Lewis Forman Email & Phone Number

Boston, MA, US

New York, New York, US

• Led the development of a $50 million media plan for a top-tier client.
• Employed an omnichannel approach to achieve client hiring KPI goals across broadcast, streaming(OTT), paid search, paid social, display, and organic/earned sources.
• Improved communication with vendors, resulting in better alignment with both client and internalobjectives
• Delivered monthly program performance updates and strategic recommendations to the client'sC-suite team.
• Initiated strategic changes in client media channels by providing customized perspectives onemerging channels.

New York, New York, US

• Directed digital and offline strategy for a top-tier client across paid, earned, and owned channels.
• Oversaw strategy implementation through advertising, website, and creative asset development.
• Enhanced strategic targeting and marketing messaging for high-volume acquisition locations andawareness programs.
• Improved acquisitions for key client location by 10% year over year.
• Created learning and development opportunities in digital media for internal teams.

Danvers, MA, US

• Lead strategic accounts for automotive client roster of 30+ automotive dealerships with digitalbudgets totaling $3.1 million annually.
• Implemented a reorganization of all digital platform campaigns across Google Ads, YouTube,Facebook Ads, Instagram, Programmatic Display.
• Introduced new paid media options for e-commerce options which led to 15% increase in overallagency revenue.
• Transitioned all reporting to Google Data Studio including API integration.

Boston, Massachusetts, US

• Developed and implemented a full funnel digital marketing practice across agency.
• Conducted internal educational sessions on search marketing and digital marketing for senior levelemployees and client teams.
• Partnered with various agency disciplines for new business digital strategies and pitch work forB2B/B2C clients within healthcare and healthcare technology.
• Handled day to day optimization and growth of paid search (PPC) accounts, SEO siterecommendations, analytics development including tag management tools and ABM tactics.

Boston, Massachusetts, US

• Directed numerous technology based accounts with digital strategy for website development, socialengagement, paid media and influencer marketing with budgets totaling $2.5 million.
• Led new business initiatives within a team of agency partners.
• Provided insight and perspective on new marketing channels (such as VR/AR).
• Drove organic growth of key accounts within healthcare and technology sectors.
• Managed development and growth of multiple junior marketing team members including interns.

Lowell, Massachusetts, US

• Provided digital strategic direction to B2C/B2B clients across all digital touch points.
• Utilized deep knowledge of organic search, paid search, organic/paid social media includingFacebook/LinkedIn, display, content marketing for acquisition and loyalty programs.
• Developed full funnel strategic digital marketing plans to drive towards client goals and initiativesincluding event promotion, process documentation.
• Managed development and growth of multiple junior marketing team members including interns.

Scranton, Pennsylvania, US

• Managed external agency vendors for display and PPC efforts with a $10 million annual budget.
• Ran internal SEO, social media, multi-touch attribution (MTA) and website development.
• Assisted with redesign of a domestic and international website format with focus on SEOadjustments which increased visits from search engines by 30% or more year over year.
• Managed internal projects and departments related to website improvements, SEO efforts, and A/Btesting of on page content leading to 10% average monthly improvement.

Boston, MA, US

• Manage clients’ mobile campaigns consisting of CPC, CPM, HTML5, and Rich Media
• Handle one-third of total company daily revenue
• Provide mobile marketing strategy to client teams to assist with advertisers’ messaging and mobile delivery including creative and device specific recommendations to increase overall brand reach
• Optimize results by organizing structure and delivery of campaigns based on clients’ end goals
• Monitor and report on revenue impacting systems to ensure maximum profitability of Jumptap performance based delivery tools
• Create and run trainings for new and present employees with best practices for campaign setup and optimizations

Norwood, MA, US

• Developed analytic programs for clients for tracking all marketing efforts
• Reported on client website traffic and recommend areas for improvement and expansion
• Trained team on search marketing, mobile marketing and social media programs
• Assisted research into Mobile advertising and application creation

• Built and managed search campaigns for small to medium-sized retail companies
• Provided feedback and new strategy for social media campaigns utilizing Facebook, Twitter, and other social media outlets to increase company's presence
• Created and presented campaign analysis to clients with actionable optimization options
• Optimized campaigns through multiple search engine tools and web site analytics
• Reported on a weekly or daily basis on campaign performance

London, GB

• Transitionary role due to loss of main client
• Finalized client's acquisition search program with new agency

London, England, GB

• Oversaw and managed multiple paid search marketing campaigns with budgets from $25,000 to $15 million on Google, Yahoo, MSN, Business.com, and other third-tier internet advertisers
• Developed and recommended campaign structures (keyword lists/groupings, ad copy creative, site recommendations, and expected target campaign goals as specified by the client)
• Developed reporting template for clients to report on weekly/biweekly/monthly performance and make new recommendations based upon present campaign performance
• Worked with search engine teams to increase knowledge of ranking and scoring methods
• Managed and mentored a team of search associates to assist in all facets of campaign scope
• Assisted with the research and development of new business materials for Fortune 100 clients

• Oversaw marketing campaigns utilizing all search engine optimization techniques
• Techniques include website analysis (html coding examination, keyword density analysis, competitive analysis, and identifying top pages for initial SEO recommendations and implementation), keyword analysis (utilizing.
• Managed two, three-month, $1,500 pay per click/PPC campaigns for a major local hospital
• Implemented comparison-shopping engine programs for Fortune 500 clients utilizing bulk upload sheets for varied shopping engines

Bachelor Of Arts, Mass Communications

Business Administration, Business