I have over 20 years’ experience as a Fragrance Evaluator, and Brand Franchise owner, working on a large portfolio of luxury brands, including Gucci, Dolce & Gabbana, Hugo Boss and Lacoste. Working exclusively with the fashion houses to bring to life the new scented images of their brands. From insight, creative landscaping, concept development and launch. Leveraging skills in creative story-telling to bring to life brand heritage and narrative of the fragrances, to drive stories for training, retailers and ultimately the world’s beauty press and on-line influencers. Recent projects have included Gucci Bamboo, Gucci Bloom, Lacoste L12.12, Gucci Guilty pillar, Hugo Boss sustaining activities as well as upcoming launches.