Cool. So let's, erm, get the standard opening gambit out of the way. I'm an Associate Director with 6 years' experience working in the outdoor media sector with Ocean Outdoor. I get it. Not overly inspiring or different. What makes me, me? Well, I try to take a creative approach in my job, which helps me meet commercial targets. You're probably thinking doesn't everyone, right? And that's a fair shout so let me explain how.I believe in pull-thinking opposed to push-thinking. Pull-thinking is about offering something that needn’t mention your product or service because your idea is so awesome, whereas push-thinking is about pleading with people to buy your product or service. And I favour effectiveness over efficiency. And these are absolutely not the same thing. Dave Trott will tell you that "efficiency is doing things right. Effectiveness is doing the right things." Effectiveness for me means adding value to a conversation. Creating my own work and presenting my ideas back. This takes time. Because I believe that the truest way to learn is to read. Then write. Then present. Efficiency for me on the other hand, is much less about adding value to a conversation. It's about re-hashing the work of others in a bid to cut corners and save time. Yeah sweet. You'll increase your meeting count for sure. But how effective are those meetings, really?I've definitely had a lot of success with my approach. Not always, but more often than not I meet and exceed sales targets. I'm comfortable building relationships at any level of seniority, and I've got a lot media agency/outdoor specialist contacts across Publicis, Omnicom, IPG Mediabrands and Havas among others.