration including proof reading, delivering advertising copy, responding to enquiries and monitoring competitor activity

Bournemouth, United Kingdom

Part-time job whilst studying at university. Role and responsibilities:- Sold insurance policies over the telephone to existing customers, tailoring each package to the need of the individual - Supported and assisted my line manager by carrying out team meetings and developing the sales techniques of colleagues- Aided the training and development team by mentoring new members of staff, enhancing their understanding of both good and bad practice

Education record

Course units included: All About Viewing, All About Ads, The Principles of Effectiveness, Unlocking Effectiveness, The Strategic Use.

Bachelor Of Arts (Ba), Communication And Media Studies, 2:1

Course units included: Advertising, Managing People and PR. - I was awarded the Best Student in Advertising Prize at my graduation ceremony